How do I get Google to rank the right page?
-
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page.
The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero.
How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better.
Can you help please?
-
Thanks for the great answers. My problem is that my home page http://www.global-lingo.com/ has no reference to Arabic Interpreting at all. My Arabic Interpreting page http://www.global-lingo.com/interpreting-services/arabic-language-interpreted according to SEOMoz's own tools is nearly perfectly optimised for the term I want to rank for. Unless I'm missing something really obvious.
I guess my best option is to build back links to the page in the vague hope that Google changes it's mind. As you can see from my site I'm trying to rank with targeted pages for a whole host of Translation and interpreting terms. Some work really well and other not so. Any advice would be appreciated.
-
Richard,
There is some good advice here and I would add a suggestion. Look at your meta description for each page. If you were searching for Arabic interpreting and both were there as the only choices, which would you choose?
If, more people click through to your site based on a good meta description, i believe you will see an increase in ranking for that page. Remember, if the meta description sends them there, they need to find similar on the page or they will bounce.
Also, I looked at US search and then UK and find that Arabic interpreting is searched less than interpretation which is less than interpreters. Also, it seems that translation, translating, etc are used more than interpret. You may know this already and have a plan for ranking on those as well, but something you might try is to use "... for Arabic interpreting/translating here in the ...." in your meta desc.
Be interesting to see affect.
Best,
-
Hey Richard
I get this page on Google UK for that term:
http://arabtrans.com/interpretation.html
Guessing that is not you so a link may help but the quick and dirty answer is.
1. Make your Arabic Interpreting Page more relevant for that term (internal anchors + on page)
2. Make your homepage less relevant for that term
Then, yep, do a bit of guest posting, quality blog commenting or some such and build some relevance for that page.
That said, I am seeing different results to you so have you tried this query in an incognito search window or some such as you may be seeing personalised results.
Let me know how you get on and will try to feed back more.
Marcus
-
Are you able to change any of the current links with pertinent keywords to the inner page? That's a good first step. The real solution would be link building to the inner page for relevant keywords. Adding a couple more links from the homepage to the inner page would also help if done correctly.
As a quick fix, you can do two things. The most logical would be to show a flyout advertisement-like block that links to the inner page from the homepage. This will make sure anyone looking for Arabic interpreting will at least be able to get converted in the mean time. The alternative would be to get referrer data and automatically redirect, assuming referrer data is available (it may not be, in the majority of cases).
-
You would have to target backlinks more towards your specific page. While doing that, I would focus on your home page to help increase conversions. Maybe put a quick form on there, or a easy way to get to your specific page.
Jay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site. My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site. I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign. Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
Conversion Rate Optimization | | McShaneFirm0 -
I am confused on adding Google+ authorship markup to a multiauthor WP blog
The blog for a client is at http://blog.multiview.com . I am not sure how to tell them to add Google+ authorship tags to the site, and link the posts to the individual G+ profiles of each individual author. One source shows it is highly complex, seesee http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218 However, in the Google webmaster account, there is a real simple explanation, i.e. https://support.google.com/webmasters/answer/2539557?hl=en Considering that this is an area that is very murky for me, is one of these directives out of date? Is one preferable? How complicated would that be, for this particular blog?
Conversion Rate Optimization | | DianeDP0 -
Sales pages or one site?
New client in the pensions market and they want to launch a new product. There are They have asked for a site build but my question is Is there a benefit to writing unique copy for this one product on each micro site/sales page and focus on a particular keyword, with an email capture for lead generation and also a link back to the main site. Buy domains with targeted keywords in them : www.workplacepensions.co.uk www.auto-opt-in-pensions.co.uk etc? Thoughts please as it will change my proposal 😉
Conversion Rate Optimization | | Agentmorris0 -
Rel=author: inactive google+ better than no authorship?
some doubts about implementing rel=author: I have no google+ account so far and I have no intention to start activities in google+. Shall I still add rel=author and create a new empty google+ account (without google+ activity but using gmail) or would you recommend rather not to add rel=author in this case? I have 2 sites ranking in top10 SERP for my targeted keyword. One online shop and on another domain a non-commercial site with information on the topic. Would you rather associate same or different google+ accounts (from different people) with these two sites for both rel=author and rel=publisher? thanks.
Conversion Rate Optimization | | lcourse0 -
Have Google Shopping show site listings instead of Amazon and eBay listings
An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!
Conversion Rate Optimization | | Nobody15330770827561 -
Google Adwords Quality Score Driving me I-N-S-A-N-E
Here's my issue, I have an Air Conditioning client for whom I've been managing their SEO and Adwords PPC for the past year. The SEO is going good, we are seeing tangible results every month will soon be on page 1 for their most competitive keyword. On the adwords side, we are having some major issues though and I'm racking my brain. We are somehow getting quality scores in the 2's and 3's on the regular. I've streamlined my campaigns down to the city and within those I've streamlined my keyword groups into the following groups: City (Campaign) - AIr Conditioning (keyword group) - AC Repair (keyword group) - Fix AC (keyword group) - Contractor (keyword group) - Air Conditioner (keyword group) Every keyword we're bidding on falls nicely into one of these keyword groups and we're putting about 10 key words in each. Landing pages have exact phrase match in page title, h1, bold words, contact form and a coupon image with all the meta tags indicating the image offer matches the offer in our ads. We are running 3-4 ads in each keyword and testing new ads almost daily. Still getting 2s and 3s on the highest trafficked keywords (air conditioning & ac repair). I've read everything out there, I signed up for wordstream which had some decent recommendations (basically break your ad groups into smaller verticals) which I've implemented to no avail. I'm beginning to think Google is just hustling all these companies in service industry who they know rely on adwords to get phone calls in the summer - especially the HVAC industry. I'm running out of ideas here other than just going to Vegas and putting all my client's on black at the roulette wheel. Seems like a much more fun way to piss away thousands of dollars and at least they'll give me some cocktails.
Conversion Rate Optimization | | BrianJGomez0 -
Best Ways to Get More Newsletter Subscribers?
Hello there! Which are in your opinion the best ways to grow your list? Let roll your imagination! 🙂
Conversion Rate Optimization | | YESdesign1 -
Page Title Tags - SEO vs CRO ?
Hi everyone, Thanks to what seems to be a recent(ish) algo change in Google, some of our more targeted deeper pages are ranking for search terms where before only our homepage would rank. This is of course great however I am a little worried that some of the page titles of our internal pages are a little short, for example our main departments (we are an ecommerce store) are titles 'Department Name | Liberty Games' so for example 'Pool Tables | Liberty Games'. I have heard varying reports on what to do with the title tag, I have heard to keep the most relevant keywords to the left of the tag, which we have done, I have also heard that shorter is better. I am just a bit concerned that our tags are looking a little stumpy in the serps alongside other results which are longer (although admittedly a bit keyword stuffed). So (eventually) my question is, will short titles harm my click-through rate ? but are shorter titles better for SEO ? If longer is better are there any recommendations about what I could add to these titles that could potentially help click-throughs and natural rankings ? Many thanks, Stuart
Conversion Rate Optimization | | stukerr1