Are Link Exchange A Bad Idea
-
Hi, i am wondering if link exchanges are a bad idea. I have seen a company called link market where you join and exchange links with other companies and i am just wondering if this is now a bad idea.
The last thing i do not want to happen is for google to get angry if i done link exchanges
-
Take into account what Keri says!!!!
-
Do keep in mind that it is against Google's guidelines to buy links for the purposes of passing page rank.
-
Hi,
Link exchange sounds great but according to me Google LOVES the inbound links not reciprocated links. Link Exchange is a good if the site linking to you has relevancy and provide DoFollow link . It would be even better to purchase advertising space from other sites in your niche that has high page rank and traffic so, you get traffic to your site without sending traffic away from your site.
-
Hi Diane, I can completely relate to the problem of stolen content. I'd come to accept that for one particular project content will be "stolen".
As Greg says, try contacting the webmaster and asked for proper credit and a link back. (Although, make sure you actually want a link back from the site first!) They may be more responsive to this than a request to remove the content...
Another tactic is to embed links to other articles on my site. Make sure the links are absolute links (full domain/path). It would make moving the content around later a pain to manage, but does mean that if the content is copied and pasted onto a different site, you'll be getting the inbound links. Make sure the links a relevant/useful. I like to reference my older content etc.
Hope this helps.
-
thank you for that advice everyone on contacting the author, i will start doing that. It is very annoying when you work on an article and then people take it or use part of it without you getting any glory for it.
-
Hi Diane, I'm sure that's very frustrating. It's certainly worth contacting the Webmasters to request that the content is removed or credited correctly, and you can also file a removal request with Google.
-
Diane, try contact the author and request that they reference the original source and threaten that if they don't, you will report them to Google.
You can file a DMCA request with Google to remove pages that are stealing your content.
Read here for more info: http://www.ecreativeim.com/blog/2011/12/report-stolen-content-to-google/
-
thanks for that alice. The problem we have had in trying to gain one way links is, our content is being stolen and we are not getting the credit for it.
People also use sections of our content but never add a link to our site which is very frustrating.
-
I agree with Alice.
I ignore most link exchange requests, however i do find the odd website with great authority and rather than simply exchanging links on links pages, I try to to discuss and negotiate exchanging links via guest articles or editing an existing (relevant) piece of content with our link.
This doesn't happen often though, but its sometimes worth analyzing each request to find the gems. (Real webmasters promoting their REAL websites, and not some agency creating websites just for link exchange)
Greg
-
Hi Diane, link exchanges have the potential to do more harm than good, especially if:
- The link partner is low authority and/or low quality
- The link partner is in an unrelated niche
- The link partner has lots of other outbound links
One-way links give a lot more juice than link exchanges, so it's better in the long run to invest time and effort into producing quality content on your own site that might attract links. I would only ever consider a link exchange - on an individual basis rather than a scheme, which is against Webmaster guidelines) if the site was high quality, useful to my readers, in my niche but not a competitor, and had the potential to give me a lot of traffic through direct clicks.
Google guidelines on link schemes may help to clarify: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Grr SEO linking.. I am not understanding why I wouldn't have lots more links.. Please help. Thanks
I have done the whole moz open exploer and I am not understanding why my site wouldn’t have more links registering to my website.. I have lots of sites(directorys and 3rd party) with my website domain in them. The only one that is linking to my site is BBB.com and my advertsing with saint paul press. www.somerersetautodealer.com But if I have links with all kinds of automotive directories why wouldn’t they register? I am sure this a simply answer or that I am not understanding something. Thanks for your help! Scott
Link Building | | Scott12340 -
Link Value
My question is how valuable is getting a link from a PA 71 with roughly 20 links on it. I guess I am saying how many links from a PA of 30 would be a comparable indicator. I understand there is an almost exponential value of authority as they go higher, but I am looking for a good explanation from a technical aspect. Hypothetical Scenario Would a person be better off pursing 20 links from PA25 pages, or would you be better only getting 1 from the PA71 all things equal.
Link Building | | mbarden260 -
Nasty links
Hi My first q on here (hoorah!), and it's about links (boo!). I've got what appears to be a handful (but worryingly, increasing in number) of links pointing to my site like this: http://condos.mrgulffront.com/florida-condos-for-sale/320-scenic-gulf-drive-miramar-beach-fl-32550-mls-567591/ I've made contact with the sites concerned, and had only one positive response who flatly denied all knowledge of it. The issue (as far as I can see) is that as in the above example the links (on the bottom right in the grey box) are forever changing so not always visible. Can anyone offer any guidance as to these kinds of nasty links.... I'm right at the v beginning on this "path of seo understanding" so please don't assume prior knowledge! Thanks in advance.... tom
Link Building | | T-J-I0 -
Link Relevance vs Link Authority ?
Hi guys, I have a quick question regarding some low quality links my site is getting. From the information in Open Site Explorer, the website Im talking about has a page authority of 16 while the domain authority is 11\. These are very low quality scores in my oppinion and Im thinking of removing them with Google Disavow Tool. The thing is that, although the domain is low quality, the links have relevance as they're in the same business sector as us. More exactly, the name of the domain is taxisavona and the company I work for is also a taxi company. So, now I`m thinking, should I disavow the link because of it's low scores or should I leave it because it is relevant to our business ? Thank you in advance! Best regards, Tiberiu Iavorenciuc
Link Building | | Tiberiu0 -
Total Links vs Google Webmaster Site Links
I am interested why the numbers between SEOmoz and Google are so different. In SEOmoz we only show 17,000ish links from 190ish domains. In Google, we show 200,000+ links from 370 domains. Why is there such a dramatic difference?
Link Building | | webspecdesign0 -
Link Pharming
My company has been using an SEO company for a while and have built up our pagerank to a 6. However, we have noticed that they're involved in link pharming - they're buildng extra websites and linking to our site on them. We are not happy with this as we know it will only be a matter of time before Penguin hits us. The contract with the SEO company is coming up for renewal soon and we're thinking of cancelling it. However, we are not sure if the company will delete all our backlinks, which will probably decrease our PageRank too. Has anyone here ever had a similar experience? What did the SEO company do when you cancelled the contract? Does anyone here work for an SEO company and what do you do when someone cancels your service?
Link Building | | AAttias0 -
Link Analysis shows no external sites linking to me?
Hi All, I hope you can help. Link Analysis shows no external sites linking to me? but I know for a fact there are. Why is this? I have submitted my site to a few local directories and can see my site is on their site but when I run a Link Analysis it shows that I have no links. Does anyone know why this is? Many thanks, Aidan My site is http://www.theethicalsilkco.com/
Link Building | | aidanlawlor0 -
Share your favourite link exchange template email with us!
Hey Mozzers, I've been working on a bunch of different templates lately to approach various companies in our industry for link exchanges. But I'm somewhat stumped on what the best approach would be. I want to convey the message that a link exchange would be beneficial to their ranking in search engines, but I don't want to come off sounding overly spammy. Do you have a template that you have found worked well for you? Share it with us!
Link Building | | adriandg0