Broad Phrase keywords as domain name
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Hello,
Am new here, can you advise if its good idea to buy broad phrase keywords as domain name e.g whatisagoodwebsite.com?
Thank you
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I spend most of my time working with a generic/keyword rich domain name and as a company grows it really does cause branding issues.
That being said, purely from an SEO perspective there are some benefits. If your domain name includes a keyword then most of the time that people link to you they will use your domain name/brand name in the anchor text and within the body of the linking article.
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I have been doing internet marketing for a long time. I have used exact match domains in the past simply to try and get a bump in Google's algorithm. My thoughts are different today because I think using a brandable domain is easier for people/prospects to remember. Finding brandable domains may call for a premium price, but it may pay off. The domain I am looking to purchase in the next week is going to cost $1,500. While I can go for the $10 keyword stuffed domain, nobody will remember it.
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Many have their own views on whether exact match (or similarly broad match) domains are still worth getting.
Personally, I would always advise to go for brand domains and work on building your brand. This is because Google is attaching much less importance to exact match domains, although some may argue this point with evidence to the contrary. The recent Penguin update also had an effect by hitting sites with over-optimised link building practices due to over use of keyword anchors.
Ultimately if your company is called 'GreatestCompanyInTheWorld' then you should get www.greatestcompanyintheworld.com rather than www.broadmatchkeyword.com
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