Why am I getting different Google SERP result for same keywords?
-
Hi Mozzers,
I have noticed recently that Google (.com.au) has been serving up different SERP results for the same keywords. For example, one of our main keywords is "Car Loan". One result will show our site as ranking #5 organically from 242,000,000 results. A refresh of this search will then result in our site not ranking at all from 133,000,000 results.
We have been noticing this happen only in the last few days & more frustrating is that Google is throwing up the SERP from 133,000,000 results more frequently.
Would anyone know why this is occurring? And what can we do, if anything, to ensure we are shown regardless of how many results Google calls from? Is it from recent algo update & will it settle down over time?
Any help would be greatly appreciated.
(Just to add - I'm not gogged in to Google when completing this test & regularly clear cookies etc so I don't believe its a personalised search issue)
-
Hi Tyler,
Thanks for the reply. Over the last couple of months we've done next to no link building - our rankings improved since penguin so kept focussing on quality links rather than quantity.
We have however been focussing on removing any links which we felt were spammy.
But it is definitely weird. It is definitely tied to the number of results Google is calling from though. Why would the total number of results available change so dramatically for the same keyword??
-
Weird.
Are you using aggressive off-page SEO techniques?
I haven't really seen results fly up and down every single refresh, but I have heard of results dancing severely on a day - week basis.
In my experience major dancing has only occurred from over aggressive link building
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google update January 2015
Hello, In January 2015, google changed its European Algorithm. The change decreased the ranking of some of our keywords but not all. See article for more evidence in google changing its algorithm. https://www.seroundtable.com/google-update-maybe-19760.html The biggest change was the keyword phrase ‘Wholesale Silver Jewellery’ which we ranked 1 in SERP, but now we’re nowhere to be seen. However, the change didn’t affect our keyword phrase ‘Wholesale Jewellery Silver’, ’Wholesale Silver’ and ‘Wholesale Jewellery. We’ve been through our data and see that all of our ’Silver Jewellery’ keyword phrases are no longer showing in the SERP. Further research has shown that our competitors were also dropped down the rankings for the same keyword phrase. Our question is: Why has this update affected certain keyword phrases, such as ‘silver jewellery’ but not ‘jewellery silver’ and how should we over come this? Additional Information
Algorithm Updates | | SilverStar1
If you type in our company name ‘Mainly Silver’ or ‘mainlysilver’ were still showing in SERP, however if you type ‘mainlysilver jewellery’ we’re no where to be found. We’ve even checked ‘site:mainlysilver.co.uk silver jewellery’ in google search and it returns with ‘no results found’. If you switch the keyword phrase, all our web pages are showing up Our website is - www.mainlysilver.co.uk0 -
How to get indexed in yahoo and bing?
Hello all I have uploaded sitemap to bing webmaster on January 21st, 2014. However, the site has not been indexed yet. I see few pages crawled and some crawl page error but it does not show what pages have an error. Can anyone help me please on how to get this done right so i can can our website indexed in Bing and Yahoo quickly. By the way our website address is : http://www.eduniche.com
Algorithm Updates | | Eva20140 -
What is this new feature on Google?
Hey everyone, I typed "Vancouver Colleges" into Google and this new feature came up which I have never seen. It displays popular schools. Could someone tell me what this is called? And how do I get our college on here? Thank you! 4hnT7bV.png
Algorithm Updates | | jhinchcliffe0 -
Google visits falling at the expense of Bing
Has anyone else noticed their percentage of search visits from Google slipping in the last few weeks at the expense of Bing? We've seen a 4% swing in the last month. Obviously Google is still the dominant presence (acconuting for 88.4% of all organic visits to our site kenwoodtravel.co.uk) but still it would be interesting to know if this is just a blip or more of a trend?
Algorithm Updates | | BrettCollins0 -
Are Keywords Dying?
I'm freelancing in SEO work, looking to make it a full time career, and as a result I'm juggling the prospect of having to pick and choose what area I spend most of my time on when working on client sites. My background is in writing so I always lean towards creating content and engaging people via social media. But the standard is also to optimize page titles and - at a deeper level - descriptions for each page. For larger sites, especially e-commerce with many product pages, this is a daunting task. Is it worth it or is the better strategy to focus the limited time available to content creation? Will page titles, etc. eventually become obsolete anyway?
Algorithm Updates | | Nobody15330770827560 -
Google automatically adding company name to serp titles
Maybe I've been living under a rock, but I was surprised to see that Google had algorithmically modified my page titles in the search results by adding the company name to the end of the (short) title. <title>About Us</title> became About Us - Company Name Interestingly, this wasn't consistent - sometimes it was "company name Limited" and sometimes just "company name. Anyone else notice this or is this a recent change?
Algorithm Updates | | DougRoberts0 -
Keyword search results
Is there any tools that provide information on how many results there are for a given keyword? Also, would this be a good way to do research for which keyword I should optimize my page for google SERP, basically to find a less competitive keyword. My thinking was that if the search results were lower it would be easier to rank for that keyword with SEO.
Algorithm Updates | | bilsonx0 -
When Google crawls and indexes a new page does it show up immediately in Google search - "site;"?
We made changes to a site, including the addition of a new page and corresponding link/text changes to existing pages. The changes are not yet showing up in the Google index (“site:”/cache), but, approximately 24 hours after making the changes, The SERP's for this site jumped up. We obtained a new back link about a couple of weeks ago, but it is not yet showing up in OSE, Webmaster Tools, or other tools. Just wondering if you think the Google SERP changes run ahead of what they actually show us in site: or cache updates. Has Google made a significant SERP “adjustment” recently? Thanks.
Algorithm Updates | | richpalpine0
