How to push negative product review sites down.
-
Hi Guys,
One of my respected clients have some issues with negative product review sites coming up when they search their brand name on google. So for an exmaple, when I search for Company Name on google, the 3rd and 4th results are angry customer reviews. This is harming my clients brand so bad.
My questions are,
1. What should I do to push these results down. I am happy to do pretty much ANYTHING to push these sites down.
2. I'm also thinking of doing a blog for this client for SEO purposes and wondering the pros and cons of having the blog as a subdomain vs subfolder. Which will help me to again, push the negative site links down.
Thanks
-
Thanks dan. True. Im gonna dig into social media.
-
Thanks Stacey. I should start with Social media sites. Good point you got there. And Im gonna get the marketing department to come up with some valuable press releases. Thanks again.
-
Sounds easier said than done but look at the reviews and try and build from them. Interact with the people who write the reviews and tell them you are looking to improve and you have done XY and Z to put things right.
It doesn't necessarily help get them moved down the rankings but if people click onto them they will see that you are being proactive about negative reviews and trying to build and learn from them and may give potential customers who look at these reviews a different mindset.
-
You should also grow your social media activity. Sites like Twitter, YouTube, Google+, Facebook and others will often have a higher authority than review sites. If you build your community up then these sites will often appear high on the results page when branded searches are performed. This will in turn push the negative reviews down.
Plus, it will help build up your online brand. Win-Win, right?
-
Hi There,
I have work on a lot of reputation management for my clients and negative reviews is an on-going battle. There are a few things you can do to improve things for your client.
The quickest and easiest way is to published fresh, relevant and current news about the brand. If you are distributing press releases or news stories through the right channels you will get great coverage. If possible ty to avoid the free publishing sites as many of them are are associated with other negative attributes. If you have a budget to work with I would recommend PRWeb, Marketwire or 24/7PressRelease wire.
I have successfully pushed negative reviews off page 1 in Google by using well writen, relevant and news-worthy press releases.
I have also had some good results with Google+, by linking google plus into the brands exposure Google will give a high ranking position for the Google+ brand page and even display images. I have found this diverts people away from negative reviews.
Has your client responded to the negative review? Offered a refund, apologised etc etc. Often a reviewer will remove the complaint etc if handled in the right way
Also, depending on your location (and local laws) some review sites will amend the title tag that shows up in a Google result to make is less 'nasty' to avoid a legal battle with the brand.
There are a lot of things that can assist with negative reviews - hope you find some of the above helpful
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site visitors dropped off- have tried everything
Hello Moz team....I love the tools but I'm more of a content created for my web site than a developer. So I am super stuck with a major money losing problem. My traffic has nearly gone to zero and I have good content, regular content, no duplicate content, and so on. Can someone help.... Today I disavowed thousands of bad inbound links found in a Moz report Since January I have been fixing pages with missing meta data found in the crawl report In December 2018 I switched over to HTTPS I have no clueeeeeee
Moz Pro | | MattBanes0 -
Site Not Indexing & SEOMoz Reporting ZERO On-Page Report Crawls
Any help on this would be MUCH appreciated. One of my sites, aironeairsolutionsinc.com, has recently been rebuilt and the pages tweaked for some basic optimization. Based on my experience, those tweaks (geared toward keywords with relatively low competition locally) usually bump my local sites up into the top 20 or 30 at worst. 3 weeks later, it seems my site is still not indexing with Google. In addition, I AM NOTICING THAT THE ON PAGE REPORTS IN SEO MOZ ARE NOT REGISTERING THAT ANY PAGES ARE BEING CRAWLED. Again, any help from Moz staff would be awesome! :} Thanks, Ricky
Moz Pro | | RickyShockley0 -
How do you search for mentions of your brand without searching within your own site
We have a social network site and we monitor mentions. However, when we search we are finding content from our site being included. How do i filter the content to exclude my site.
Moz Pro | | seoworx1230 -
Can you explain social indicators in Open Site Explorer
My Google +'s for my domain were 403 last month and 35 this month.... Based on this I'm assuming OSE's numbers are not cumulative. Are they based on the previous month or a different time period? Any explanations would be helpful. Thanks!
Moz Pro | | theLotter0 -
Link buying: finding sites based on criteria
Hi. I'm looking to get links to my site from blogs/sites/pages that fit this criteria: niche: IT, electronics, product reviews Minimum PR: 2 Maximum 20 external links Is there an automated tool that can help me discover these site?
Moz Pro | | seo_marker0 -
What analysis exists for Out Bound Links (OBL) from your site
Hi Maybe I am missing this but I can''t seem to see it. I am doing some analysis on a client's site and want to get a csv list of links from the client's site to external sites. So what I am looking for is a list of Out Bound Links (OBL) from the client's site. I want to run these past a black list / bad link neighborhood checking script I have. This would actually be a nice feature in SEO Moz Pro, unless it actually already does and I am just missing it or not setting filters correctly. Thanks Trevor
Moz Pro | | tstolber10 -
Open Site Explorer only exporting 120 rows!
Has this happened to anyone else? I keep running reports in OSE and then exporting them, but I only get 120 rows exported to the csv when it should be several thousand. Thought I'd ask around before raising it to the Moz team!
Moz Pro | | PeterAlexLeigh0 -
Links from External Sites not Showing on OpenSite or Google Webmaster Tools
Hi, I asked this in another post, but didn't get a solid answer. For several websites I manage, I have access to their Google Webmaster Tools. When I put the site through there, or the link:// or SEOMoz's OpenSite link reporter, I get not even a fraction of the links that I know are pointing to the websites in question. Some of these links are from home pages or side columns, and some are from articles keep within a website, like at Inc.com. I wondered if the links in question were not themselves being indexed, but if I do a very specific search, I can pull them up in the search results. Is it just common knowledge that these link tools are not accurate? And to assume that somehow, search engines really do see all of the inbound links, even if our reporting tools don't. Thanks in advance!
Moz Pro | | lilactree0