E-commerce SEO when products are shared between sites
-
We have a couple of e-commerce sites that sell the same product. One focuses more on a niche category of the products, while the others contains a wide variety of products. Will we be hit with a penalty from google if the product descriptions are the same? If so, how much of a difference in content does there need to be? There are only so many ways to describe the product and it is usually done in a couple sentences. The rest of the product description contains bullet points of the products and is the same for each product.
We are also looking for a SEO company to work with and wondered if there are companies out there that specialize in e-commerce seo that can work with a small ($500 month) budget. I've looked through the recommended companies directory here, but it seems most have minimum retainers around $1000 a month. Also, what should I look for in an SEO company?
-
One great way to make sure that the content on your identical product pages is unique is to collect separate customer reviews for each site. This will give you UGC that also gives you unique content. Of course, it takes time to collect the reviews, so the more unique you can make the existing content, the better off you'll be. Good luck!
-
In answer to your how-to question:
I would definitly try to make the content unique, if you need the sites to be separate.
Is it necessary to have two sites? Do they target different market segments? If so, you can write your descriptions to appeal to the different markets.
In answer to your SEO company question:
Most SEO firms that do really good quality work probably won't work with a $500 budget, especially for an ecommerce site (i.e. you're competing nationwide, not just in a local market).
My company will take on clients at $500 per month, but I have to tell you that $500 per month will only pay for a small amount of high quality link building work. (If a company does offer you a lot at that price point, I would question the quality.) Unless you're in a very low competition market, it probably won't be enough.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Showing 1500+ errors on my site but webmaster showing 130ish. Whats going on?
This Morning when I check my moz account it said I had 1500+ high priority issues, The break down of issues were 1432 4xx Client errors, 49 duplicate issues, 31 title page missing. but when I check my webmaster account is it only showing I have around 135 issues. I have been monitoring is the ranking for my homepage and it's been fluctuating between appearing around the 10th page for me to not at all. which begs the question that I'm being penalized or what is going on? dor4 7xtd
Search Behavior | | Nicktaylor10 -
How come some local 7 pack listings link to site and some link to the G+ page?
Does anyone know how to fix this issue? Even though a site profile has had the website added to it Google continues to link the main "title tag" link to the G+ page and not the actual website domain. Thanks for any info in advance! https://www.google.com/#sclient=psy-ab&q=dog+sitting+in+rockaway&oq=dog+sitting+in+rockaway&gs_l=hp.3..0i22i30l4.14871.16189.1.16397.8.8.0.0.0.0.296.2042.2-7.7.0...0.0...1c.1.15.psy-ab.Y1db0jo77V0&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.47244034,d.bmk&fp=722b460c2153b7be&biw=1920&bih=910
Search Behavior | | irvingw0 -
Micro Location Site with EMD , Property related
Hi I have a client, who focus is on Commercial property leasing in Johannesburg and surrounding area's. We find that people search for "area"& "property type" The client bought 50 exact match domains for keywords that we currently run in Google Adwords for example:We advertise on keywords: "Midrand offices to let" and bought Midrandofficestolet.com, now the group wants to make small micro sites with unique article about commercial property in that area "Midrand" with a link to the main site where the "midrand properties" are listed . The feeder or micro sites will also have contact details of main site. the domains will all be hosted on the same server, registered to the same owner est. Is this typical link farming? or should we rather build the articles on the main website and park the domains on the area categories? The clients main-set is that he will same money on adwords by owning the EMD and from that link to his main site Your guidance will be much appriciated
Search Behavior | | Zooka0 -
What is SEO to you
We define SEO, as search engine optimization. Though it is more of an art. A web developer is not necessarily a SEO and vice versa. In my job as a web developer I wear many hats, and often asked what exactly SEO is. Before panda the seo industry seemed to follow "tricks" to get sites ranked. This practice lead to many seo company's thinking that spamming links, using link exchanges, link rings etc.. was actually the way to "SEO". So now it seams SEO is simply a short word as to how to get your site in top results, thusly ignoring the actual definition. As a web developer I always viewed SEO as a way to help the search engines understand what my web page is about. What do you think SEO means to you and your company?
Search Behavior | | donford0 -
Bounce Rate and Time on Site
What would be the best way to decrease bounce rate and increase time on site for a Real Estate Website?
Search Behavior | | bronxpad0 -
How to test a site for usability with hundreds users and get genuine feedback?
My question is twofold; firstly is there a recommended company that I could use to get feedback on my site usability. Ideally I would like this company to arrange a focus group of a couple hundred people that fit into the right demographic and organise a report on the opinions of the group and the issues faced. Secondly an in-house understanding of usability Now I would like to think that when I review a site for usability I am not biased in any way. But I believe that if I look at the page that I have created or even collaborated on that I will always miss usability issues as I frankly think my/our creation is amazing. I'm interested to know how people rank and check their site usability and what factors rank highest in their assessments i.e. the tools you use and how you use them.
Search Behavior | | Stefan-Thorpe0 -
What's the best SEO management system for link building and reporting?
We've tried multiple management systems, with the last one being Raven Tools (I think this is the most popular). We've also done our own manual tracking in excel and that gets very very tedious and sometimes hard to keep track of. What are some other ones that people have found that have been easy to use and made their work much more efficient (link building/tracking, reporting, competitive research, social, etc.)?
Search Behavior | | MichaelWeisbaum0 -
Have you seen any good articles on implementing customer reviews on an E-commerce website
Looking for a great article on implementing customer based review system with the ability to feed that data to Google with rich snippets.
Search Behavior | | WebResource0