Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Article submission, and how to build backlinks for Ecommerce? [HELP]
-
Hi guys,
I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first?
How does it work?
Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories.
I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
-
ezine et al are much less effective nowadays. its all about going for articles on quality sites that aren't easy to get on. ANYONE can get an article on ezine and similar sites.
-
-
Do Press Releases
-
Build Infographics and share them on Twitter, facebook, google plus and pintrest
-
Submit Guest Post
-
Create video content of your products and share it to sites likes youtube, vimeo and etc, and if you can give a voice over product description in the video it would be great.
-
Use Tools like OSE and check where your competitors are getting linked from and try to get linked from those sites. If the sites are spammy, don't get linked with them
Best of Luck..
-
-
I think that you answered your own question,
If there is a doubt there is no doubt..Here are some practical tips for contnet link bulding:
1. create usefull articles - not the boring same old things that everyone are doing. dig in and reaserch to find out what users really want and then give it to them.
2. publish your content in one (!) resource - make sure that it is original and not copyed (especially not from your own website) - you can use copyscape.com for that.
3. after your article is live on the web you should link to it from tweeter, facebook, bookmarks, forums and other articles you publish later on. If your article is really good you can also contact blogers to write or mention it.
4. link to inner pages (products?) - not just your home page.
The bottom line is that you can not get high quality links with low quality work - you really need to put the effort in to it.
Good luck!
-
With posting to multiple article sites, just make sure you post under the same author name. That way you wont be viewed as duplicating content.
The effectiveness of this kind of linking isn't that great though, your better off putting great content on your own site and making sure its shareable on sites like Google plus and Facebook.
Is their any way on your site of adding articles to a page that then pulls in the items you have for sale based on the article? That way at least you would have a relevant landing pages for linking to.
-
to be honest Ezines are going to yield smaller results, you really only want to target the big ezine websites which are high quality and indexed by Google news.
In regards to what other strategies you should use to build backlinks for your ecommerce site some good posts can be found here:
http://www.seomoz.org/blog/creative-link-building-for-ecommerce-sites
http://backlinks.com.au/15-ways-to-build-backlinks-post-google-penguin-update/
I would look at using more of the above methods over lower quality article submissions
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Malicious backlinks
Hello to everyone! We have identified some weird links that are pointing to our site and we are not sure if they are considered malicious backlinks and we should disavow them. Most of them are directories of websites, the most common one is called "Top million domains by alexa" (you can see an example here: www.besafe.in/domain-list-237). Have you ever seen these kind of links before? Are they causing harm to our site? Thank you so much!
White Hat / Black Hat SEO | | xaviplabor0 -
Backlinks in Footer - The good, the bad, the ugly.
I tried adding onto a question already listed, however that question stayed where it was and didn't go anywhere close to somewhere others would see it, since it was from 2012. I have a competitor who is completely new, just popped onto the SERPs in December 2015. Now I've wondered how they jumped up so fast without really much in the way of user content. Upon researching them, I saw they have 200 backlinks but 160 of them are from their parent company, and of all places coming from the footer of their parent company. So they get all of the pages of that domain, as backlinks. Everything I've read has told me not to do this, it's going to harm the site bad if anything will discount the links. I'm in no way interested in doing what they did, even if it resulted in page 1 ( which it has done for them ), since I believe that it's only a matter of time, and once that time comes, it won't be a 3 month recovery, it might be worse. What do you all think? My question or discussion is why hasn't this site been penalized yet, will they be penalized and if not, why wouldn't they be? **What is the good, bad and ugly of backlinks in the footer: ** Good Bad Ugly
White Hat / Black Hat SEO | | Deacyde0 -
Are All Paid Links and Submissions Bad?
My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience. How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?
White Hat / Black Hat SEO | | jampaper1 -
Internal Links to Ecommerce Category Pages
Hello, I read a while back, and I can't find it now, that you want to add internal links to your main category pages. Does that still apply? If so, for a small site (100 products) what is recommended? Thanks
White Hat / Black Hat SEO | | BobGW0 -
Does Ezine articles still make any good?
In the past many of the articles we posted in our blog we post on Ezine articles. After Penguin still make any sense to post on Ezine? Can the post on Ezine make any bad or Good to our ranking? What kind of tactics are guys using to promote articles/post in your blog?
White Hat / Black Hat SEO | | Felip30 -
How to Get Backlinks to a Coupon Code Website
Hello Guys, I run a coupon code website, which by its very nature does not contain the most compelling of content. As you can probably understand, not many people are going to want to link to a page which lists a number of coupons relating to a specific online retailer. I am really struggling to come up with new and innovative ways of attracting links and wondered if anybody was in a similar position to me or could offer some advice. Would love to get some feedback. Thanks!
White Hat / Black Hat SEO | | Marc-FIMA1 -
Off-page SEO and link building
Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey
White Hat / Black Hat SEO | | CaseyDaline0 -
Can you block backlinks from another domain
Wondering if this is somehow possible. A site got hacked and created a /data folder with hundreds of .php files that are web pages selling all sorts of stuff. We deleted the /data folder and blocked Google from indexing it. Just noticed in Webmaster Tools that the site has 35,000 backlinks from other sites that got hacked with the same way. Is there a way to block these sites? I am assuming there isn't, but wanted to see if anyone ran into the same problem. It is a wordpress site is that helps.
White Hat / Black Hat SEO | | phatride0