Dropped 50 places for Page Title Change
-
Hey Guys,
I've got a keyword set that is really annoying me. You see on the 19th July I changed my page title for the home page to what I thought would be something more competitive and instead of climbing from rank 9/10 I dropped out of the top 50. So I waited 2 weeks to see if it changed and it just stayed out of the top 50.
After two weeks I changed it back again and I've been out of the top 50 ever since. I havnt made any real significant changes to the site as I've held off waiting for the keyword ranking to return but I dont think it will.
I was trying to improve the keyword phrase "bahamas all inclusive" for the website www.smallhope.com. I'd managed to get on to page 1 rank 9/10 depending.
I changed the title;
from "Bahamas All Inclusive - Andros Bahamas Hotel - Bahamas Vacation - Small Hope Bay Lodge All-Inclusive"
to "Bahamas All Inclusive Vacation - Small Hope Bay Lodge All-Inclusive"
This is really bad for us and I'm not sure what to do.
I had a whole plan in place starting with the Title and moving on to the H1 tags, but now I'm not so sure. I've put everything on hold. If this was you what would you do to get back to page 1?
Thanks,
Adam
-
Just wondering how you are making out with this. I checked Google US and didn't see you rank in the top 50. Curious to hear an update. Hope its going well.
-
What do think about the large amount of words in the image alt tags? I am just curious. I cant help but think it may look a bit spammy. Am I wrong?
-
I think that's it then! Ha that is a weight of my mind, now I have a reason I can create a solution. I just checked my Webmaster Tools data and we went from a stable level of 3000 impressions on the 24th July going straight down to 1000 impressions by the 28th July then picking up slightly and staying around the 1600 level ever since.
I checked the Panda update and they said ~1% have been affected but I've got a lot of duplicate page data on there. I'm going to push forward with a complete change to the text on the front page. Ahh that is a weight off knowing what the problem probably is. Whew....
Thanks for all the help guys its really really appreciated.
Adam
-
There have been several Panda updates since then. There was one on July 24th, 2012 so it's possible that this update picked up your potential Panda issues.
-
Bear in mind theres been alot of recent Google algo changes, your rankings may have changed because of something other than page titles.
BTW - I say that especially applies to the travel industry - ive seen alot of flux for aggregators of late.
-
Ahh I hadnt thought of that, the drop though was about shortly after I changed the title and requested a google reindex of the site. I wonder if the changes caused Google to push through a re-evaluation and penalised it based on the Panda update.
The Panda update was in Fed and my changes we the 19th July, so pretty far apart, but could still be linked.... hmm...
-
I'm guessing this is not really connected to your title change. On what date did you drop from the SERPS? Is it concidental with a known Panda Update?
The reason I am asking is that a quick look for duplicate content on your site, shows this: Google search for a phrase from the site in quotes : 2530 results!
If Google thinks your page is a duplicate of others out there then it has no reason to offer it up to searchers.
I didn't have a thorough look though, but I'm thinking that the drop is not directly related to your title change.
-
Yeah I might at that, just the fact that I'm not in the top 50 though is a very bad sign for the rest of my plan ....
-
Try to continue with your plan I think Google doesn't have an "undo" button... When I'm optimizing the title I'm also changing the meta description to suit the new title, that way if Google doesn't find an appropriate part of text for the description, it will use the optimized one.
-
With this though its over a couple of months with multiple sources of confirmation. My total organic traffic in GA dropped 20% about a week after the change and my Webmaster tools impressions have halved as well.
Right now checking in multiple sources I'm not even in the top 50 since making a title change and then reversing which is very worrying...
-
I know changing the Alt tags and other on-page optimisation was part of my original plan. Change title, stabilise, change h1 tags, stabilise, change alt tags etc..
Unfortunately the title change bombed my placement, so before I make some more changes I'm trying to start from my initial position and move forward.
Just dont seem to be able to get back to before I set my plan in motion.
-
You need to remember that SEOmoz is constantly changing their ranking algorithm, just like Google is, I think that they have a place to track changes.
-
I lost rank on a product page for too many of the same type keywords. I scaled them back and ranking improved a few weeks later. A program I use indicated this :Your Image Alt attributes seem very long . The average wordcount per Alt tag is 8.8 . Possibly too high.
-
Thanks Leat, I know its odd. I think I've been penalized for spam like behaviour when I changed the title. I'm a little concerned as America is the main source of traffic.
-
Europe, Romania
-
Can i ask you where you are based?
-
I did a manual check and your website is ranking on the 10th position for the search "bahamas all inclusive" on google.com.
Your title in the search is "Bahamas All Inclusive - Andros Bahamas Hotel - Bahamas Vacation..."
Update: I've searched through an US proxy and the website is not even in top 50...strange!
-
Ahh no I'm not after that. I know the rank has dropped and I have had this confirmed in multiple places including webmaster tools and google analytics.
So the rank has dropped.
I need to increase the position for those keywords.
Adam
-
I would try rankchecker it spiders out to find your actual rank. Or Google the keywords and find your sites current rank. I believe SeoMoz does an update kind of like Semrush but not positive.
-
SEOMoz with Google US as the preferred search engine. Not too bothered about the others for now, as I'm hoping they'll fall in to place.... hopefully....
-
Can I ask what you are you using for your rank check?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is indexing wrong page for search terms not on that page
I’m having a problem … the wrong page is indexing with Google, for search phrases “not on that page”. Explained … On a website I developed, I have four products. For example sake, we’ll say these four products are: Sneakers (search phrase: sneakers) Boots (search phrase: boots) Sandals (search phrase: sandals) High heels (search phrase: high heels) Error: What is going “wrong” is … When the search phrase “high heels” is indexed by Google, my “Sneakers” page is being indexed instead (and ranking very well, like #2). The page that SHOULD be indexing, is the “High heels” page (not the sneakers page – this is the wrong search phrase, and it’s not even on that product page – not in URL, not in H1 tags, not in title, not in page text – nowhere, except for in the top navigation link). Clue #1 … this same error is ALSO happening for my other search phrases, in exactly the same manner. i.e. … the search phrase “sandals” is ALSO resulting in my “Sneakers” page being indexed, by Google. Clue #2 … this error is NOT happening with Bing (the proper pages are correctly indexing with the proper search phrases, in Bing). Note 1: MOZ has given all my product pages an “A” ranking, for optimization. Note 2: This is a WordPress website. Note 3: I had recently migrated (3 months ago) most of this new website’s page content (but not the “Sneakers” page – this page is new) from an old, existing website (not mine), which had been indexing OK for these search phrases. Note 4: 301 redirects were used, for all of the OLD website pages, to the new website. I have tried everything I can think of to fix this, over a period of more than 30 days. Nothing has worked. I think the “clues” (it indexes properly in Bing) are useful, but I need help. Thoughts?
Intermediate & Advanced SEO | | MG_Lomb_SEO0 -
Link title tags on devices - product category page
I saw that any big page doesn't have a title tag on the product link on the category page. Title tag has any advantages on internal links?
Intermediate & Advanced SEO | | Tormar0 -
Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?
We are building URLs dynamically with apache rewrite.
Intermediate & Advanced SEO | | lcourse
When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Why is Google rewriting titles with the brandname @ the front followed with a conon " : " i.e. > Brandname: the rest of the title
Example: https://www.google.nl/search?q=providercheck.nl&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#bav=on.2,or.r_cp.r_qf.&ei=9xUCUuH6DYPePYHSgKgJ&fp=96e0b845c2047734&q=www.providercheck.nl&rls=org.mozilla:en-US:official&sa=X&spell=1&ved=0CC4QBSgA Look @ the first result: www.providercheck.nl
Intermediate & Advanced SEO | | Zanox0 -
Category Pages up - Product Pages down... what would help?
Hi I mentioned yesterday how one of our sites was losing rank on product pages. What steps do you take to improve the SERPS of product pages, in this case home/category/product is the tree. There isn't really any internal linking, except one link from the category page to each product, would setting up a host of internal links perhaps "similar products" linking them together be a place to start? How can I improve my ranking of these more deeply internal pages? Not just internal links?
Intermediate & Advanced SEO | | xoffie0 -
Not sure why Home page is outranked by less optimized internal pages.
We launched our website just three weeks ago, and one of our primary keyword phrases is "e-business consultants". Here's what I don't get. Our home page is the page most optimized around this search phrase. Using SEOmoz On-Page Optimization tool, the home page scores an "A". And yet it doesn't rank in the top 50 on Google Canada, although two other INTERNAL pages - www.ebusinessconsultants.ca/about/consulting-team/ & /www.ebusinessconsultants.ca/about/consulting-approach/ - rank 5 & 6 on Google Canada, even though they only score a grade "C" for on-page optimization for this keyword phrase. I've always understood that the home page is the most powerful page. Why are these others outranking it? I checked the crawl and Google Webmaster, and there is no obvious problem on the home page. Is this because the site is so new? It goes against all previous experience I've had in similar situation. Any guidance/ insight would be highly appreciated!!
Intermediate & Advanced SEO | | axelk0 -
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash.
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash. Should we rewrite to just the trailing slash or without because of duplicates. The other question is, if we do a rewrite, google has indexed some pages with the slash and some without - i am assuming we will lose rank for one of them once we do the rewrite, correct?
Intermediate & Advanced SEO | | Profero0