E-commerce SEO when products are shared between sites
-
We have a couple of e-commerce sites that sell the same product. One focuses more on a niche category of the products, while the others contains a wide variety of products. Will we be hit with a penalty from google if the product descriptions are the same? If so, how much of a difference in content does there need to be? There are only so many ways to describe the product and it is usually done in a couple sentences. The rest of the product description contains bullet points of the products and is the same for each product.
We are also looking for a SEO company to work with and wondered if there are companies out there that specialize in e-commerce seo that can work with a small ($500 month) budget. I've looked through the recommended companies directory here, but it seems most have minimum retainers around $1000 a month. Also, what should I look for in an SEO company?
-
One great way to make sure that the content on your identical product pages is unique is to collect separate customer reviews for each site. This will give you UGC that also gives you unique content. Of course, it takes time to collect the reviews, so the more unique you can make the existing content, the better off you'll be. Good luck!
-
In answer to your how-to question:
I would definitly try to make the content unique, if you need the sites to be separate.
Is it necessary to have two sites? Do they target different market segments? If so, you can write your descriptions to appeal to the different markets.
In answer to your SEO company question:
Most SEO firms that do really good quality work probably won't work with a $500 budget, especially for an ecommerce site (i.e. you're competing nationwide, not just in a local market).
My company will take on clients at $500 per month, but I have to tell you that $500 per month will only pay for a small amount of high quality link building work. (If a company does offer you a lot at that price point, I would question the quality.) Unless you're in a very low competition market, it probably won't be enough.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In a pickle. SEO for Personal Brand, Book or Keywords?
I'm getting ready to take on a new client for SEO, but she is having a hard time understanding I'd like to rank her for "Her" and her new book, rather than keywords for her ambiguous keywords which show very little to no search volume from Keyword Planner data. Her website and domain name are only 4 months old Her book launches sometime in December (most likely January 2016) Her services (she's a consultant) provide little keyword volume She is persuaded she needs to rank for her service keywords I feel strongly we need to get her name, her method/approach and her book optimized She is seemingly difficult to work with, but once I build trust in SEO for her, so will be a great, long client Her consulting services are based on Change and Transition for wealthy individuals going through career change, divorce, pay increase, pay decrease, depression, children, etc... targeting Executives, C-Level Execs In this situation, what would you all do? How would this website or person even be optimized? Blog articles? Press releases? Guest blogging? Video blogs? Podcasts? It's a tricky one and hoping the Moz community can lend some ideas as this type of SEO would be new for me, yet I'm up for the challenge! Thank you in advance and look forward to your replies! - Patrick
Search Behavior | | WhiteboardCreations0 -
What's the best way to redirect mobile site?
Hi, We have a mobile website using a sub-directory domain.com/m/whatever-page/. Our mobile is completely separate site from desktop version. What's the best way to handle the redirection from mobile visitors and those that are searching from mobile and see desktop version in the search result? Appreciate anyone's expert advise. Thanks,
Search Behavior | | DirectAsia.com
Willy0 -
My satellite website is ranking better than my actual site. Why and what to do?
This is our website: www.sauspiel.de and this is the satellite website. As the satellite site has a better ranking for the keyword "schafkopf" since two or three weeks we wonder how this could happen and what would be best to change it or improve the situation. Shall we take down the satellite site, redirect to the "real" site or try to downgrade? And what would you consider to be the (strongest) reason? Any suggestions? Thanks a lot for your help and assessment!
Search Behavior | | sauspiel0 -
Getting People to Leave Product Reviews, When they've reached our site in search of reviews
We have a product review website that has been showing a steady increase in organic traffic. However we seem to be having a disconnect between what happens when a visitor arrives. We essentially want a visitor coming to our website in search of a review, to LEAVE a review for another product they may have used... Any suggestions on ways we might encourage this? We are kind of newbies at this!
Search Behavior | | Sarah_Frantz0 -
Will creating sub folders for foreign versions of the website, remove rank juice from the main site?
Hi, We plan to create sub-folders for our german, spanish and italian language versions. If we do will this pass rank juice to the new sites, but at the same time badly effect our main site, regards link juice/serp? Or is this not such a huge factor in people's experience? Many thanks. James.
Search Behavior | | Quime1 -
US desktop browser share?
Hi, Could you please point me to a reliable resource where I can find information on US desktop browser share? I have already found info for mobile (Comscore) but not for desktop. Thanks in advance for your replies 🙂
Search Behavior | | gerardoH0 -
What's the best SEO management system for link building and reporting?
We've tried multiple management systems, with the last one being Raven Tools (I think this is the most popular). We've also done our own manual tracking in excel and that gets very very tedious and sometimes hard to keep track of. What are some other ones that people have found that have been easy to use and made their work much more efficient (link building/tracking, reporting, competitive research, social, etc.)?
Search Behavior | | MichaelWeisbaum0 -
Changing Site Structure Drastically
Howdy Guys, We are in the process of changing our sites structure dramatically, at the moment this is how an internal page / URL reads: Www.mydomainname.co.uk/ww.sys/pagename We will he changing our site over to wordpress very shortly and will have the correct permalinks in place. We are scared it's going to hurt our rankings as we are in the top 6 for a highly competitive keyword at the moment - the bouns is our domain name is 11yrs old and we have a PR of 4. We have setup all the 301s in web.configuration file just wondering if any of you have made a dramatic change like this and been dropped off the rankings.....
Search Behavior | | ScottBaxterWW0