Why did my site go from 1,000 Impressions to 0 impressions over the past couple days
-
so we have been doing a lot of reconstruction our website the past couple days with our navigation and moving stuff around. Now bare with me because i am a noob to SEO and i am still learning. But we went from a steady 800-1000 impressions everyday to a 0 since the first. you can check out our site here:
Not sure if its because we are moving stuff around or what. But we can notice that our conversion rate has dropped and we have had traffic but no conversions and no orders. Is what we are doing bad or is this normal?
-
Yeah i will go ahead and check my tracking code, Maybe it is that.
Also with my conversion drop should i change it back to the way i had it? or just leave it and wait for everything to catch up and for people to get use to the new navigation?
-
Can you clarify where you are at. You say you have 0 impressions, but also that you have traffic. That seems contradictory.
If it is 0 - as in absolute flatline the first think I would check is your tracking code. If you have server stats as well maybe check one against the other to make sure that you don't just have a tracking error. However your pages are indexed and you have google analytics tracking code in place, so a total flat line in traffic seems unlikely.
Check your top entry sources from before the drop. What were your top terms - what pages were they panding on. Are you still ranking for those terms? Has the URL changed (in which case maybe redirect from the old one), if not how do the new and old pages compare.
I've often seen an initial conversion drop when sites are changed around - even when the changes are big improvements. On sites where you have a lot of repeat visitors this can be because people are used to the site as it was.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Explore by site - Site overview's servers
Hello, When I want to "Explore by site" and make a "Site overview", I have only 4 choices for the region : USA United Kingdom Canada Australia But the location of my business is in Chile.
Reporting & Analytics | | Sodimaccl
Does this have any repercussion or negative impact in the analytics ? Thank you.0 -
Multiple GA codes, one site.
Hi all, Is anyone running two GA codes on one website successfully? My organisation own a number of websites so we used to have one global GA code on all our sites to track global stats, and then we would also have site unique GA on each property to just track that one property. This worked fine, but of late we seem to be getting no data from the globally based code. Obviously, with the site-specific codes we can enter the name for that domain in GA but for the overall code, it is called 'all.com' I'm wondering if Google has now tied the GA domain to the code or if we are doing something wrong. All the codes are the same as they always were but have stopped working. As a stop gap, we have swapped to using Piwik as the all.com code. However, we are then comparing the stats in two different analytics programs so will get a different result. Also, it would be nice to be able to add the all.com to tools such as this to generate weekly reports. Anyone else having GA woe like this? Thanks. Carl
Reporting & Analytics | | WonkyDog0 -
Link Activity to site keeps decreasing
Recently I have started seeing daily declines in the total inbound links to my site. 4 of my top 5 sources are all experiencing pretty significant declines and in fact, Pinterest has declined from a high of 16,295 links in Nov '15 to a current number that is 8,479 on 1/6/16. Any ideas on what could be causing these declines? I did upload a new sitemap in Nov, could this be the cause?
Reporting & Analytics | | ctripp10100 -
Differences in site search revenue in GA
I just put in a piece of software to replace a really bad built in site search engine on my 3dcart website. Now I am trying to measure the change, but I am having some issues. When I check the ecom data in the conversions section of GA with the built in segment Performed Site Search, I get promising results. Approximately 5% revenue increase over LY. But if we jump to behavior, site search, usage, and then check the visits with site search, I get a decrease by 4%. And the actual revenue is off, by like double (150k compared to 80k) Anyone have any idea why I am getting these results? The site search function is set up. Tracking is enabled, query parameter is keyword and search url is /search.asp?keyword=
Reporting & Analytics | | ShockoeCommerce0 -
Free Media Site / High Traffic / Low Engagement / Strategies and Questions
Hi, Imagine a site "mediapalooza dot com" where the only thing you do there is view free media. Yet Google Analytics is showing the average view of a media page is about a minute; where the average length of media is 20 - 90 minutes. And imagine that most of this media is "classic" and that it is generally not available elsewhere. Note also that the site ranks terribly in Google, despite having decent Domain Authority (in the high 30's), Page Authority in the mid 40's and a great site and otherwise quite active international user base with page views in the tens of thousands per month. Is it possible that GA is not tracking engagement (time on site) correctly? Even accounting for the imperfect method of GA that measures "next key pressed" as a way to terminate the page as a way to measure time on page, our stats are truly abysmal, in the tenths of a percentage point of time measured when compared with actual time we think the pages are being used. If so, will getting engagement tracking to more accurately measure time on specif pages and site signal Google that this site is actually more important than current ranking indicates? There's lots of discussion about "dwell time" as this relates to ranking, and I'm postulating that if we can show Google that we have extremely good engagement instead of the super low stats that we are reporting now, then we might get a boost in ranking. Am I crazy? Has anyone got any data that proves or disproves this theory? as I write this out, I detect many issues - let's have a discussion on what else might be happening here. We already know that low engagement = low ranking. Will fixing GA to show true engagement have any noticeable impact on ranking? Can't wait to see what the MOZZERS think of this!
Reporting & Analytics | | seo_plus0 -
2 days in the past week Google has crawled 10x the average pages crawled per day. What does this mean?
For the past 3 months my site www.dlawlesshardware.com has had an average of about 400 pages crawled per day by google. We have just over 6,000 indexed pages. However, twice in the last week, Google crawled an enormous percentage of my site. After averaging 400 pages crawled for the last 3 months, the last 4 days of crawl stats say the following. 2/1 - 4,373 pages crawled 2/2 - 367 pages crawled 2/3 - 4,777 pages crawled 2/4 - 437 pages crawled What is the deal with these enormous spike in pages crawled per day? Of course, there are also corresponding spikes in kilobytes downloaded per day. Essentially, Google averages crawling about 6% of my site a day. But twice in the last week, Google decided to crawl just under 80% of my site. Has this happened to anyone else? Any ideas? I have literally no idea what this means and I haven't found anyone else with the same problem. Only people complaining about massive DROPS in pages crawled per day. Here is a screenshot from Webmaster Tools: http://imgur.com/kpnQ8EP The drop in time spent downloading a page corresponded exactly to an improvement in our CSS. So that probably doesn't need to be considered, although I'm up for any theories from anyone about anything.
Reporting & Analytics | | dellcos0 -
Webmaster Tools shows 0 visits, Analytics shows 1000s?
Webmaster Tools reported a "Big traffic change for top URL" for one of our sites about three and a half weeks ago. WT traffic is 0 since that date. However, our analytics data shows no significant decline in traffic. The WT alert was received on Nov. 16. There was a significant dip in GA visits Nov. 22 but it recovered and I'm seeing no other indication that this is a penalty. What could be going on?
Reporting & Analytics | | IMM0 -
If a site has 301 redirect - Will the Analytics of the target site show it as a referral or as the traffic source it came from?
Lets say I have a site www.abc.com and I rederect that site to www.xyz.com. If ABC.com is still ranking for keyword X and orgnically someone searches for X and they click on the ABC.com listing - In the XYZ site analytics (which is the target site) does it show as organic or referall, direct? Thanks
Reporting & Analytics | | M_80