Transfering Page Authority
-
Hi,
I have recently change my url architecture with site redesign and was just doing some analysis of the old and new pages.
I seem to be losing a little bit of Organic Search because of it. As an example this old diving page in open site explorer shows a Page Authority of 46 whilst the new diving page shows a Page Authority of 22.
I have a 301 redirect going from the old page to the new, but that seems to be quite a drop in Page Authority. Is there anything else I can be doing to improve upon it?
Thanks,
Adam
-
Hi Guys,
Sorry for late reply was away yesterday. There's a little more to the problem really. I did a complete site redesign and increased the number of internal links per page. So gone from say 20 to 80, so I'm guessing after what you've just said Pete that the internal links are diluting the page rank.
I know what you mean tfbpa about not paying too much to non-google numbers, Steve Webb's was saying a similar thing the other day in his awesome SEO audit post (pure gold for someone like me). The problem is I am also getting the same info in Google Webmaster Tools. In Google webmaster tools I get 27,000 impressions the day the site goes live and one week later I get 6,500 impressions, stabilising around the 3,500-4,000 mark.
I've asked about this before but been advised that it will take time to settle, but 3 months later and it does very much seem to have settled, but at a substantially lower amount.
That said overall my organic SEO is at the same level as this time last year but I've dropped on some keywords to 25% of last year. So I think what is happening is that I have diluted my page rank for internal pages causing a drop in SEO for those keywords, but I've improved the structure of the new site and caused an increase in page ranking for home page targetted keywords.
So I was looking to see how I could maximise the transfer of page rank info (Google, SeoMoz or any other metric) by doing anything and everything before moving on to a new SEO strategy for building that rank back up or increasing it over and above what it was.
Can you think of anything else I can do, apart from decreasing the internal links?
Thanks for the great responses to btw, I really appreciate the support.
Adam
-
If you only changed the URL, I wouldn't worry about it too much. Your 301-redirect seems to be working properly. It can take time to kick in fully (both for us and for Google), but we also base PA on an overall model of the links, so we transfer less through the 301 (especially in the short-term) than Google does. I don't think you have any reason to worry here.
The only issue would be if you changed the overall site architecture, and not just the URLs. Then, it is possible that the new page is getting less internal link "juice".
-
Adam, please don't look too much into the numbers Seomoz is displaying...
Those numbers only make sense to Seomoz, not to Google or Bing and those are the ones who matter.
For some reason many people think PA and DA are the holy grail of search, sorry Seomoz, but they are just numbers thought up by a company who has no relation to either Google or Bing and therefore really shouldn't be that much worshiped.
I am not saying the numbers are worthless, just saying that it is not the end-all-be-all of search.
-
I changed it 2 1/2 months ago. Are we talking something like 6 months?
-
You have recently changed it so give it some time .
-
That's what I thought, have you got any ideas as to why I'm only passing 22 of the 46 potential page authority points?
-
301 with "follow" ? I don't think I have heard that one before. AFAIK 301 pass link juice .. there is no way to set follow.
You have recently changed it so give it some time . Also IMHO if you want to rank for diving 1 would have been a better option ( assuming everything else stays the same )
-
-
Hey Mark,
Thanks for the quick reply. I have nearly 100 redirects in place at the moment.
I have smallhope.com pointing to www.smallhope.com using
RewriteCond %{HTTP_HOST} ^smallhope.com$ [OR]
RewriteCond %{HTTP_HOST} ^www.smallhope.com$
RewriteRule ^SHBHome.html$ "http://www.smallhope.com/" [R=301,L]and the diving page using this
RewriteCond %{HTTP_HOST} ^smallhope.com$ [OR]
RewriteCond %{HTTP_HOST} ^www.smallhope.com$
RewriteRule ^Diving.html$ "http://www.smallhope.com/activities/diving.html" [R=301,L]I thought that all the 301s would imply a follow, is this not the case?
Can I be doing more?
Adam
-
Adam-
It seems to have moved up to 30 in page authority. Make sure you have the 301 redirect set up with "follow".
Are you still splitting seo value between www.smallhope.com..... and smallhope.com.... or is everyhting redirected to one or the other?
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Blog archive pages in Craw Error Report
Hi there, I'm new to MOZ Pro and have a question. My scan shows Archive pages as having crawl issues, but this is because Yoast is set up to block robots on these pages. Should I be allowing search engines to crawl these pages, or am I fine to leave them as I have it set up already? Any advice is greatly appreciated.
Moz Pro | | mhenshall
Marc0 -
How to add a Google+ business page to the social analytics?
Since my Google+ account is attached to my business page, MOZ is tracking the actual user page. I want to track the business page. It won't let me add another user. How do I fix this? Thanks.
Moz Pro | | kcampbell990 -
How do I find the corresponding duplicate content pages from my SEOmoz report?
Once I have run my report and the duplicate content pages come up, is there a way to find out which pages have the duplicate content on them? I have one URL but where can I find the duplicate content that corresponds to it? Thanks Barry
Moz Pro | | MrBarrytg0 -
On page links tool here at Seomoz
Hi Seomoz - first of all, thanks for the best SEO tools I have ever worked with (this is my first question in this forum, and also I just subscribed as a paying customer after the 30 days trial you guys offer). My question: After having worked for several weeks on getting the numbers of links in our forum on www.texaspoker.dk down, we are somewhat surprised to see that we didn't succeed in getting lower numbers. For instance, this page: http://www.texaspoker.dk/forum/aktuelle-konkurrencer/coaching-projekt-bliver-du-den-udvalgte has (that's what Seomoz seo tool tells us): 239 on page links. Can this really be true? We can't find these links, and we actuually did a lot to lower the numbers of links, for instance the forum members picture was a link before, and also there was a "go to top" link in each post in the forum. Thanks a lot.
Moz Pro | | MPO0 -
"Duplicate Page Title" and "Duplicate Page Content" issue
Hi I am having an issue with my site showing duplicate page title and content issues for www.domain.com and www.domain.com/ Is the trailing slash really an issue? Can someone help me with a mod_rewrite rule to sort this please? Thanks,
Moz Pro | | JoeBrewer
Joe0 -
How To Solve Too Many On-Page Links In Blogger?
Hi, I Have An Issue Too Many On-Page Links In My Site And I Saw That There Are More Than 300 On Page Links On My Home Page URL. My Site Is Hosted On Blogger. So Please Tell Me How To Fix This Problem In Blogger.
Moz Pro | | MaherHackers0 -
Page and Domain Authority and other bits
Hi, I am in the process of finding blogs to have a few articles published with a couple of links in each. Articles will all be unique and relevant to the link I drop in and relevant in someway to the reader However I have a few questions. My site is a designer menswear site, so I have picked fashion and sports sites first and foremost to have the articles published. Now, I have a guy who owns about 30 different websites. 2 of them are sports based and about 10 are fashion based. Around $10-$15 an article. I have ran them all through the Open Site Explorer Tool and picked out the best ranked ones. Now my problem is, how do I know if its a good site to not only list an article on, but to pay for it as well. The sites page ranks are around the 30-45 range, the domains are around the 35-45 range. What is a good range to have? I know the higher the better but is 30-45 good enough to pay for? (I don't mind paying the $10 each (£7 my money) for each one) Also as he is quoted me in dollars, I assume there all USA based, so majority of users are USA based. Well I am UK based and only ship to the UK. Will this matter as much if I am trying to gain backlinks? Obviously a UK based site, would be ideal, but is it a case of getting more external links on the web for Google to find, as long as they are relevant to the user? Any help would be great. Thanks Will
Moz Pro | | WillBlackburn0 -
Home and index.html isted as duplicate page
Hello, www.mountain-solutions.net and www.mountain-solutions.net/index.html are listed under an error for having a duplicate page. They are in fact the same page. I'm wondering how I can remedy this. Thanks
Moz Pro | | benfirth0