Query: Analytics Goal Conversion
-
Please see the attached image. Can anyone please explain the attached image.
Goal Overview tab says 8 Goals.
but in the attached image says, 3 visitors finished, I've even set the required step as well, so it is also not possible to goal might have completed from any other page.
Thanks
-
You're Right Doug, Thanks for the help. I got the answer
-
I don't know if you saw my edit to the reply above, but the funnels you set up in the goal setup only apply to the funnel visualisation report which may account for some disparity with the numbers.
I usually take a look at the Reverse Goal Path, selecting a tight time frame to check the numbers. I'll often see more goal conversions here (as it's not applying the funnel) than when I look at the funnel visualisation report.
You'll see the direct entrances that didn't pass through the funnel, but you should be able to count up the visits that did and tally these with the funnel visualisation.
The Goal Flow visualisation is always a bit out as it uses a sample of the data. Good for big picture stuff, but you can't use it if you want to know the exact numbers.
The Goals Overview does not take your funnel into account. It's the total number of people hitting your goal page regardless of whether they followed your funnel or not so this will tend to be higher. Again you can use the Goal Reverse Path or Goal URLs and select the previous step as a secondary dimension to see how the number work.
-
Doug, it is quite possible that some visitors would directly be going to the goal Page, but when I've already created a funnel for goal conversion and required step is also there so I assume that it should not be counted as converted goals at least not in Google Analytics, isn't it?
Its been a week now, but tracking has started yesterday only. Required step added the same day I created Goals and funnel.
-
Please check the first image in Question. that one is admin section screen shot.
-
Providing a screen shot of the admin screen where the goal is set up may be of use.
-
It looks like you've getting some visits directly to your goal page. I suspect you'll find that the page is in google's index try looking for:
site:www.{yourdomain}.com "thanks"
How long have your goals been set up? Do your current goal setting apply for the entire period? When did you add the required step?
Edit: Also note that the funnels you set up in the goal setup only apply to the funnel visualisation report which may account for some disparity with the numbers.
Do you know how many actual conversion there have been? How many contact emails?
-
This is only Goal which I've created as an experiment. I need to create several other goals as well.
Could you please be specific with what exactly you need from me?
PFA the other possible screen shot for your perusal
Thanks,
-
Can you provide some more information - such as a screenshot of your goals overview page? I'd hard so see what's happening from just the one image of your funnel.
How many goals have you set up? Is this the only one?
The image you've posted does indeed show that nobody entered the goal page without going through the proceeding step.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook conversions - issue in calculation
Hi, I have a few campaigns for conversions on Facebook, but any of them don't show to me real numbers. There are 4 times more conversions on Facebook than in GA. I did a little research. The problem is that - Facebook pixel calculates all possible conversions from all sources, and because my campaign results are wrong e.g.: Facebook campaign results: Conversions: 10 | Cost per conversion: 1 GA for that campaign (real numbers): Conversions 1 | Cost per conversion: 1 GA from all campaigns and sources: 10 It's that correct? Pls help. Br. Marco
Conversion Rate Optimization | | marcop21 -
Conversion Rate Benchmarking and Optimization
Hey everyone! I run the marketing for an ecommerce marketplace and we're doing good on the SEO front of things, with 60%+ of our traffic coming in via search and we're ranking for some competitive keywords. I'm really curious about the conversion rate though. Despite intensive googling, I've not been able to find a rough benchmark for conversion rates. Our conversion rate is about 1.2%, increasing as we continue to do more optimization work with regards to the site's usability. While we track other forms of conversions, the 1.2% conversion rate is for bookings through the site, which is our main source of revenue. Does anyone have a reference guide for conversion rates, particularly for ecommerce marketplaces? I'd like to know if we're doing ok or really bad, and also to take reference from other similar sites to improve our conversion. Thanks!!
Conversion Rate Optimization | | NgEF0 -
Conversion Rate boost - Website Feedback
We are a relatively young company with an Okay conversion rate of around 2% across several different sales channels. I am mentioning this because our website with the same type of products has a very low conversion rate of under 1%. I know this is a deep topic, involving different analytic metrics, but would like to ask MOZ community members if there's anything obvious that needs improvement on this website www.cherrywalls.com that would help to increase conversions. I will be happy to answer any additional questions or to clarify things! Thank you for your time! Any suggestions and/or critique are greatly appreciated!
Conversion Rate Optimization | | CherryW1 -
Goal Tracking in Google Analytics
Hi guys, I just want to ask if you have videos or blogs about setting up goal tracking using conversion page or a "thank you page" in Google Analytics. This will help me to get how many inquiries (from contact form) I am getting and for me to know where they came from using Google Analytics (countries, source/site they used, time on site, category page and landing page, etc.). #2 question - In case I don't have a "thank you" page, is it possible for me to get these "goals"? Do I need to insert a code in each of the "send" button in my contact form? Looking forward for a positive response from you guys. 🙂 Thanks, JC
Conversion Rate Optimization | | esiow20130 -
Can someone give me some good articles about conversion?
I finally bought the seo moz pro version. I consider myself pretty knowledgeable in seo, content/social media marketing, but I am a rookie at conversion optimization. HELP PLEASE! I am trying to convert traffic into phone calls and/or contact forms.
Conversion Rate Optimization | | SwanJob0 -
Conversion Rate Optimization Coruses?
Hi is there any well recognized certified courses like Google Analytics or Adwords qualification that Google offers. I'm after a course which is on split testing, multivariate testing and CRO overall. Any suggestions?
Conversion Rate Optimization | | monster990 -
Conversion Rate Optimization (CRO): Best Approach/Plan Documentation
Hey Mozzers - First off, I am well aware of what CRO is, its benefits, and why it is essential for any inbound or performance marketing campaigns. However i am a total newbie at the actual planning and implementation of CRO, so any advice/feedback on the questions below are much appreciated! When planning a CRO experiment/test what is the best way to document it? Should i develop the full plan ahead of time laying out each element? If so, what elements should i include in this plan? What are the KPIs i should report on? What tools should i use for reporting (i was thinking a blend of Google and Clicktale)? Any lessons learned through out your campaigns? Thank you all so much for your input! Regards - Kyle
Conversion Rate Optimization | | kchandler0 -
Conversion Software
Can someone please suggest a conversion software other than omniture that I can used to track the amount of revenue a specific keyword is bringing into my company? Is there a way that I can do this using Google Analytics? I know in omniture there is a feature that shows you what the specific keyword is bringing in x amount of dollars. Can you guys recommend any other software that can do this?
Conversion Rate Optimization | | TSpike10