Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Article submission, and how to build backlinks for Ecommerce? [HELP]
-
Hi guys,
I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first?
How does it work?
Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories.
I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
-
ezine et al are much less effective nowadays. its all about going for articles on quality sites that aren't easy to get on. ANYONE can get an article on ezine and similar sites.
-
-
Do Press Releases
-
Build Infographics and share them on Twitter, facebook, google plus and pintrest
-
Submit Guest Post
-
Create video content of your products and share it to sites likes youtube, vimeo and etc, and if you can give a voice over product description in the video it would be great.
-
Use Tools like OSE and check where your competitors are getting linked from and try to get linked from those sites. If the sites are spammy, don't get linked with them
Best of Luck..
-
-
I think that you answered your own question,
If there is a doubt there is no doubt..Here are some practical tips for contnet link bulding:
1. create usefull articles - not the boring same old things that everyone are doing. dig in and reaserch to find out what users really want and then give it to them.
2. publish your content in one (!) resource - make sure that it is original and not copyed (especially not from your own website) - you can use copyscape.com for that.
3. after your article is live on the web you should link to it from tweeter, facebook, bookmarks, forums and other articles you publish later on. If your article is really good you can also contact blogers to write or mention it.
4. link to inner pages (products?) - not just your home page.
The bottom line is that you can not get high quality links with low quality work - you really need to put the effort in to it.
Good luck!

-
With posting to multiple article sites, just make sure you post under the same author name. That way you wont be viewed as duplicating content.
The effectiveness of this kind of linking isn't that great though, your better off putting great content on your own site and making sure its shareable on sites like Google plus and Facebook.
Is their any way on your site of adding articles to a page that then pulls in the items you have for sale based on the article? That way at least you would have a relevant landing pages for linking to.
-
to be honest Ezines are going to yield smaller results, you really only want to target the big ezine websites which are high quality and indexed by Google news.
In regards to what other strategies you should use to build backlinks for your ecommerce site some good posts can be found here:
http://www.seomoz.org/blog/creative-link-building-for-ecommerce-sites
http://backlinks.com.au/15-ways-to-build-backlinks-post-google-penguin-update/
I would look at using more of the above methods over lower quality article submissions

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best strategy to SEO Discontinued Products on Ecommerce Sites?
RebelsMarket.com is a marketplace for alternative fashion. We have hundreds of sellers who have listed thousands of products. Over 90% of the items do not generate any sales; and about 40% of the products have been on the website for over 3+ years. We want to cleanup the catalog and remove all the old listings that older than 2years that do not generate any sales. What is the best practice for removing thousands of listings an Ecommerce site? do we 404 these products and show similar items? Your help and thoughts is much appreciated.
White Hat / Black Hat SEO | | JimJ3 -
Malicious backlinks
Hello to everyone! We have identified some weird links that are pointing to our site and we are not sure if they are considered malicious backlinks and we should disavow them. Most of them are directories of websites, the most common one is called "Top million domains by alexa" (you can see an example here: www.besafe.in/domain-list-237). Have you ever seen these kind of links before? Are they causing harm to our site? Thank you so much!
White Hat / Black Hat SEO | | xaviplabor0 -
Negative SEO - Spammy Backlinks By Competitor
Hi Everyone, Someone has generated more than 22k spam backlinks (on bad keywords) for my domain.Will it hurt on my website (SEO Ranking)? Because it is already in the top ranking. How could I remove all the spammy backlinks? How could I know particular competitior who have done this?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Forcing Google to Crawl a Backlink URL
I was surprised that I couldn't find much info on this topic, considering that Googlebot must crawl a backlink url in order to process a disavow request (ie Penguin recovery and reconsideration requests). My trouble is that we recently received a great backlink from a buried page on a .gov domain and the page has yet to be crawled after 4 months. What is the best way to nudge Googlebot into crawling the url and discovering our link?
White Hat / Black Hat SEO | | Choice0 -
Backlinks for the same IP address
Hi Everyone I've been doing a backlink clean up as my site has dropped quite a lot in the search engine results over the last 4 months. While doing the backlink clean up I cam e across 20 different domains all based in the Washington/ VA area all with the same IP address. To make matters worse the contents and link to my site are all duplicated. Is this seen as bad practice from Google's perspective i.e. a link network.?? I look forward to hearing you comments Many thanks Jonathan
White Hat / Black Hat SEO | | JonnytheB0 -
Link Building using Badges
In light of penguin update, is link building using badges(like "I love SEOMOZ" badge) still considered a white hat tactic? I have read old posts on SEOMOZ blog about this topic and wondering if this method is still effective. Look forward to feedback from MOZers.
White Hat / Black Hat SEO | | Amjath0 -
Is it negative to put a backlink into the footer's website of our clients ?
Hello there ! Everything is in the subject of this post but here is the context : we are a web agency and we, among others, build websites for our clients (most of them are shops). Until now, we put a link in their footer, like "developped by MyWebShop". But we don't know if it is bad or not. With only one website we can have like hundred of backlinks at once, but is it good for SEO or not ? Will Google penalize us thinking that is blackhat practices ? Is it better to put our link in the "legal notices" or "disclaimer" part of the websites ? What is the best practice for a lasting SEO ? I hope you understand my question, Thnak you in advance !
White Hat / Black Hat SEO | | mywebshop0 -
How do you deal with spammy backlinks?
One of the web designers I work with asked me to do a preliminary site assessment on a small business website. The owner of the business had a falling out with his previous web designer and moved over to the one I work with earlier this year. The site has been redesigned but when analyzing the back links I discovered that the previous designer had created directories to create backlinks to the page. The PR 0 links from the site number about 150 and are from unrelated topic pages. So, it made me wonder, how much damage can spammy backlinks do? What is the best practice to deal with spammy backlinks if you find them?
White Hat / Black Hat SEO | | TheARKlady0