On page report card for the keyword "computers"
-
I was looking at which websites ranks in the TOP 3 for the keyword "computers"...
I noticed that first is wikipedia and then there are Dell and Apple...
I then did an on page report card and I noticed that wikipedia has a grade A (which is great )
However, Apple has an F ( which sucks !! ) but there still rank out there.
My question is why is Apple ranking for the keyword computers with no tiitle, no URL, no H1, no body, no B/Strong... when wikipedia has all of that and the term " computers " occurs 290 times on its page...
Is is due to the fact that apple has millions of external links and is that enough to rank even with an " irrelevant " page ?
By the way I have noticed that on other keywords such as " bicycle ".
Wikipedia is ranking 1 st and then sites like www.trekbikes.com are out there but they shouldn't based on their homepage "optimization ".
I know there are other factors but I am just trying to figure why such sites ( like apple or trek bikes ) rank out there.
Thank you,
-
That is what I though. However, is the on page optimization only valuable for long tail key phrases that are not requested very often ?
-
Links and page authority. I'm sure that is the main reason.
The website apple.com has 6,028,446 backlinks. It has 23,558 rankings in Google's organic results, a Link Influence Score of 100% to the website. That means that links from apple.com have an extremely high influence on the search engine positions of the linked sites. Plus, having a page rank of 9 doesn't hurt either.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Scary bug in search console: All our pages reported as being blocked by robots.txt after https migration
We just migrated to https and created 2 days ago a new property in search console for the https domain. Webmaster Tools account for the https domain now shows for every page in our sitemap the warning: "Sitemap contains urls which are blocked by robots.txt."Also in the dashboard of the search console it shows a red triangle with warning that our root domain would be blocked by robots.txt. 1) When I test the URLs in search console robots.txt test tool all looks fine.2) When I fetch as google and render the page it renders and indexes without problem (would not if it was really blocked in robots.txt)3) We temporarily completely emptied the robots.txt, submitted it in search console and uploaded sitemap again and same warnings even though no robots.txt was online4) We run screaming frog crawl on whole website and it indicates that there is no page blocked by robots.txt5) We carefully revised the whole robots.txt and it does not contain any row that blocks relevant content on our site or our root domain. (same robots.txt was online for last decade in http version without problem)6) In big webmaster tools I could upload the sitemap and so far no error reported.7) we resubmitted sitemaps and same issue8) I see our root domain already with https in google SERPThe site is https://www.languagecourse.netSince the site has significant traffic, if google would really interpret for any reason that our site is blocked by robots we will be in serious trouble.
Intermediate & Advanced SEO | | lcourse
This is really scary, so even if it is just a bug in search console and does not affect crawling of the site, it would be great if someone from google could have a look into the reason for this since for a site owner this really can increase cortisol to unhealthy levels.Anybody ever experienced the same problem?Anybody has an idea where we could report/post this issue?0 -
One Page Design / Single Product Page
I have been working in a project. Create a framework for multi pages that I have So here is the case
Intermediate & Advanced SEO | | Roman-Delcarmen
Most of them are single page product / one page design wich means that I dont have many pages to optimize. All this sites/ pages follow the rules of a landing page optimization because my main goals is convert as many users as I can. At this point I need to optimize the SEO, the basic stuff such as header, descriptions, tittles ect. But most of my traffic is generated by affiliates, which is good beacuse I dont have to worrie to generate traffic but if the affiliate network banned my product, then I lose all my traffic. Put all my eggs in the same basket is not a good idea. Im not an seo guru so that is the reason Im asking whic strategies and tactics can give me results. All kind of ideas are welcome1 -
Pagination and matching title tags - does it matter when using rel="prev" and "next" attributes?
I'm looking at a site with the rel="prev" and "next" HTML attributes in place, to deal with pagination. However, the pages in each paginated category have identical page titles - is this an issue? Rand gives an example of how he'd vary page titles here, to prevent problems, though I'm not entirely sure whether this advice applies to sites with the rel="prev" and "next" HTML attributes in place: https://moz.com/blog/pagination-best-practices-for-seo-user-experience Any advice would be welcome - many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Use "If-Modified-Since HTTP header"
I´m working on a online brazilian marketplace ( looks like etsy in US) and we have a huge amount of pages... I´ve been studing a lot about that and I was wondering to use If-Modified-Since so Googlebot could check if the pages have been updated, and if it is not, there is no reason to get a new copy of them since it already has a current copy in the index. It uses a 304 status code, "and If a search engine crawler sees a web page status code of 304 it knows that web page has not been updated and does not need to be accessed again." Someone quoted before me**Since Google spiders billions of pages, there is no real need to use their resources or mine to look at a webpage that has not changed. For very large websites, the crawling process of search engine spiders can consume lots of bandwidth and result in extra cost and Googlebot could spend more time in pages actually changed or new stuff!**However, I´ve checked Amazon, Rakuten, Etsy and few others competitors and no one use it! I´d love to know what you folks think about it 🙂
Intermediate & Advanced SEO | | SeoMartin10 -
Is it dangerous to use "Fetch as Google" too much in Webmaster Tools?
I saw some people freaking out about this on some forums and thought I would ask. Are you aware of there being any downside to use "Fetch as Google" often? Is it a bad thing to do when you create a new page or blog post, for example?
Intermediate & Advanced SEO | | BlueLinkERP0 -
How can I fix "Too Many On Page Links"?
One of the warnings from SEO Moz says that we have "too many on page links" on a series of pages on my website. The pages it's giving me these warnings on are on my printing sample pages. I'm assuming that it's because of my left navigation. You can see an example here: http://www.3000doorhangers.com/door-hanger-design-samples/deck-and-fence-door-hanger-samples/ Any suggestions on how to fix this warning? Thanks!
Intermediate & Advanced SEO | | JimDirectMailCoach0 -
How Google treat internal links with rel="nofollow"?
Today, I was reading about NoFollow on Wikipedia. Following statement is over my head and not able to understand with proper manner. "Google states that their engine takes "nofollow" literally and does not "follow" the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google's index already for other reasons (such as other, non-nofollow links that point to the page)." It's all about indexing and ranking for specific keywords for hyperlink text during external links. I aware about that section. It may not generate in relevant result during any keyword on Google web search. But, what about internal links? I have defined rel="nofollow" attribute on too many internal links. I have archive blog post of Randfish with same subject. I read following question over there. Q. Does Google recommend the use of nofollow internally as a positive method for controlling the flow of internal link love? [In 2007] A: Yes – webmasters can feel free to use nofollow internally to help tell Googlebot which pages they want to receive link juice from other pages
Intermediate & Advanced SEO | | CommercePundit
_
(Matt's precise words were: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to using nofollow, even on your own internal links; for Google, nofollow'ed links are dropped out of our link graph; we don't even use such links for discovery. By the way, the nofollow meta tag does that same thing, but at a page level.) Matt has given excellent answer on following question. [In 2011] Q: Should internal links use rel="nofollow"? A:Matt said: "I don't know how to make it more concrete than that." I use nofollow for each internal link that points to an internal page that has the meta name="robots" content="noindex" tag. Why should I waste Googlebot's ressources and those of my server if in the end the target must not be indexed? As far as I can say and since years, this does not cause any problems at all. For internal page anchors (links with the hash mark in front like "#top", the answer is "no", of course. I am still using nofollow attributes on my website. So, what is current trend? Will it require to use nofollow attribute for internal pages?0 -
1 of the sites i work on keeps having its home page "de-indexed" by google every few months, I then apply for a review and they put it back up. But i have no idea why this keeps happening and its only the home page
1 of the sites i work on (www.eva-alexander.com) keeps having its home page "de-indexed" by google every few months, I then apply for a review and they put it back up. But i have no idea why this keeps happening and its only the home page I have no idea why and have never experienced this before
Intermediate & Advanced SEO | | GMD10
