Quality Content - Tick - So now comes the link building, who is on your checklist?
-
Hi
We've spent a month putting together a really complete and awesome video guide, it really is a beautiful and useful thing and is hands down the best bit of content online on this subject. - Great... but
Getting the eyeballs and getting the links?
Related Bloggers and Influencers....
Egobait (anyone who is in the video)
Customers (inform those who already use our site)
But who am I missing, this is our first guide, and a months work deserves a really good push, how else can I push this content for a) links and b) views.
Whats your checklist?
All suggestions welcome, I will revert with success of this afterwards.
-
Well, it doesn't have to be PR Web, but writing a press release is just another way to repurpose content...
-
Why not? You just need an interesting way of repurposing the content. It may be that you don't use all of it, but just certain parts.
-
Bloggers and influencers - yep. You want these people to share your content if at all possible. I've found that some bloggers won't link to your content if it's on a commercial site however a lot of them are willing to Tweet it if it is great content.
Have you considered paid exposure? Facebook ads are pretty cheap and a small Google PPC budget could be used to target interested searchers.
If it's a city guide have you considered getting in touch with whichever municipal body is in charge of tourism in that city? If it really is the best content out there then you might be able to convince them to share it.
-
I'd not both with PR Web as (personal opinion) it's a waste of space but agree that sharing on social media is a good idea.
-
Hi Zeph,
I can turn my video into an infographic? It's a city guide, you think that will fly?
-
-
Create a press release for it, PR Web is a good choice.
-
Repurpose the content. Visual.ly is really great for that.
-
Share it on Social Media. That means Twitter, Facebook, but especially LinkedIn groups that are related to your topic.
It's Friday, and I'm tired, so that's all I have right now. Let us know how it goes!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Strategy/Duplicate Content Issue, rel=canonical question
Hi Mozzers: We have a client who regularly pays to have high-quality content produced for their company blog. When I say 'high quality' I mean 1000 - 2000 word posts written to a technical audience by a lawyer. We recently found out that, prior to the content going on their blog, they're shipping it off to two syndication sites, both of which slap rel=canonical on them. By the time the content makes it to the blog, it has probably appeared in two other places. What are some thoughts about how 'awful' a practice this is? Of course, I'm arguing to them that the ranking of the content on their blog is bound to be suffering and that, at least, they should post to their own site first and, if at all, only post to other sites several weeks out. Does anyone have deeper thinking about this?
Intermediate & Advanced SEO | | Daaveey0 -
Link conundrum - losing nav/footer links in mobile view
Hi Moz folks! I'm currently moving a site from being hosted on www. and m. separately to a responsive single URL. The problem is, the desktop version currently has links to important landing pages in the footer (about 60) and that's not something we want to replicate on mobile (mainly because it will look pretty awful.) There is no navigation menu because the key to the homepage is to convert users to subscription so any distraction reduces conversion rate. The footer links will continue to exist on the desktop view but, since Google's mobile-first index, presumably we lose these important homepage links to our most important pages. So, my questions: Do you think there is any SEO value in the desktop footer links? Do you have any suggestions about how best to include these 60-odd links in a way that works for mobile? Thanks!
Intermediate & Advanced SEO | | d_foley0 -
Re-using content
Hi, I've just sold the domain for a website, so I'm free to re-purpose the content over to another website I own. How can I make sure that Gg doesn't deem it as duplicate? Do I need to let Gg naturally realise that the 'original' website no longer has the content on it? Do I need to hold-off putting the content live again? Should I notify Gg by-way of a de-index request, etc (assuming the domain won't incur any difficulty if I do this)? Thanks in advance.
Intermediate & Advanced SEO | | newstd1000 -
Is it even possible to have a link building strategy?
I've been learning all about the SEO industry since starting my own website and l am truly baffled as to how to even begin generating inbound links. Does anyone have any tips or ideas? Every article l read swears that by generating good content, other sites are going to link to your own naturally. According to many, the best sites to link to your own are related sites that publish similar content to your own. If you are business however, these sites can only be competitors. Why on earth would a competitor want to link to another competitors website? Even if you launched a email marketing campaign notifying other organisations in your industry about an article you have written regarding the latest market news.......they may click and read it.......but are they honestly going to contact their web designer and tell them they must mention this article on their site!?!?!?!!? I would love to here various thoughts this matter. Have l got it completely wrong?
Intermediate & Advanced SEO | | RobSchofield0 -
Tabs and duplicate content?
We own this site http://www.discountstickerprinting.co.uk/ and just a little concerned as I right clicked open in new tab on the tab content section and it went to a new page For example if you right click on the price tab and click open in new tab you will end up with the url
Intermediate & Advanced SEO | | BobAnderson
http://www.discountstickerprinting.co.uk/#tabThree Does this mean that our content is being duplicated onto another page? If so what should I do?0 -
Directory Quality for Citation Building
Hello All, Just started to work on a new clients site that has been hit with multiple google penalties. I was looking at their backlink profile and noticed they have numerous links from what seem to be very low quality directory websites. My question is, when building citations and looking for directories to submit to, what makes one directory more credible then another one? If most of them are just publishing links and business information, why does google consider one credible and the other spammy? Clearly with some it's easy to tell if they are credible or not, but with some it is not as easy. Should you only really be submitting to the best of the best or are some lower lever ones ok too? Have read a few things on this topic, but most is older and just want to hear what people have to say on this today. Thanks.
Intermediate & Advanced SEO | | Whebb0 -
Duplicate content issue
Hi I installed a wiki and a forum to subdomains of one of my sites. The crawl report shows me duplicate content on the forum and on wiki. This will hurt the main site? Or the root domain? the site by the way is clean absolutely from errors. Thanks
Intermediate & Advanced SEO | | nyanainc0 -
Link Anchor Text
As I keep studing SEO I reach to the conclusion that the Anchor Text from other site is crucial to get more positive results for our website and for the link-building strategy. My question is - Is it better to have an Anchor Text to my main link our should I ask for a determine targeted keyword? Tks in advance! Pedro M Pereira
Intermediate & Advanced SEO | | PedroM0