Keyphrase / Keyword arrangement
-
Hi all,
What are your thoughts on the arrangement of keyphrases / words? For example, does it make a difference if the words are arranged in the following way:
"Keyword 1 Keyword 2"
or
"Keyword 2 Keyword 1"
Both ways make a phrases which is favourable in the search engines. Can I stick with 1 way or should I be going with both arrangements.
Hope that is clear
-
I try and get as many keywords in one keyword as possible.
"Dog's tasty chews" has "Dog's tasty chews"* and "tasty chews"
"Tasty chews for dogs" has "Tasty chews for dogs", "tasty chews" and "chews for dogs".
The first one only has 1 variant that is "dog specific"* to the product (chews), the second has 2. I don't put an adjective after a noun, the word "for" keeps cropping up in my keyword research as being useful.
I go for singular (people aren't looking to buy your whole stock just one item from it).
"Piano" 450,000 Global exact match, low competition.
"Pianos" - 27,100 GEM high competition
Awesome!
-
Hey Brett,
Try this recent post on Searcher Intent:
http://www.seomoz.org/ugc/searcher-intent-my-main-focus-when-it-comes-to-keyword-research
I would say arrange for how it makes sense for users/searchers and not necessarily for search engines at all. Look to the audience and you'll be on target IMO.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword research
Could some give me an example on how they do keyword research because I have tried many things and it doesn't work. Here is what I tried : Let's take a keyword " Alsace bike tours" I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours" Thos tools spit me phrases such as : "bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it. In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc... I wait and weeks later see no change in ranking.. What I am missing ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Having a Keyword in # is not that important in 2018, Do you agree?
Earlier having a Keyword in was one of the important ranking factor or at least every SEO guru use to suggest this. But, of late, we are noticing that Google is not giving much weightage to it. What are your thoughts on this?
Intermediate & Advanced SEO | | SameerBhatia3 -
Is it better to optimise for several keywords/keyword variations on one page, or create sub categories for those specific terms?
I've done a fair of research to try to find the answer to this, but different people seem to give very different opinions, and none of the info I could find is recent! I'm working with a company that produces a range of industrial products that fit into 6 main categories, within this categories, there are types of products and the products themselves. Prior to my involvement most of the content was added to the product pages and very little was added to the overall category page. The structure works like this: Electronic devices > type of device > products The 'type of device' category could be something like a switch, but within that category are 3/4 different switch types...leaving me with 11 or 12 primary keyword/phrases to aim for as each switch is searched for in more than one way. Should I try to rank for all of those terms using that one category page? Or should I change the structure to something like: Electronic devices > type of device > sub-category/specific variation of device > product This would mean creating a page for each variation to have a more accute focus for a small number of phrases..but it also means I've added another step between the home page and the products. Any advice is welcome! I'm worried I'm overthinking it!
Intermediate & Advanced SEO | | Adam_SEO_Learning0 -
AMP for Online Forums/Communities
This great article by Eric Enge makes a compelling case for jumping to AMP for news sites, but does anyone have any data or have heard of an online forum using AMP as well? I run an online community and we are thinking of making the (relatively heavy) investment into making most of our pages AMP friendly... Thank you! Patrick
Intermediate & Advanced SEO | | WallStreetOasis.com0 -
Title Tags & Keyword Order
Hi I've read various articles on this - some saying it's still important to have the keyword at the beginning of the title and some saying it's not a big factor anymore? Does anyone have an opinion on this?
Intermediate & Advanced SEO | | BeckyKey0 -
Dropping dramatically in keyword rankings
One of my clients has always ranked well for this keyword (janitorial services, nh). Then within a week, they dropped out of the top fifty in Google and now in other major search engines as well. My first thought of why the drop in rankings is due to duplicate listings within online directories. The previous marketing person on staff was listing the company more than once in these directories, and it wasn't discovered until later in the link building process. Sometimes the company was listed with "janitorial services" as part of the company name, and then listed again with "carpet cleaning" as part of the company name... sometimes with duplicate address, or using the po box instead - as if two companies. The odd thing in all this is that while they dropped in ranking for this keyword, they still come in usually 1st in Google Places for this keyword with 12 excellent reviews. And yet when I check their Google Places account, it says that it needs to be reverified, again, it doesn't meet the terms. (company is a family owned business, for over 30 years, they have a lot of potential). So all this duplication needs to be fixed, but how serious are duplicate listings on places like Manta, YellowPages, SuperPages, also Yahoo Business Local and Bing Business Directory? And now that "forensics" seems to be my task, any suggestions on how to start? Any processes I should go through with Google WebMaster? _Cindy And, too, if I could add, the site ranks very poorly for this keyword and while I have provided recommendations, and they understand the onsite issue, they have yet to go forward with implementation, making this a little more difficult issue.
Intermediate & Advanced SEO | | CeCeBar0 -
Strategies to compete with a new domain/site
Hi all, What would be ( highlights ) your strategy in order to rank and compete with a new domain against competitors that have an average of 50% domain authority and around 2000 root domain linking to them, if you would start with a completely new website/domain? How long would you estimate the new site to be competitive? In the retail area. Working on it a month full time I would go with On page SEO off course, detailling each products and building the internal link structure Get back links, backlinks, backlinks and... backlinks... Build the social media network feed a blog Thanks for your input Considering working on the site for a month full time, I would estimate a ranking after a month or 2 although the competitions very high. Your thoughts ?
Intermediate & Advanced SEO | | Derek_A0 -
Disabled/Accessibilty vs SEO?
Can anyone point me to resources that helps website owners balance these two issues? Or how to SEO a site meant for disabled users? or how to make an SEO'd site more accessible? Thanks!
Intermediate & Advanced SEO | | mjcarrjr0