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B2b pest control social media strategy. Any ideas?
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Our client is a b2b pest control company.
they are making software and sell leads and some day want to rank for bed bugs.
they want to get into social media but I am having the hardest time coming up with ideas.
Can you help? -
You're right that people may not be fans of pest control like they would Pepsi, but you can create interesting content that people will share (worst infestation photos, top 10 most common pests, before/after). The goal with social will be to share and disseminate content, not direct Facebook fans for the company.
I do agree that social should be a part of what should be a more dedicated website content strategy.
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The social media evangelists are going to give me the thumbs down.
For a B2B rat killer / bug man I don't think that a restaurant owner, hotels, bed and bath shop, clothing store, or just about any biz will want to be chattering on your FB page.
Seriously!
However, I like the attitude that makes them want to do this. IF they were my client I would instead try to channel that enthusiasm into website content.
If they think that FB is important thing to do then go to some of their competitors FB pages to see if they are using it effectively.
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Don't let B2B mean it has to be boring or geared specifically for a business audience. Focus on blog topics, infographics or other interesting pieces of content on where bed bugs are the worst, what bed bugs do, why you can't get rid of bed bugs without professional help, etc.
Google doesn't hold separate indexes for B2B and B2C so you will need to compete for terms like "bed bugs" with consumer facing companies that are spending a lot of time, money and effort on ranking for that term also.
For social media I would stay tuned to Google News alerts on bed bugs stories (there will be at least one a day I would think) and then use that to post online. Become an online expert in general bed bugs info and then let that expertise tie over naturally to how your company plays in the pest control space.
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