How to handle link building to product pages that change regularly?
-
How do I handle building links to an eCommerce site where the product pages change regularly because product is only available for a certain time frame? Should I focus on building links to the category pages instead?
-
Yep that's a good idea to. You can see SEOMoz's ranking factors has an example, each year they keep the same url and update the survey.
-
One of our associates wrote about handling expired content, especially for ecommerce stores, at http://www.seomoz.org/blog/how-should-you-handle-expired-content. This may help you some too.
-
Perhaps if you are offering those products as a special deal called " Deal of the Week " then have a page which says " example.com/deal-of-the-week " and get the content on that page and when you update the deal update the content on that page .. so over time that page will have a strong authority
-
Focus on your category pages for sure. And outside of that, you should try and dominate comparison shopping engines if it applies to your market.
-
Yep that's the best way forward, concentrate on building strong category pages and let the link juice flow down to new pages. You can also 301 expired pages back to the category page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing my pages URL name - HELP NEEDED FAST
Hello, I need to change the URL name for a few pages on my site. The site was launched just recently, so it has no obvious ranking and traffic. My question is, what is the best practice for changing/deleting the page name? after deleting the page, should I go to Google webmaster tool and use URL Removal and remove the old page? I know that I have to also create a new XML sitemap file, but not sure about the old pages in google search result Thanks!
Intermediate & Advanced SEO | | mdmoz0 -
Need suggestion for link-building
Link Building Question i want to get rank in google for www.topnotchlawsuitloans.com so have to build backlinks with lawsuit loans alt tag but main question is this have to build or gain backlinks for this domain only or one of my website sub domain www.topnotchlawsuitloans.com/lawsuit-funding-philadelphia.html on page #6 so have to build backlink for this URL ??? what are the effective strategy to gain backlinks for main page or all sub pages have to build backlinks ?? how many back-link per keyword & per page is good for website.???
Intermediate & Advanced SEO | | JulieWhite0 -
Link Building with a Scholarship
One of my clients is using a scholarship to build links. We have a nofollow PR campaign getting ready to start and are doing some social marketing for the scholarship page on the site. We are also trying to get backlinks from highschools and colleges that link to scholarship opportunities. So far this has been a slow process. Does anybody have any advice for speeding any of this up? Has somebody ever done a campaign like this before? Is there some kind of database with financial aid contact info for a lot of schools? I contact a lot of schools and always tend to get put on the backburner.
Intermediate & Advanced SEO | | Atomicx0 -
Meta NOINDEX and links into the pages?
If I have internal links pointing to pages that are META NO INDEX, will Google still index them? Or does that only apply to pages that are linked to from an external domain? Thanks!
Intermediate & Advanced SEO | | bjs20100 -
Help needed for a 53 Page Internal Website Structure & Internal Linking
Hey all... I'm designing the structure for a website that has 53 pages. Can you take a look at the attached diagram and see if the website structure is ok? On the attached diagram I have numbered the pages from 1 to 53, with 1 being the most important home page - 2,3,4,5, being the next 4 important pages - 6,7,8... 15,16,17 being the 3rd set of important pages, and 18,19,20..... 51,52,53 being the last set of pages which are the easiest to rank. I have two questions: Is the website structure for this correct? I have made sure that all pages on the website are reachable. Considering the home page, and page number 2,3,4,5 are the most important pages - I am linking out to these pages from the the last set of pages (18,29,20...51,52,53). There are 36 pages in the last set - and out of this 36, from 24 of them I am linking back to home page and page number 2,3,4,5. The remaining 8 pages of the 36 will link back to pages 6,7,8...15,16,17. In total the most importnat page will have the following number of internal incoming links: Home Page : 25 Pages 2,3,4,5 : 25 Pages 6,7,8...15,16,17 : 4 Pages 18,19,20...51,52,53 : 1 Is this ok considering home page, and pages 2,3,4,5 are the most important? Or do you think I should divide and give more internal links to the other pages also? If you can share any inputs or suggestions to how I can improve this it will greatly help me. Also if you know any references for good guides to internal linking of websites greater that 50 pages please share them in the answers. Thank you all! Regards, P.S - The URL for the image is at http://imgur.com/XqaK4
Intermediate & Advanced SEO | | arjun.rajkumar810 -
External links point to 403 page - how to 301 redirect if no file extension?
Hi guys, After moving from an old static .htm site to Wordpress, I 301'd all old .htm urls fine to the new trailing slash foldery style /wordpress-urls/ in htaccess no problem. But Google Webmaster Tools tells me I still have hundreds of external links pointing to a similar version of the old urls (but without the .htm), giving lots of not founds and 403s. Example of the urls linked to that 403 not found: http://www.mydomain.com/filename So I'm wondering how I do a 301 redirect from a non-exisiting url that also has no file extention as above and is not like a folder? This seems like a lot of possible external link juice to lose. Thanks!
Intermediate & Advanced SEO | | emerald0 -
What are your thoughts on using Dripable, VitaRank, or similar service to build URL links too dilute link profile???
One of my sites has a very spamy link profile, top 20 anchors are money keywords. What are your thoughts on using Dripable, VitaRank, or similar service to help dilute the link profile by building links with URLs, Click Here, more Info, etc. I have been building URL links already, but due to the site age(over 12 years) the amount of exact match anchor text links is just very large and would take forever to get diluted.
Intermediate & Advanced SEO | | 858-SEO0 -
301 redirects from old to new pages whit a lot of changes
Hello all, We are going to restyle and change CMS so all the urls will change. We are also updating content, adding much more content to the old pages trying to be more user and SEO friendly. My doubt is about doing 301 redirects from old to new pages when the content has changed a lot. Does it will mantain the ranking of the page or will crawlers thought that is a total diferent page. For example: one page new page will change from the old one the url, title, headers, meta description, content text and images. Should i maintain old content and do the CMS change with the 301 redirects and later change the content, that means a lot of work, or do it all at once? Thanks in advance Tomas
Intermediate & Advanced SEO | | tomas.guemes0