Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to save links from an old website when building a new website even if the site map changes?
-
I have a client that needs a new website with better navigation, etc. The site has been up for a number of years and has backlinks that I would like to keep when building the new site in WordPress.
-
I've used this Redirection plugin a couple times on smaller sites, makes it about as easy as possible.
-
Great answer Ryan. One more important note, If you also going to change the domain name it is important to let google know about it in google webmasters tools.
-
If its possible to fix the site without altering the directory and URL structure, that's going to be your best option.
However, I'm guessing you're going to be fixing URLs as well, and if that's the case you'll want to use 301 redirects to tell search engines where the content has gone. See http://www.tamingthebeast.net/articles3/spiders-301-redirect.htm
Finally, wherever possible try to get the owners of the sites with backlinks to update their links to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Link Building for Charities?
Hello there! I'd like to get some advice/tips about link building for charities. I am doing an internship on SEO in a charity in London and I have Moz Pro to work with. So, I have to work on the links building but I don't know how to start, what value I can offer, etc . Thanks! 🙂
Link Building | | Ignacio.Puglisi3 -
More than one link on an external website
Just wanted to clarify my understanding of this... I'm of the understanding that if an external site has more than one link going to your site, then it is only the one link that passes value. If this is the case.... Which is the link that passes value (i.e the first link established or the link that, all factors being considered, is the most valuable for passing authority?) If a second link established on an external website comes from and goes to a different webpage than the first (and is done for the purposes of targeting and boosting a different keyword category/theme), is this then a beneficial practice? If multiple links on an external website all serve to generate solid referral traffic, will this boost rankings, and thereby be a sound practice? Thanks in advance for your help in clarifying this for me!
Link Building | | Gavo0 -
What tool can be used to provide a list of links on a website that points to other websites?
For example: On a website there are items in the news listing that point to articles about a company that appear on online news sites; items that point to collateral hosted by vendors we use, etc. What tool can be used to provide a list of these links?
Link Building | | Scratch_MM0 -
Do links to my website improve all pages?
I'm currently building links to my home page (through directories) and blog pages. However, none of these pages are actually targeted pages for main keywords. In SEO, do links to any webpage of a site contribute to the improved rank of other pages?
Link Building | | Gavo0 -
Best five links to get first for a new website
I wondered if people had a list of the top five or ten links you should build for a new website in order to add some sense of authority. For example should a new website start with key social media websites such as Twitter, Google+ and Linkedin ? Or top level directories such as BOTW and DMOZ? Should they local for niche website directories in their location or vertical? If you had to choose five links - free or paid which would they be?
Link Building | | highwayfive1 -
Having a link from a foreign site
I just ran an OSE on a competitor of ours that they have a few links from this website, http://www.tz-online.de/ would this not damage there site?
Link Building | | ScottBaxterWW0 -
Asking other websites to link your website when the want to be in your directory
Hello, We have 3 web directories, and I wonder if it is legal for search engines to ask people who want to be in the directory to link to a particular website in order to be in our directory. I mean, it is free adding the url in the directory but if they lwant to be in the directory they have to ink to a website we have decided.
Link Building | | teconsite.com
Is this correct, or is punishable? Thanks!0