Too Many Internal Links?
-
Hi Guys,
I'm completing a overhawl of our website at the moment have a certain penguin killed our site for our main keyword.
I'm currently working on our internal linking as most of our blog posts have a link back to our home page with the main money keyword.
At present we have 3,331 internal links and our site has only 1,000 pages.
Can you get penalised for having too many internal links with exact match anchors.
Thanks,
Scott
-
Hi Scott,
Let me be very specific about what we're talking about. To be clear, no you can't get penalized for too much internal exact match anchor text, but you can hurt your rankings.
It's very common to have site-wide internal anchor text on your website, all with the same anchor text, all pointing to the same page - especially if it's in the navigation. For example, SEOmoz has literally 100,000 links pointing to it's tools page with the anchor text "research tools"
That said, it's best to vary your anchor text the best you can, and be careful where you place it. Sitewide anchor text in your footer is probably the least valuable spot (and potentially the most harmful) followed by the sidebar and header. The best anchor text is often editorial links within the main text body, using natural, non-repeating phrases.
Hmmm... now that I read your question again, it probably does look unnatural if every blog post has the same anchor text in it, pointing to your homepage. Best to clean that up.
And check out this latest Whiteboard Friday on internal linking.
Hope this helps. Best of luck with your SEO!
-
Internally linking to the homepage is best practice, if anything.
Penguin related problems arise where there are keyword stuffing issues, or anything else that could be seen as webspam.
As well as looking at your internal link profile, it might also be a good idea to check out your use of keywords on the /main money' keyword!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken URL Links
Hi everyone, I have a question regarding broken URL links on my website. Late last year I move my site from an old platform to Shopify, and now have broken URL links giving out 4xx errors. When I look at Moz Pro>Campaigns>Insights>links, I can see the top broken URL links, however there is a difference if copy & paste URL directly from Moz Pro and by Export CSV file. For example below, If I copy and paste links direct from Moz Pro, it has the “http://” in front as below: http://www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg But when I export the list of links as an CSV file, the http:// is removed. www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg Another Example below: By copy & paste URL direct from Moz Pro
Technical SEO | | johnwall
http://thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue By export CSV file.
thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue Which one do I use to enter into the “Redirect From” field in Shopify URL Redirects? Do I need to have the http:// in front of the URL? Or is it not required for redirects to work? Kind Regards, John Wall
The Hair Hub0 -
Can you be penalised in Google for excessive internal keyword linking?
I have an online shop and 3 blogs (with different topics) all set up on sub-domains (for security reasons, don't want Word Press installed in the same hosting space as my shop in case one gets hacked). I have been on the front page of Google for a keyword, lets say 'widgets' for months now. I have been writing blogs about 'widgets', probably about 1/4 of all my blog posts are linking to the 'widgets' page in my shop. I write maybe 1-2 blogs a week, so it's not excessive. This morning I have woken to fine that the widgets page in my shop has vanished from Google's index. So typing in 'widgets' brings up nothing. It hasn't dropped in the rankings, it's just vanished. A few weeks ago I ranked 3 or 4. Then I dropped to about 6. A couple of days ago, i jumped back up to 5 and now it's vanished. If you type in 'buy widgets', or 'widgets online' or 'widgets australia', I have the #1 spot for all those, but for 'widgets', I just don't exist anymore. Could I have been penalised for writing too many posts and keyword linking internally? They're not keyword stuffed and they're well written. I just don't understand what's happened. Right now I"m freaking out about blogging and putting internal links on my website.
Technical SEO | | sparrowdog0 -
Outbound Links
I have a page on upstrap-pro.com that provides weights of cameras and lenses. The user/buyer of my on-slip camera straps needs to know the weight his camera and lens to determine the proper pad size... large to small. We have put together a long list of the most popular customer cameras. The way it was done (by my daughter) was to also provide a via a link to dpreview.com which is an excellent site for camera information including specifications etc. My personal feeling about this is mixed. I can do it by having it open dpreview.com in a new tab but then the user/customer could still get distracted and go down the rabbit hole. On the other hand dpreview is such a good site that if they are new to photography and don't know about it, they should. I don't get a dime from dpreview. If fact I doubt they would ever link back to me because they do not write about camera straps. I hear mixed things about outbound links. In this file there are quite a few outbound links to dpreview to keep it consistent. I could do a nofollow on all of them but I read that this is the easy way out. Google is jump ball and I have no clue what Cutts and his merry men are going to decide is cool or not cool. I'd like some thoughts or options... Thanks... A small part of the file below. Canon EF 14mm f/2.8L II USM Wideangle prime lens Canon EF 22.8 oz 645 g Canon EF 14mm f/2.8L USM
Technical SEO | | Asteg0 -
Navigation links tagged as H3
I'm reviewing a website that has used the H3 tag in the Navigation Menu. I've not seen that before and first thought is it is a dodgy. Tags should relate to content on the page not link to another page. As a result of using H3 in Nav the ratio of content wrapped in Heading tags vs body content is quite high. My recommendation is to remove H3 tag from Nav but having searched Moz and not finding an article to verify that recommendation thought I'd ask the question.
Technical SEO | | NicDale0 -
Quality links are beneficial, but are neutral links detrimental?
So obviously a link profile featuring quality / authoritative / relavant in-bound links is preferable, but here's my question: If I'm starting work on a brand new domain, should I build links that one would consider neutral (i.e. from a non-spammy, but unrelated site) or should I not bother and only focus on quality links? Thanks
Technical SEO | | underscorelive0 -
Broken link
I know SEO Moz has a lot of info about 404 301 302 etc but I am trying to figure out easy way to fix two of the broken links from flash. I am redirecting following links with wordpress redirect plug in http://soobumimphotography.com/gallery.php?GalleryID=126&GalleryName=Wedding&OrderNum=1 http://soobumimphotography.com/gallery.php?GalleryID=126&GalleryName=Wedding&OrderNum=1 What would be the best way to solve this? Is there anyway I can remove those?
Technical SEO | | BistosAmerica0 -
Internal linking to subdomains
Hi *, I have a main site called example.org, and a lot of user generated pages to foo.example.org / bar.example.org and so on. Most of those pages link back to example.org. In example.org I have a page that links to all subdomains. How can I optimize the pagerank of the list page? Should I add nofollow to subdomain sites to avoid passing link juice to those sites and keep normal linking from subdomain sites?
Technical SEO | | ngw0 -
"Too Many On-Page Links" Issue
I'm being docked for too many on page links on every page on the site, and I believe it is because the drop down nav has about 130 links in it. It's because we have a few levels of dropdowns, so you can get to any page from the main page. The site is here - http://www.ibethel.org/ Is what I'm doing just a bad practice and the dropdowns shouldn't give as much information? Or is there something different I should do with the links? Maybe a no-follow on the last tier of dropdown?
Technical SEO | | BethelMedia0