Hi Robert,

Thanks for you reply! Let me clarify things a bit. The company website in question is that of a cell phone service provider in Mexico that is looking to move into the American market. The target demographic for this crossover is bi-lingual and Spanish speakers in the US, particularly those with an interest in international calling. Given the strength of the brand in Mexico, it will likely be most recognized by Hispanics of Mexican-origin. Looking at the groups you differentiated above I also see the two following as standing out:

• People from various Spanish, Latin American, or South American countries who now reside in the US and speak Spanish only?

- Those who speak Spanish and English and are from a hispanic country but living in the US?

I was wondering if search within these demographics might include queries that were partially in Spanish and/or Spanish queries typed in English search. If this is the case how should I adapt my keyword research?

Best,

Sherry

I'm putting together meta data for an English website whose target search demographic is the Hispanic market. The website has a Spanish translation as well. When I entered the website into the Google Adwords keyword tool to begin doing keyword research, all keywords returned to me were in Spanish. I am unsure if the meta data keywords I'm preparing for the page should be in Spanish despite the fact that I am preparing the meta data for the English version. Moreover, should there be any mixed Spanish English (Spanglish?) keywords as users might be searching under the English search but in Spanish or with queries that are partially in Spanish?

Thanks for the response! That's a great point about the Google's branded search results. I was inclined to include them but will be doing so for certain now.

Are misspelled brand queries considered branded keywords? I'm trying to segment branded traffic and wasn't sure what to include.