B2b pest control social media strategy. Any ideas?
-
Our client is a b2b pest control company.
they are making software and sell leads and some day want to rank for bed bugs.
they want to get into social media but I am having the hardest time coming up with ideas.
Can you help? -
You're right that people may not be fans of pest control like they would Pepsi, but you can create interesting content that people will share (worst infestation photos, top 10 most common pests, before/after). The goal with social will be to share and disseminate content, not direct Facebook fans for the company.
I do agree that social should be a part of what should be a more dedicated website content strategy.
-
The social media evangelists are going to give me the thumbs down.
For a B2B rat killer / bug man I don't think that a restaurant owner, hotels, bed and bath shop, clothing store, or just about any biz will want to be chattering on your FB page.
Seriously!
However, I like the attitude that makes them want to do this. IF they were my client I would instead try to channel that enthusiasm into website content.
If they think that FB is important thing to do then go to some of their competitors FB pages to see if they are using it effectively.
-
Don't let B2B mean it has to be boring or geared specifically for a business audience. Focus on blog topics, infographics or other interesting pieces of content on where bed bugs are the worst, what bed bugs do, why you can't get rid of bed bugs without professional help, etc.
Google doesn't hold separate indexes for B2B and B2C so you will need to compete for terms like "bed bugs" with consumer facing companies that are spending a lot of time, money and effort on ranking for that term also.
For social media I would stay tuned to Google News alerts on bed bugs stories (there will be at least one a day I would think) and then use that to post online. Become an online expert in general bed bugs info and then let that expertise tie over naturally to how your company plays in the pest control space.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recommended Social Media Scheduling platforms
I am currently using BufferApp to schedule my social media posts. My scheduling gets messed up at least once per month, where I lose posts or days are skipped, etc. without any changes (and even when I can see the expected schedule). I have used Hootesuite in the past and I like it, but I prefer Buffer when it works. Is there something else that works as good as Buffer used to? Thank you.
Social Media | | RoxBrock0 -
What's your preference - regurgitate content on social media or just post it the once?
Hi All, Not been on the forums for a while and this isn't really an SEO question. How do you feel about Twitter feeds that constantly regurgitate the same content. It's pretty much industry standard on most pages but if the content is yours, no affiliates or other people are involved - is it really necessary to plug the same 500 word blog post over and over? Personally, I don't like it. I think it looks spammy and unprofessional and in all honesty, I unfollow pages regularly because of it.. What do you guys think? Am I squandering content by not regurgitating? Happy Monday all - Jamie
Social Media | | SanjidaKazi1 -
Can someone clear up social signals as a ranking factor?
I'm aware that Google have addressed this before and specifically said that social signals are not a ranking factor: http://searchenginewatch.com/sew/news/2325343/matt-cutts-facebook-twitter-social-signals-not-part-of-google-search-ranking-algorithms However I came across this (admittedly great) infographic from Neil Patel, an SEO I have a lot of respect for: http://www.quicksprout.com/2014/01/31/how-social-signals-impact-search-engine-rankings/ In the post he specifically states that "both Google and Bing use data from social sites in order to determine how high to rank your website." I have always understood that social signals help drive links by spreading your content to a bigger audience, thereby getting your content in front of people who are likely to link. I also appreciate that content that is shareable is also likely to be linkworthy. However. Neil doesn't talk about correlation here, he talks about social signals as a ranking factor. Is he being misleading, or has the game changed since Matt Cutts said they don't use social signals?
Social Media | | CustardOnlineMarketing0 -
Ranking without links but through Social Media popularity
Does anyone have an example of a web page that is ranking soley through social media popularity and does not have any inbound (website to website) links? I am creating a presentation on SEO and Social Media and it would be great to have an example. Thanks Carla
Social Media | | Carla_Dawson1 -
Social Media Examiner - Facebook Success Summit
Hi there, I was wondering if you could tell me if you think it is worth it to pay $300 for this online conference regarding Facebook marketing. http://www.socialmediaexaminer.com/fbsummit12/
Social Media | | qlkasdjfw0 -
Sherpas for a journey of best practices for social media marketing?
What are early-stage (0-6 months) best practices for social media marketing in a business to business market? Our customers are professional buyers of electronic components. We are doing it backwards. We registered Facebook, Twitter, YouTube and a few more. +5 for initiative. -5 for not having a social media marketing plan. -5 for not having someone helping us who really knows how to engage with our audience. This is also a humble request to SMM gurus out there who have room for a new client. I'm looking for our sherpa. Thanks!
Social Media | | groovykarma0 -
Google Places Pages and social icons
I have a business that works in many cities across Texas. Our home base is in Austin and i have a Google Places page set up for Austin. I have a page dedicated to each major city in Texas talking about clients we've worked with in each city, etc.. I am placing social icons on each page and Google Places is one of the Icons and i was concerned that if Google sees a link to our Austin places page on our Houston page that the Houston page might be considered less relevant for a Houston search being as Google takes note of addresses on pages to consider relevance. Will my page suffer in the serps if i link to our Austin local page on our other city pages in the google places icon? Second question: What are the best social icons to put on my web pages for the best traffic? Take care,
Social Media | | Ron10
Ron0 -
ROI in Social Media Optimization
Could you please explain the link values to be earned through Social Media Optimization?
Social Media | | gmk15670