Purpose of a Blog in a website
-
How internal blog or external blog is helpful in SEO?why it is good to have a site with blog?
-
To expand on #2, people are more likely to share and link to content that is informative, amusing, and interesting. If your website is, say, an e-commerce website for plungers, it may be difficult to have informative, amusing, interesting content on the main part of your website. A blog is a great place for "linkbait," content that is created to attract attention and be shared. So a plunger shop's blog might have a post about the 8 most hilarious toilet explosions in history. As people link to this post, this builds the domain authority. Also, if you have links to your homepage, category pages, and even product pages in the post, pagerank will trickle there, too.
-
It also allows you to target keywords that you might not be able to logically fit in on your site. For instance if your site is about diabetes, in the blog it might make sense to have a section with sugar free recipes since people search for that a lot but it is not something you can target on your main site pages.
-
Hi Bilal,
A blog is good to have within your website for a number of reasons:
1. It creates new content on the site that will encourage Google's spiders to crawl the website more frequently.
2. It is an effective way to build more links to your website.
3. It encourages more traffic to get to your website (which is always good!).
Hope this helps!
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema for E-Commerce websites
Hi Guys. I am running a cleanup for the on page schema we use and will be moving the on page elements into tag manager. I have all the metas and schema for the products boxed off. My question today is what schema should I use for category pages. Granted there is Json-LD for aggregated reviews but I cant see or work out how or what to use for the category pages that have the lists of products on. Any assistance appreciated. Alex
Intermediate & Advanced SEO | | JBGlobalSEO1 -
Article section on site or blog?
So, I've just started using MOZ since I've decided I wanna be an "expert" in SEO.
Intermediate & Advanced SEO | | KasperGJ
I run a couple of successful websites in Denmark and I've had some SEO guy do some SEO a few years back, but now I wanna learn this myself. I've already read a lot of books, blogs on the subject and talked with several SEO "experts". Anyways, I have a concrete "problem" which I need some help on deciding what to do. Its the same issue / dilemma on all my sites. Dilemma
On my site i have a menu-section called Articles and tips. As the name implies it's basically articles and tips on subjects related to the site.
The articles are both informal for the users and I also use these to attract new users on specific keywords.
The articles are not "spam" articles or quickly made articles, the actually give good information to the users and are wellwritten and so. I've hired a girl to create more articles, so there will be a good flow on articles, interviews and so on soon. Some SEO guys tells me, that I should create and use a external blog "instead" and post the articles there instead of on my site. (ex www.newsiteblog.com) And another SEO guy tells me that I should run a blog on my own site (ex www.ownsite.com/blog) , where I post the articles. I have a really hard time deciding what is the best way, since I hear all kinds of ideas, and really dont know who to trust. My own idea is, that it seems "stupid" to take content from the site and put on external blog.
Then I would also have to create a new blog, and point links from that to my site and so. Any of you guys have any ideas? Sorry for my bad english.0 -
Using rel cannonical to host a blog as a path on our e-commerce website
There has been recent suggestion (from Rand) that hosting your blog as a folder rather than a subdomain is much better from an SEO point of view. Unfortunately, our blog is hosted on a subdomain with a different technology stack to the main e-commerce site. We are finding it quite tricky to migrate to a folder given the different technologies. Is the following a suitable solution? - 301 redirect from mysite.com/blog/cool-blog-post to blog.mysite.com/cool-blog-post - And then put mysite.com/blog/cool-blog-post" /> on blog.mysite.com/cool-blog-post Would be great to have your thoughts on this guys - I can't figure out if it will work or be an SEO fail.
Intermediate & Advanced SEO | | HireSpace0 -
Adding videos to a website
Hello! We are producing multiple videos (each about 1-minute long) for a company website. We have decided to use Wistia to host them, in order get the full SEO benefits of links to the videos. I have two questions: 1. Would it definitely be better for SEO to divide up the videos and place them on the various existing pages of the site that are related to the video content, rather than putting all the videos together on a separate video page? 2. If we do put different videos on different pages, would it be a bad idea also to have a video page with all the videos together? Would this be considered duplicate content? Thank you very much!
Intermediate & Advanced SEO | | nyc-seo0 -
Hosting two websites
Hi guys, I work with a company that has a business to consumer (B2C) website and a business to business (B2B) website selling the same product. The content will differ but the structure / templates will be similar across both sites. Any recommendations or suggested reading to ensure both sites appear in Search? Many thanks in advance! Richard
Intermediate & Advanced SEO | | Richard5550 -
Ajax website and SEO
Hi all, A client of mine has a website similar to Pintrest. All in Ajax/. So imagine an ajax-grid based animal lover site called domain.com. The domain has three different Categories Cats, Dogs, Mice. When you click on a category, the site doesn't handle the URL and doesn't change the domain So instead of the domain going from domain.com to domain.com/cats, it uses the Ajax script and just shows all the cat pins. and when you click on each pin/post it opens a page such as domain.com/Pin/123/PostTitle It doesn't reference the category. However a page domain.com/cats does exist and you can go there directly. Is this an SEO issue for not grouping all pins under a category? How does Google handle Ajax these days, it use to be real bad but if Pintrest is going so well i'm assuming times have changed? Any other things to be wary of for a grid based/ajax site? I am happy to pay for an hour or two for a more in depth audit/tips if you can feed back on the above. Fairly urgent. Thanks
Intermediate & Advanced SEO | | Profero1 -
Need advice for indexing a multilingual website
We are in the process of creating a Spanish subdomain of our website. I want to know what needs to be done in regard to meta tags, sitemap.xml and robots.txt so that Google and Bing will index both website properly and not causing the web page on the English site to lost rank. Our English site is www.mydomain.com with the Spanish site being es.mydomain.com We are planning to put a button or link on both sites so that visitors can switch between both sites. The two sites are similar but not all pages are mirror images.
Intermediate & Advanced SEO | | Qualbe-Marketing-Group0 -
Should I Allow Blog Tag Pages to be Indexed?
I have a wordpress blog with settings currently set so that Google does not index tag pages. Is this a best practice that avoids duplicate content or am I hurting the site by taking eligible pages out of the index?
Intermediate & Advanced SEO | | JSOC0