Site Review Please
-
A few weeks back I posted a question regarding a client's website and the very high Bounce Rate. We were looking at about 70 to 80% BR. The site was rough, and so I asked for some feedback that can be seen here:
http://www.seomoz.org/q/high-bounce-rate-on-this-specific-page
Since that time we've changed the WP Theme and the client would like specific feedback from the SEO experts. The BR has dropped by roughly 53% over the past month since we changed things, as traffic has risen by roughly 20%. We have lost some rankings for our targeted keywords, even as nothing has greatly changed on the site other than the theme. But even as we've lost some rankings for targeted keywords, we've gained for others and increased traffic dramatically.
So, what do you think of the new site? Any feedback would be greatly appreciated.
Thank you!
-
Good point regarding the many links with the same anchor pointing to different pages. We use a WP Plugin to add those links. I should look at changing that. Thanks!
-
Thanks! True about the newsletter. Client wanted it on the Home Page, but since I'm not a designer and this is just a template we couldn't get it above the fold. But I agree on both counts.
-
It's not bad, my main concern right off the bat though is why do you have footer information that's different from the header. That just seemed weird to me and made it come off as spammy.
Also, if you're looking for a lot of sign-ups to your newsletter, I would move the newsletter from the bottom to maybe a subpage. A lot of people are not going to look below the fold and see the newsletter so it's hurting you having it there.
-
I quite like the new look,
its the first time i viewed the site and the colours look great
you have the email down the right hand side i cannot read it , you need to change the colours, it also looks like you have Google analytics installed twice
I also see many links with the same anchor pointing to different pages, just search hypertension why send the same keyword to different pages, could explain some ranking drops as Google wont know what page to favour for those links, and there are better ways to distribute the sites internal linking
Do you really need 3 forms on one page for a newsletter sign up ?
Other than that great job
And Good luck for the future
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is having a site map page necessary?
Hello all! So I know having a sitemap XML file is important to include in your robots.txt file. I also know it is important to submit your XML sitemap to Google and Bing. However, I am wondering if it is beneficial for your site's SEO value to have a sitemap page displayed on your website? Or is this just a redundant action if you have already done the above two actions with your XML sitemap? Thanks in advance!
Web Design | | Myles920 -
Moving the site and Rebranding
I was wondering about moving the site and rebranding. If one was to move their site with a good Google Page Rank, how long should you take before doing the updated redesign, cms update and url restructuring? I know that Matt Cutts has said that you should move BEFORE doing your redesign but I don't remember him saying how long you should take for each step. Thanks!
Web Design | | Therealmattyd0 -
Two Different IP Addresses For Different Parts Of One Site Okay?
I have a client who has a site in Drupal and, for reasons too complicated to go iinto, wants to host part of the site in Wordpress from a different server. So it would be like oldsiteexample.com being in Drupal and the new oldsiteexample.com/marketing and everything below /marketing being in wordpress on a different server, obviously with a different IP address. Are there SEO considerations in this? The existing oldsiteexample.com has a lot of authority/rank/traffic and don't want to inadvertently risk that. Thanks... Darcy
Web Design | | 945010 -
Two sites in same industry and which shopping cart
Right. So I suspect I am going to sound paranoid here - but you'll all forgive me right?? I am sure I saw a reply to a question on the Q&A suggesting that it was a bad idea to have two sites in one industry as Google may see it as trying to get two bites of the SERP cherry... is this accurate? I have an existing asp.net site in the maternity wear industry here in Australia and am wanting to start another site to appeal to a different customer base... the market is quite broad. There will be a core list of products that are the same between the sites, but also some quite different products. Content, product descriptions and categorys will be different. I have another website that I bought with reasonable age and links in the industry that I was going to 301 to the new site to give it a kick in the juice. So, not wanting to deceive my customers in anyway, I was thinking I would call it a "division of" or "sister site to" the existing ecommerce site, with a single link back and forward between the two sites. Would there be anything wrong with this in googles eyes? Even with same contact details? They would be run on totally different platforms and hosted by totally different providers. Or would you keep them totally seperate and only have contact details in images? Or a step further and have totally different phone numbers etc? Then the shopping cart - I would love some suggestions on which opensourse cart to use, preferrably one that I can set up myself, and that has a good framework for seo. I want to use schema.org, authorship, seo friendly urls all of which I am having trouble getting out of the developer of my asp.net site.... I don't want the new site to be asp.net Thanks in advance!!
Web Design | | catfree0 -
Multiple Sites, multiple locations similar / duplicate content
I am working with a business that wants to rank in local searches around the country for the same service. So they have websites such as OURSITE-chicago.com and OURSITE-seattle.com -- All of these sites are selling the same services, but with small variations in each state due to different legal standards in the state. The current strategy is to put up similar "local" websites with all the same content. So the bottom line is that we have a few different sites with the same content. The business wants to go national and is planning a different website for each location. In my opinion the duplicate content is a real problem. Unfortunately the nature of the service makes it so that there aren't many ways to say the same thing on each site 50 times without duplicate content. Rewriting content for each state seems like a daunting task when you have 70+ pages per site. So, from an SEO standpoint we have considered: Using the canonocalization tag on all but the central site... I think this would hurt all of the websites SERPs because none will have unique content. Having a central site with directories OURSITE.com/chicago -- but this creates a problem because we need to link back to the relevant content in the main site and ALSO have the unique "Chicago" content easily accessable to Chicago users while having Seattle users able to access their Seattle data. The best way we thought to do this was using a frame with a universal menu and a unique state based menu... Also not a good option because of frames will also hurt SEO. Rewrite all the same content 50 times. You can see why none of these are desirable options. But I know that plenty of websites have "state maps" on their main site. Is there a way to accomplish this in a way that doesn't make our copywriter want to kill us?
Web Design | | SysAdmin190 -
Ajax pagination and filters for ecommerce site
Hi There, Is it ok to use ajax for product filters and pagination? In this case url doesn't change when you navigate to 2nd or 3rd page also when you filter by colours, etc. If not what's your advise?
Web Design | | Jvalops0 -
Footer backlinks for sites I've developed
I link back to my website via my company name on the footers of sites I develop. Lately I've been changing this to my keyword and mixing and matching. This has been done for new sites I create and old sites I've not seen any benefit so far after a couple of months. Most my clients are hosted on the same server as my main site that it links back to. 1. Is this a bad idea to link back on the same IP?
Web Design | | sanchez1960
2. Is footer backlinks to the main developer going to annoy Google?
3. Should I change my main site's server, will it help? All my competitors seem to do it and as far as I can tell they seem to get better results than I do. Because I'm now changing them the reason I see no benefit? Thanks0 -
What's the best was to structure Product page information on my site?
Hi - I run a hobby related niche new / article / resource site (http://tinyurl.com/4eavaj4). One of the most critical components of the site is our product database. We don't actually sell anything directly - instead we monetize them by displaying relevant affiliate product feeds and price comparisons. However since the Panda update was implemented in February my traffic (particularly my long tail, product related traffic) has dropped off considerably. I had about a 20% drop in overall traffic, but have made up some of the ground in the past week. However I want to know once and for all how I should structure my product related information as I have a ton of great content that is ready to be published in this section but want to be sure I structure it the best possible way from a SEO standpoint. Here are a few different options I've come up with for displaying information about products on my site. For the purpose of these examples I am going to refer to all of the information that makes up my product pages collectively as "product profiles". Please let me know which is the best SEO wise (or if you have a better way of doing it let me know): - Option 1 - Current Method - Divide Content Sections into different pages / urls Example: http://tinyurl.com/4tpdlbl This is how the majority of my product profiles are currently structured. I did this to improve load times and to keep the total number of links per page down. In addition to the core product profile subpages: "Product Details","Compare Prices", **"**Product Review", "Hot Auctions", and "Checklists", I have the Checklists area further segmented by subset, each of which is on its own page that is only accessible through the main Checklists tab of the profile. - Option 2 - Everything on one url / page the old fashioned way, with everything available by scrolling vertically. This would make the page go on forever though. - Option 3 - Everything on one url / page, but visually segmented using css / javascript tabs. Example: http://tinyurl.com/4kqhauh I looked at the source code and all the page text is there, so it looks like it would be spider-able but you tell me. Or would another method of tabbing be better? My site is wordpress based so the functionality comes from a plugin. - Option 4 - Use post tabs that are technically all on the same page, but make each individual tab be accessible through its own suburl, all of which share the same core canonical url. Example: http://tinyurl.com/4bs9pjs Clicking on any of the individual tabs will result in something like ?postTabs=2 being appended to the core url. Example: http://tinyurl.com/4gvgufc Any input would be greatly appreciated asap! Thanks Mike
Web Design | | MikeATL0