Redirects 301
-
Hello,
I need to reedirect a URL of a page that I have in my site (http://digitaldiscovery.com.pt/servicos-de-marketing-digital/publicidade-online/) to a new URL with SEO porpuses. Whats the best way to this?
I use Wordpress btw.
Tks in advance!
PP
-
Awesome guys. I think I can manage from here. Tks alot for sharing the knowledge
-
Hi Pedro,
I agree with the replies so far. 301 is the best for SEO.
If you already have a .htaccess file then just put one more line into it, similar to the following
redirect 301 ./my-page.html http://www.mysite.com.au/my-new-page.html
If you don't then just make a plain text file and name it .htaccess, put this code into it, and then ftp it to the root of your site.
It will all just work like magic if you have an Apache server or similar. If you have a windows server or something else, then you may in for some more legwork to get the redirect to work.
This is the best approach for non cms websites. For websites like Wordpress you have many more options available through plugins... Yay...!
HTH
-
An htaccess file is one way to do it as a previous response suggested, but there are some easier options. If you're already using an SEO plugin on your Wordpress site, check to see if it has a 301 redirect field and then go enter the new url you'd like it redirected to on the post or page. If you don't have an SEO plugin or one with that option you can easily install a new redirect plugin. I've used "Quick Page/Post Redirect DEV" and I'd recommend it. This also allows you to copy and paste the new url in a field on the post or page and choose the type of redirect you'd like. Make sure to do a 301 if this is a permanent change.
-
The best way to do this is by adjusting the .htaccess file. The htaccess file directs traffic to the correct page very quickly and efficiently. (An alternative would be to go through WordPress but typically this isn't an efficient alternative.)
The htaccess file is located in the root directory - /httpdocs, /public_html, etc.
At the very end of the htaccess file, add a new line and on that line, you will want to use a line like this. Update the URLs to match whatever you want to redirect from and to.
redirect 301 /servicos-de-marketing-digital/publicidade-online/ http://digitaldiscovery.com.pt/new-page-url-here
The first URL (after redirect 301) is the old URL you are redirecting from. This needs to be a relative URL back to the root directory of the website. The second URL (after the space) is the URL to the new page you are redirecting to. This needs to be an absolute URL (even if it is on the same site).
A couple words of warning on the htaccess file:
First, make sure your URLs do not have any special characters and if they do, make sure you escape them. (Space becomes %20, for example.)
Second, before making any changes to your htaccess file definitely create a backup of what the current htaccess file is. If you make a mistake in the htaccess file it can return an internal server error for your entire site. So, be prepared to roll back if something doesn't go quite right!
There is a good resource on htaccess 301 redirects here. It also talks about a meta refresh option but I'd avoid that as it isn't as good for search engine purposes.
http://www.tamingthebeast.net/articles3/spiders-301-redirect.htm
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trailing slash on the main website - do i need a 301 ? Is my 301 correct?
Hello, Im a bit confused. If i use a tool like majestic to look at my website links, www.example.com and www.example.com**/ have huge difference in their authority.** Do i need to make a 301 redirect to the site with the splash or not? Will google itself understand that they are my main site? Is this the "http://www.website.com.com/"/> correct canonical? Meaning it has trailing splash and also RewriteCond %{HTTP_HOST} ^www.example.com [NC]
Technical SEO | | advertisingcloud
RewriteRule ^(.*)$ http://example.com/$1 [L,R=301] - this one has trailing splash, correct?0 -
Redirects
Hello, i would like to ask which is the best redirect to use in a website now i have all my links to go to https://www.anavasis.gr Which is the best between: https://www.anavasis.gr https://anavasis.gr https://www.anavasis.gr/index.php https://anavasis.gr/index.php thanks in advance
Technical SEO | | anavasis0 -
301 Redirects Relating to Your XML Sitemap
Lets say you've got a website and it had quite a few pages that for lack of a better term were like an infomercial, 6-8 pages of slightly different topics all essentially saying the same thing. You could all but call it spam. www.site.com/page-1 www.site.com/page-2 www.site.com/page-3 www.site.com/page-4 www.site.com/page-5 www.site.com/page-6 Now you decided to consolidate all of that information into one well written page, and while the previous pages may have been a bit spammy they did indeed have SOME juice to pass through. Your new page is: www.site.com/not-spammy-page You then 301 redirect the previous 'spammy' pages to the new page. Now the question, do I immediately re-submit an updated xml sitemap to Google, which would NOT contain all of the old URL's, thus making me assume Google would miss the 301 redirect/seo juice. Or do I wait a week or two, allow Google to re-crawl the site and see the existing 301's and once they've taken notice of the changes submit an updated sitemap? Probably a stupid question I understand, but I want to ensure I'm following the best practices given the situation, thanks guys and girls!
Technical SEO | | Emory_Peterson0 -
301 Redirect - Technical Question
I have recently updated a site and for the url's that had changed or were not transferring I set up 301 redirects in the htaccess file as follows This one works - Redirect 301 /industry-sectors http://www.tornadowire.co.uk/fencing But this one doesn't - Redirect 301 /industry-sectors/equine http://www.tornadowire.co.uk/fencing/application/equestrian/ What it does is change the url to this instead http://www.tornadowire.co.uk/fencing/equine ..... which returns a 404 page not found error The server is nginx based server and we have moved from a joomal platform to a wordpress platform I would be grateful for any ideas
Technical SEO | | paulie650 -
Creating a CSV file for uploading 301 redirect URL map
Hi if i'm bulk uploading 301 redirects whats needed to create a csv file? is it just a case of creating an excel spreadsheet & have the old urls in column A and new urls in column B and then just convert to csv and upload ? or do i need to put in other details or paremeters etc etc ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Identifying a 301-redirect problem?
I was looking at the Search Engine Optimization reports for one of my clients in Google Analytics, and I saw that their two biggest landing pages are www.website.com and http://website.com. Does this mean that Google is serving both the 'www' and 'non-www' versions of the website, and thus harming the website's overall ranking? Thanks for any input!
Technical SEO | | williammarlow0 -
Should we 301 redirect our old domain to the new domain
We have a product that when started was under the domain appnowgo.com. We've since changed the name and the domain is now knackhq.com. The latter domain doesn't rank nearly as well as the former for many of the keywords we are targeting. For example... "online database builder" and "web app builder" are two of those keywords. Obviously having app in the domain is not a bad thing but it is our old name. The question is, should we 301 the appnowgo.com domain to knackhq.com? Or should we use that better rank and just link users to knackhq.com from the appnowgo.com site until we can increase our ranking for knackhq.com? We don't plan to update the content on appnowgo.com anymore and we obviously don't want to drop off rank if at all possible. Thanks! Eric
Technical SEO | | sitestrux0 -
How many steps for a 301 redirect becomes a "bad thing"
OK, so I am not going to worry now about being a purist with the htaccess file, I can't seem to redirect the old pages without redirect errors (project is an old WordPress site to a redesigned WP site). And the new site has a new domain name; and none of the pages (except the blog posts) are the same. I installed the Simple 301 redirects plugin on old site and it's working (the Redirection plugin looks very promising too, but I got a warning it may not be compatible with the old non-supported theme and older v. of WP). Now my question using one of the redirect examples (and I need to know this for my client, who is an internet marketing consultant so this is going to be very important to them!): Using Redirect Checker, I see that http://creativemindsearchmarketing.com/blog --- 301 redirects to http://www.creativemindsearchmarketing.com/blog --- which then 301 redirects to final permanent location of http//www.cmsearchmarketing.com/blog How is Google going to perceive this 2-step process? And is there any way to get the "non-www-old-address" and also the "www-old-address" to both redirect to final permanent location without going through this 2-stepper? Any help is much appreciated. _Cindy
Technical SEO | | CeCeBar0