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Do misspelled brand queries count as branded keywords?

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IMM last edited by

Are misspelled brand queries considered branded keywords? I'm trying to segment branded traffic and wasn't sure what to include.
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IMM @CMC-SD last edited by

Thanks for the response! That's a great point about the Google's branded search results. I was inclined to include them but will be doing so for certain now.
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CMC-SD last edited by

I can't see why they wouldn't.

They should count for Analytics purposes because obviously that person was looking for the company in question, even if they couldn't spell or hit an incorrect key on the keyboard.

Also, Google is returning 7-result pages for queries like "ammazon," "jc peeny," etc. so obviously it knows what the misspellings mean.
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