SEOMOZ Diagram question
-
Hi,
On this SEOMOZ help page (http://www.seomoz.org/learn-seo/internal-link) the diagram explaining the optimal link structure (image also attached) has me a little confused.
From the homepage, if the bot crawls down the right-hand link first, will it not just hit a dead end where it cant crawl any further and disappear?
OR... will it hit the end of the structure and then crawl backwards to the homepage again and follow down another link and then just repeat the process until all pages are indexed?
Cheers
-
In a vacuum, yes. However hopefully you'll be linking in and out anyway. Like most things in SEO it is good to understand the principal without being a slave to it.
If one area is picking up lots of links then fantastic. You could link back around the site to spread that link equity. Better still - try to ensure it is your money pages that are getting the incoming links!
-
Great reply thanks very much, that made sense.
This is the optimal structure SEO wise but from a user experience point of view not the best, what kind of problems would interlinking level 2 cause?
Also if level 3 on the left somehow picked up lots of inbound links are you not locking juice into 1 silo?
I have read a little about this and Rand mentions interlinking where relevant to unlock some of this juice and pass it about a little across silos.
But then do you not just end up with what you was trying not to do in the first place?
Thanks again for the great reply.
-
Nice question.
Search engine bots are many headed beasts. When they read a page they will note what links are on that page and add them to their list to crawl. They might then follow several or them (or none at all) and come back later and start with the next URL on their list.
Instead of thinking of the bot like a visitor who is deciding where to go next, think of pouring sand in to the top. It'll flow down every connected route.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Portfolio Image Landing Page Question/Issue
Hello, We have a client with a very image heavy website. They have Portfolio pages with a large number of images. We are currently working on adding more copy to the site but wanted to confirm we are taking the right approach for the images on the site. Under the current structure each image has its own landing page (with no copy) and is fed in (or generated on) to a Portfolio Page. While we know this is not ideal as it would be best to have the images on the Portfolio Page directly or even fill out the landing pages with copy; due to the amount of images and the fact these are only images (and not a 'targeted' page) that would not really be feasible. Aside from the thin content concern these individual landing pages were being indexed so they are showing hundreds of pages on their sitemap.xml and in GSC even though they only have a few actual pages. In the meantime we went into each image-page and placed a canonical tag back to the main Portfolio Page (with the hopes to add content to that page and have it as the ‘overarching’ page). Would this be the right approach? – We considered ‘noindex-follow’ tags but would want the images to be crawled; the issue is because the pages are not on the actual page are we canonicalizing these images to nothing? Any insight would really be appreciated. Thank you in advance.
Intermediate & Advanced SEO | | Ben-R0 -
Google Places Question: Two Businesses, Same Address
I am working with a client who runs a personal training business. He shares a fitness studio with another personal trainer to minimise costs. My issue is that the other guy has 'taken' the Google Places listing address as his business, rather than my client's. The gym itself is not a business, it is simply a shared workspace by two personal trainers - in the same way as a shared office space might be the address of several businesses. This presents a bit of a problem with Google Places verification. Is it best to: 'Alter' the address slightly so it appears to be a separate premises (e.g. 51 Something Street --> 51A Something Street) then use that address in all my citations Leave the address itself the same, but rely on the fact that there are separate domains, phone numbers and business names Any thoughts on this?
Intermediate & Advanced SEO | | Pretty-Klicks1 -
How can I improve my rankings in Google with help of seomoz
Hey guys, I have joined seomoz today and set up campaigns for my sites. I got reports about keyword rankings, errors, notices etc. But I am still confused about how to use seomoz in order to improve my rankings. My point is does seomoz provides any services for improving position in google or simply seomoz provides only reporting? These reports are good but my ultimate goal to join seomoz is to improve my rankings for my each website and each post. Please help. BJ
Intermediate & Advanced SEO | | intmktcom0 -
Backlinks question: High Domain Authority, Lower Page Authority
We have a possibility of contributing guest blogs (with followed backlinks) to a site with very high domain authority (and highly trafficked), but when we've looked at the blog entires they already have, most of them have a much lower page authority. How do relevant links from a page with a lower PA but on a domain with a really high DA end up impacting our overall backlink profile? Can an expert or two give me some advice on what this may mean for us if we choose to go for it? In your opinion, does having lots of relevant links from a site with a much higher domain authority than ourselves (to give you an idea, our domain authority is in the low 60's, this site has a domain authority of almost 90) worth the time/effort/resources unto itself? Thanks!
Intermediate & Advanced SEO | | GrowOrganic0 -
Another deduplication question.
Where an existing website has duplicate content issues - specifically the www. and non-www. type; what is the most effective way to inform the searchers and spiders that there is only one page? I have a site where the ecommerce software (Shopfitter 4) allows a fair bit of meta data to be inserted into each product page but I am uncertain, after a couple of attempts to deduplicate some pages, which is the most effective way to ensure that the www related duplication is eliminated sitewide - there is such a solution. I have to own up to having looked at ,htaccess 301 redirects webmaster tools and become increasingly bamboozled by the conflicting advice as to which is the most effective way or combination to get rid of this problem. too olod to learn new tricks I reckon 😉 Your help and clarification would be appreciated as this may help head off more fruitless work.
Intermediate & Advanced SEO | | SkiBum0 -
Affiliate Site Duplicate Content Question
Hi Guys I have been un-able to find a definite answer to this on various forums, your views on this will be very valuable. I am doing a few Amazon affiliate sites and will be pulling in product data from Amazon via a Wordpress plugin. The plugin pulls in titles, descriptions, images, prices etc, however this presents a duplicate content issue and hence I can not publish the product pages with amazon descriptions. Due to the large number of products, it is not feasible to re-write all descriptions, but I plan re-write descriptions and titles for 50% of the products and publish then with “index, follow” attribute. However, for the other 50%, what would be the best way to handle them? Should I publish them as “noindex,follow”? **- Or is there another solution? Many thanks for your time.**
Intermediate & Advanced SEO | | SamBuck0 -
Questions regarding Google's "improved url handling parameters"
Google recently posted about improving url handling parameters http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html I have a couple questions: Is it better to canonicalize urls or use parameter handling? Will Google inform us if it finds a parameter issue? Or, should we have a prepare a list of parameters that should be addressed?
Intermediate & Advanced SEO | | nicole.healthline0 -
Google Listing & Description Categories Question
How do you set up a website or home page to get the individual listing below the description text. For example with the SEO moz listing there are many of the categories listed below the description. Such as SEO Blog, SEO tools ... Is there a way to add this to a home page so good will pick it up this way? I attached a screen shot of what I am talking about because I think I am likely using the wrong terminology. Npcpu.png
Intermediate & Advanced SEO | | fertilityhealth0