Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why did my site go from 1,000 Impressions to 0 impressions over the past couple days
-
so we have been doing a lot of reconstruction our website the past couple days with our navigation and moving stuff around. Now bare with me because i am a noob to SEO and i am still learning. But we went from a steady 800-1000 impressions everyday to a 0 since the first. you can check out our site here:
Not sure if its because we are moving stuff around or what. But we can notice that our conversion rate has dropped and we have had traffic but no conversions and no orders. Is what we are doing bad or is this normal?
-
Yeah i will go ahead and check my tracking code, Maybe it is that.
Also with my conversion drop should i change it back to the way i had it? or just leave it and wait for everything to catch up and for people to get use to the new navigation?
-
Can you clarify where you are at. You say you have 0 impressions, but also that you have traffic. That seems contradictory.
If it is 0 - as in absolute flatline the first think I would check is your tracking code. If you have server stats as well maybe check one against the other to make sure that you don't just have a tracking error. However your pages are indexed and you have google analytics tracking code in place, so a total flat line in traffic seems unlikely.
Check your top entry sources from before the drop. What were your top terms - what pages were they panding on. Are you still ranking for those terms? Has the URL changed (in which case maybe redirect from the old one), if not how do the new and old pages compare.
I've often seen an initial conversion drop when sites are changed around - even when the changes are big improvements. On sites where you have a lot of repeat visitors this can be because people are used to the site as it was.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are my positions going down?
Good afternoon! I would like to know, what could be the reasons for a random decrease in positions of our online casino? A lot of pages appeared in Google Search at the end of June and after a few weeks most of them dropped to >100, some are still ranging but in TOP 70-85. As far as I'm concerned, there were no algorithm updates last two months, our website works fine, both internal and external optimazation is being performed.. The strangest thing is that the rating of the website is growing, but the positions are not 😞
Reporting & Analytics | | Violete
Here is a link to the project: https://flammcasino.club/
Can anyone suggest what I can do in this case?1 -
Impressions clicks and traffic drop
Hello,
Reporting & Analytics | | SharonEKG
So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic. for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
different hostings different CMS, no link between them. i just cant put my finger what is going on. anyone got any idea what is going on?0 -
Www.googleadservices.com/pagead/conversion_async.js what is this url doing on my site?
Hello Guys, I am using google tagmanager and i have configured adwords in tag manager now what i find is that this link - www.googleadservices.com/pagead/conversion_async.js showing on my homepage not in view source but when i do inspect element at that time it appears. So do you think after using google tag manager still i need to use the given link? Thanks, Raghu
Reporting & Analytics | | raghuvinder0 -
Can you track two Google Analytics Accounts on one site?
If you have a site that had an old analytics account and then implemented a new one is it possible to run tracking code that records to both accounts without causing your site or data issues? We are doing this so we don't loose data at any point - ideally it wouldn't have been split between the two but making one redundant isn't an option. Ideally we would have merged the data from both accounts and had one - however the research we have done points to this not being a possibility - unless one of you guys knows different? It would be great if anyone has experience on any this.. Thanks
Reporting & Analytics | | ChrisAllbones0 -
Does a Manual Penalty Affect Other Sites in Same GA Account
Hello Mozzers, I was a bit foolish a couple of years back when first getting into the game, and employed a dodgy agency to do some SEO for me on some sites. Fast forward to this year, and the two sites in my Google Analytics account have been hit with a manual penalty. I decided to ditch the websites and move on, so removed them from my GA account, webmaster tools etc and will simply let them die a death. My question is, do you think this would affect how easy it would be to rank other websites within my GA account? Does anybody have any views on this? Thanks!
Reporting & Analytics | | Marc-FIMA0 -
Bing Won't Index Site - Help!
For the past few weeks I’ve been trying to figure out why my client's site is not indexed on bing and yahoo search engines. My Google analytics is telling me I’m getting traffic (very little traffic) from Bing almost daily but Bing webmaster tools is telling me I’ve received no traffic and no pages have been indexed into Bing since the beginning of December. At once point I was showing ranking in Bing for only one keyword then all of a sudden none of my pages were being indexed and I now rank for nothing for that website. From Google I’m getting over 1200 visits per month. I have been doing everything I can to possibly find the culprit behind this issue. I feel like the issue could be a redirect problem. In webmaster tools on Bing I’ve used “Fetch as Bingbot” and every time I use it I get a Status of “Redirection limit reached.”. I also checked the CRAWL Information and it’s saying all the URL’s to the site are under 301 redirect. A month or so ago the site was completely revamped and the canonical URL was changed from non www to www. I have tried manually adding pages to be indexed multiple times and Bing will not index any of the sites pages. I have submitted the sitemap to Bing and I am now at a loss. I don’t know what’s going on and why I can’t get the site listed on Bing. Any suggestions would be greatly appreciated. Thanks,
Reporting & Analytics | | VITALBGS
Stephen0 -
Should you get a new Google Analytics account if your site has a new domain after a site redesign/new development?
We recently developed a new site for a client and they have opted to move forward with a domain change. Should we create a new Google Analytics account for the new site?
Reporting & Analytics | | TheOceanAgency0 -
Email campaigns. Should I link to my blog or to my site?
I have a client for who we write and post a daily blog article. The articles are optimized and linked to particular targeted content on his top level site. Now we are going to start e-marketing to his 3000+ website users to announce inventory changes and specials. My question is (from a SE standpoint) are we better off linking the e-mail content to the blog and introducing people to the blog (but adding an additional step for getting to the new inventory. Or are we better off putting a link in the HTML E-mail letter that we send out to both the blog and separately to the inventory section? Just to clarify, we wonder if the search engines would provide some additional authority for the extra blog traffic and thereby build the overall score of the blog & site. We are looking at the e-mail campaigns as a potential opportunity to impact SE scores not just awareness of new inventory. Thanks everyone!
Reporting & Analytics | | webindustry0