Online Store With 4 Products Available in 50 Sizes, Need Tips Categories/Products
-
I own and manage 2 online stores selling furnace filters.
http://www.furnacefilterscanada.com
and
http://www.filtrationmontreal.com/
We have 4 different qualities furnace filters and each of them are avaible in almost 50 different sizes.
My store is setup with almost 200 different products. ( 4 filtres X 50 sizes) None of them have variable.
This was a lots of work to create 200 different products. The reason I did this is because when searching in search engine, vistors will use such keywords:
16x20x4 filter
20x25x2 furnace filter
a/c filter 10x20x1
replacement filter online 20x20x1
16x25x5 filter toronto
and so on...
Must keywords request in search engine will included the furnace filter size.
QUESTIONS:
-
all my products descriptions are the same, the only difference is the filter size, is this Duplicate Content?
-
will it be better to sell 4 filters with 50 variables?
-
if my store use variable I don't see how I will rank on Google when shopper search for keyword like mention before in this post. My page name will always be the same. My description page the same and so on...
Furnace Filters Canada is on BigCommerce platform and I love it.
I'm in the process of moving Filtration Montreal to CoreCommerce. You can have a look at it here http://furnacefilter.corecommerce.com
I'm very limited in SEO knowledge, the way I have setup http://furnacefilter.corecommerce.com I thing is the best way for SEO. What is your opinion & recommendations.
Thank you for your help,
BigBlaze
-
-
Hi Dana,
Thank you for your tips. About the Hub Page, I don't get it, do you have any example I can see?
If you lookt at the page source on a couple of product on http://furnacefilter.corecommerce.com
you will see, I have created a URL with the filter size, page title and meta description with filter size.
Thank you,
BigBlaze
-
I understand your position very well because I work in e-commerce too, and many times, the only difference from one product to the next is dimensions. I work with audio visual equipment and this is often the scenario for things like power cords, cables, microphone cables, audio snakes, etc.
If all of your product descriptions are the same, then yes, it's duplicate content. If you are super-concerned about that, then that makes the case for creating hub pages with options that allow people to select the size of the furnace filter they want.
Personally, on large e-commerce sites, I'm not sure that spending tons of time writing elegant, unique descriptions for products that are obviously the same is worth your time. Google understands the difference between a site that is e-commerce based and a site that is content based (like a blog).
I would say, set it up both ways and have some users test it. Which way makes it easier and faster for them to find exactly what they want? Choose that one. I think if you choose the one that is better for usability, the SEO will follow.
Personally, I like hub pages. You know, you could do both. Most E-commerce platforms allow you to build a hub page, and then also have individual product pages that just aren't part of the navigation structure. I have used both Volusion and 3DCart to accomplish this. It just means building all the product pages, creating a "parent" page for your hub page, associating the products with the parent and then just not placing those individual products in any categories. That way, they still get indexed and if someone does search by dimension, it's possible the product page matching their search will be the one they see in the SERPs. That's hard to predict of course, but it would at least make that a possibility.
Also, last thought, if you do a good job of featuring the dimension in your page title and meta description, and also on the page, then I really don't think the duplicate content issue will be a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link equity when merging product pages
Hi, our e-commerce website has just over 900 products. A vast majority are very unique and not similar to one another. However, early in our development, we listed similar variations separately. For example, we had a separate product listing for different color options: Black, Tan, and Green. They do not rank too great by themselves. However, the product is very popular and the search volume is near 9k a month. Our competitors have one listing with several color options, which is what we are proposing. We would enable 301 redirects from the Tan and Green options, which would redirect to the new variation listing. Is this wise? We want to capitalize on this opportunity, and apply this practice for other product listings.
Intermediate & Advanced SEO | | AndrewColvin0 -
AMP for Online Forums/Communities
This great article by Eric Enge makes a compelling case for jumping to AMP for news sites, but does anyone have any data or have heard of an online forum using AMP as well? I run an online community and we are thinking of making the (relatively heavy) investment into making most of our pages AMP friendly... Thank you! Patrick
Intermediate & Advanced SEO | | WallStreetOasis.com0 -
Do I need to worry about sub-domains?
Hi Moz commnity, Our website ranking was good and dropped for couple of recent months. We have around 10 sub-domains. I doubt them if they are hurting us. Being said all over in SEO industry like the sub-domains are completely different websites; will they hurt if they are not well optimised? And we have many links from our sub-domains to website top pages, is this wrong for Google? How to well maintain the sub-domains? Do I need to worry about them? Thanks
Intermediate & Advanced SEO | | vtmoz0 -
IP Address location v Server Location Penguin 4/Possum
Hi All, Our hosting provider have their IP address range in Melbourne but offers servers in Sydney or Melbourne.. If we were to take a server in Sydney and an IP address from their Melbourne range (only IP range offered) will the new localisation updates to the Penguin/Possum Algorithms serve less up to our clients in Sydney thinking we are located in Melbourne? Sorry if im confusing.. I know I am 🙂
Intermediate & Advanced SEO | | CFCU1 -
Category pages
I am a very basic question on managing categories in WordPress. We have an Android website, and we cover news, rumors, tips and tricks about new devices. We have been creating categories for the new devices or at least for the popular ones which are launched every year, and link to them internally with the hope that it would improve the page authority and ranking. For example, we have a category page for Moto X, another one for Moto X (2014) and one more for Moto X (2015). One of the reasons for creating a category was to ensure that it is easier for readers to get information about a particular device rather than going to a category page that has information about all the models. However, the problem with their strategy we're now realizing is that it means we have to build page authority for the new category page from scratch, which can take time. So we are thinking of reusing the same category for multiple models. So reuse the Moto X category page for Moto X (2016). However, we are not sure if it would be right approach as we would be linking to the same category page with different anchor texts. So while it would be good to reuse a page rather than rebuild the page authority from scratch, would we be diluting the authority for the main keyword by using it for different models. I would love to hear your thoughts on how we should be handling categories and internal links in this case.
Intermediate & Advanced SEO | | Gautam0 -
URL structure for categories, sub categories and products
Hi, I'm looking for some advice about URL hierarchy and the best way to structure URLs for SEO with regards to categories, sub categories and product pages. The way the site is set up displays the URLs as such, example: 1. /badge-accessories/ 2. /badge-accessories/plastic-wallets/ 3. /badge-accessories/plastic-wallets/clear-flexible-wallets/ I am questioning whether it would be best to keep it like this (which the site developers are suggesting) or change to something like: 1. /badge-accessories/ 2. /plastic-wallets/ 3. /clear-plastic-flexible-wallets/ Or something like: 1. /badge-accessories/ 2. /plastic-wallets/ 3. /plastic-wallets/clear-flexible-wallets/ Any advice would be appreciated. Thanks
Intermediate & Advanced SEO | | Kerry_Jones0 -
How to title my products?
Hi, really struggling with product titles. Or should I say keeping staff writing out titles. If I sell a Coat. I would like the product titled like: Armani Jeans Coat Green but staff are doing it like Armani Jeans Fur Hooded Coat Green. Now I think this effects our SEO efforts as how likely are people to search for the Fur Hooded coat part? Yes we might hit the numbers of the small search but is it really worth it? Would it not be best put this Fur Hooded part in the short description and long description? I am trying to make my SEO titles and meta descriptions consistant for 1 product. But find it hard writing out Fur Hooded in the Meta Title when I know numbers will be minimal? The SEO titles or the product titles are effectively links on the website for each product. So hold more weight and the product titles act as the H1 titles on the product page itself. Surely we would be best using Armani Jeans Coat Green rather than such a long, obscure title that will gain very little search? Whats best way to approach this issue? As we can have products titled like: Creative Recreation Kaplan Patent Leather/Snake Trainers Charcoal. Which to me is too long, too obscure. Surely the extra detail should go in Short Description which is visible on the catelog page and keep the product titles shorted and more to the point, eg Creative Recreation Kaplan Trainers Snake Charcoal? All this Patent Leather/ business seems pointless to me? Any ideas?
Intermediate & Advanced SEO | | YNWA0 -
Product pages content
Hi! I'm doing some SEO work for a new client. I've been tasked with boosting some of their products, such as http://www.lawnmowersdirect.co.uk/product/self-propelled-rear-roller-rotary-petrol-lawnmowers/honda-hrx426qx. It's currently #48 for the term Honda Izy HRG465SD, while http://www.justlawnmowers.co.uk/lawnmowers/honda-izy-hrg-465-sd.htm is #2, behind Amazon. Regarding links, there's no great shakes between the pages or even the domains. However, there's major difference in content. I'm happy to completely revamp it, I just wanted to check I'm not missing anything out before starting to rewrite it altogether! Thanks
Intermediate & Advanced SEO | | neooptic0