Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Low Domain Authority - Rank Well For Competitive Keywords
-
I have been following a competitor's link profile on OSE for over 8 months. Their linkbacks have remained the same (3 follow, 9 nofollow links), all from low-quality directory sites. However, my competitor continues to improve in rankings and is now #1 for competitive keyword searches.
How is this possible? Is there a way to hide your link profile or links from OSE?
Any tips are appreciated - Thanks!
-
Hi Derek,
I have had a look at the backlink profiles of both sites. While yours is certainly much better than theirs in terms of number and quality of links - keep building links. 400 or so inbound links isn't a huge number. I suggest getting some high quality links from places like BBB.org (paid) or http://www.aboutus.org/DoFollow (free).
Now - looking at your on site analysis, you do pretty well for trophy terms like 'Bee Removal' - however I'm going to look at another term it seems you want to rank well for - 'San Diego Bee Removal'.
You're getting an F for this according to SEOmoz's on page reports. That term is not used anywhere on the page, in the title, in alt image tags, in a H1 tag or in bold/strong. Yes, you are trying to rank for it on this page - http://www.propacificbee.com/bee-removal-san-diego-bee-control.php - but if this is indeed one of your trophy terms (as I guess it would be by looking at your site) - why not try and rank for your homepage?
All those sub pages you have for different areas (Allied Gardens, Alpine, Bonita etc) should have more unique content too - there are way too many pages with VERY similar content. Google is going to frown upon this.
Hope this helps,
Brad
-
Well bing doesn't crawl and index as much as google ...maybe they're even blocking Bingbot. It's not unheard of.
-
my URL is ________________________
Competitor site is __________________
-
I thought there might be a way to block some link explorer bots but wasn't sure. Thank you for verifying that.
I was able to find a few more links on Bing's Link Explorer but still no substantial links.
-
Some blackhats/greyhats make it a point to block Mozbot, Majestic and other crawlers from their private networks. That prevents links from appearing in competitive reports.
So try using Bing's Link Explorer given that they usually allow Bingbot and Googlebot to crawl.
-
Don't be afraid to post the URL of your site and their site - it would help us to better understand the situation.
-
I didn't think on-page optimization would put you above a site with decent on-page optimization and a better link profile - but maybe it does.
They don't have any social profiles so social signals can't be a contributor to their high ranking.
-
I tried some other site explorers. There were a couple links that were shown on Majestic but not on OSE. None of the linkbacks seemed to be of any quality.
-
I dedicate one of my browsers for checking rankings and I never sign in, so it should be a pretty accurate SERP.
The content has remained the same since I have been tracking them. The only difference with their content and other competing sites is they have the exact-match keyword listed multiple times throughout the site. However, it looks and reads very unnatural.
-
Why don't you run SEOMoz's keyword competitiveness tools to get an idea of what makes them better. Also, take a look at some competitor data sets like Majestic and AHrefs - I always start with SEOMoz, but there is no reason to limit yourself to 1 data set. Chances are they have a bunch more spammy links that you aren't yet seeing, and those are giving them the lift.
-
The first thing that comes to mind, is how are you looking at the SERPS. You're not logged in are you? Clicking on a link while you're into your Google account will change the placing of it, as Google is always trying to recommend/localize your results. The best way to view the SERPs is in Incognito mode though that often doesn't always work.
If you are viewing the Competitor in Incognito and have seem him climb up, I would wonder if the links that he has passed have been affected by Panda or Penguin.
Yeah, I would also agree with AK, and take a look at the on-page optimization of the competitor. Has their on page optimization or content changed any?
-
You must remember that rankings don't only rely on back links. there are many factors like content, social signals & on page optimization to name the bigger players.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to do effective keyword research with categories and subcategories?
Hi all, I'm trying to breakdown some SEO 101 tips and start from scratch. Starting with Keywords! I would like to audit our site for main keywords, grouping them in categories and subcategories. My questions are: 1. Is it possible to see where we rank on google AND search trends of visits to our site?
Algorithm Updates | | Eric_S
2. What is a good method or structure to document (excel?)
3. What analysis can be made from finding the results of these keywords and how can I make use of this? As a beginner your help is much appreciated!!2 -
Dramatic drop in SEO rankings after recovering from hacking
A few months ago my client's website was hacked which created over 20,000+ spammy links on the site. I dealt with removing the malware and got google to remove the malware warning shortly within a week of the hacking. Then started the long process to do 301 redirects and disavowing links under Webmaster tools over these few months. The hacking only caused a slight drop in rankings at the time. Now just as of last week the site had a dramatic drop in rankings. When doing a keyword search I noticed the homepage doesn't even get listed on Google Maps and for Google Search instead the inner pages like the Contact Us page show up instead of the homepage. Does anyone have any insight to the sudden drop happening now and why the inner pages are ranking higher than the homepage now?
Algorithm Updates | | FPK0 -
Ranking For Synonyms Without Creating Duplicate Content.
We have 2 keywords that are synonyms we really need to rank for as they are pretty much interchangeable terms. We will refer to the terms as Synonym A and Synonym B. Our site ranks very well for Synonym A but not for Synonym B. Both of these terms carry the same meaning, but the search results are very different. We actively optimize for Synonym A because it has the higher search volume of the 2 terms. We had hoped that Synonym B would get similar rankings due to the fact that the terms are so similar, but that did not pan out for us. We have lots of content that uses Synonym A predominantly and some that uses Synonym B. We know that good content around Synonym B would help, but we fear that it may be seen as duplicate if we create a piece that’s “Top 10 Synonym B” because we already have that piece for Synonym A. We also don’t want to make too many changes to our existing content in fear we may lose our great ranking for Synonym A. Has anyone run into this issue before, or does anyone have any ideas of things we can do to increase our position for Synonym B?
Algorithm Updates | | Fuel0 -
Meta Keyword Tags
What is the word on Meta Keyword Tags? Are they good to have, or bad? Our biggest competitor seems to have them.
Algorithm Updates | | Essential-Pest0 -
W3C Validation: How Important is This to Ranking
Hi, I'm currently working with a developer who is trying to tell me that validation errors and warnings are of little to no importance in a website's SERP. In the past, whenever I've had a site that was experiencing problems ranking for a keyword terms, this was one of the first places we'd look. Is this still a relatively important component in getting a site to rank?
Algorithm Updates | | maxcarnage2 -
Ecommerce or E-commerce as a Keyword?
I have done a good bit of research but am not sure which word to focus on. I feel that the trend is moving towards no hyphen but I do not have any data to justify that other than google trends. Here is the research I found: Google Trends says ecommerce is more popular
Algorithm Updates | | Manseo
http://www.google.com/trends/explore#q=e-commerce%2C%20ecommerce&cmpt=q Ngram says e-commerce
https://books.google.com/ngrams/graph?content=ecommerce%2Ce-commerce&year_start=1990&year_end=2013&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Cecommerce%3B%2Cc0%3B.t1%3B%2Ce%20-%20commerce%3B%2Cc0 Google Adwords Keyword tool says e-commerce:
e-commerce has 33,100 monthly search volume
ecommerce has 14,800 monthly search volume What do you think, will ecommerce overtake e-commerce in the future monthly search volumes? Ecommerce or E-commerce?0 -
Will Parked Domain hurt My SEO as Duplicate Content?
Hello, I have one website (Migration Lawyers) and I have an extra 8 domains Parked so they are basically cloning the content of the site. so if the main site is: migrationlawyers.co.za and I have an addon domain migration-lawyers.com is that good or bad? is there a proper way to redirect the sites, will redirecting (301) subdomains be more effective? Thanks for your Input 🙂 0i8VXqr.png
Algorithm Updates | | thealika0 -
Does Word Order Matter in Local Keywords?
We do a lot of local SEO, and we're wondering if it's better to target "keyword location" or "location keyword"? Does it affect ranking and keyword difficulty if we're trying to rank for "plumbing appleton" or "appleton plumbing"? Any insight would be great.
Algorithm Updates | | optimalwebinc0
