Internal structure update
-
How often does google update the internal linking structure of a website ?
Thank you,
-
Again, yes and no to having to wait. I wrote an article that was 1st page (and still is) within just 4 hours. That was down to Google+
With so many factors, it is hard to try and judge what has made a difference. Also be aware that sometimes a site can get a false bump for a shirt period of time after a major change, only to settle back again once Google has analysed it all again - just be sure it wasn't something like this as in 12 years, I have never seen just a change of structure make a dramatic change.
Hope you get everything sorted
-
I agree and i don't agree the reason being and is that many months ago I did a internal linking structure change ( without changing anything else ) on my site and my ranking skyrocketed !!
I then reverted that changed to make the structure even better and since then I have never recovered that ranking , I even reverted to my old ranking...
It is the reason why I believe the issue doesn't come from onepage factors, I just think it is just a matter of when google is going to decide to get the data live ... ( and I guess i was luck enough to do my change last time when they pushed that data live .. )
and according to me they are very slow ... and try to make everything very confusing ... but I think the key to ranking once you have figured " everything out " is to wait and wait and wait...
-
I wouldn't have thought a re-direct would have been the sole culprit. And don't forget, there are off-page factors as well, so if Google looks at your links, it may be that they need more work.
Dont forget here that there are 200+ primary metrics that Google look at, and each of those metrics has metrics of their own. For example, I did listen to Matt Cutts talking about this some time ago and hinted that some carry as many as 4000 individual rules. Not saying this is still the case as this was a few years ago, but it makes sense with Google working lots into page quality algorithms, that there are going to be multiple signals that will be triggers.
Hard to go into great detail about the SEO on your site without doing a thorough analysis.
Andy
-
I have checked everything and tried all the on page factors and I can guarantee they are all good.
The only thing that wrong was a re-direct from my subpages to my homepage ( I just changed that a week ago and I am waiting to see if it will change anything in terms of ranking). Do you think it will ?
So far I saw a change for my homepage on a highly competitive keyword ( in 6 days I went from page 9 to page 6 ) but not my subpages and I am wondering if it will go any further in the next few weeks of if i will be stuck there until google does its " FULL UPDATE ".
-
Well, yes and no. If all that has changed is internal linking, then that might not have been enough to tip the scales for Google. There could be other on-page factors holding this back.
-
I agree thank you.
However, does it seem bizarre or normal to you that a site ranking hasn't changed even 6 months after its structure has been redone.
-
Correct - that can only do this piecemeal. Especially so on larger sites where a crawl can take place over a number of days. Even then, not every page is guaranteed to be crawled - certainly not initially.
-
I understand now, what you meant is that they don't push all the data live at once ? is that correct ?
-
I know they crawl everything, all I was saying is that they don't do this all in one go.
-
Google crawls everything when they crawl a site. However how many pages they crawl each day is a different story.
Google then ranks a site according to external and internal structure.. external is done "live", internal is calculated fairely quickly ( at least I think ) but " Pushed live " very rarely...
Has anyone any information on that ( time frame )
I am probably asking a question that only someone working for google can answer... but i am still giving it a try in case someone had luck and can answer this multi-million dollar question
-
When Google crawl a site, they don't necessarily come along and crawl everything in on go and they have never released (to my knowledge) any specific time frames relating to this.
However, what I would suggest is share a few pages on Google+. This seems to send a spider along pretty quickly and could instigate a full crawl over a shorter space of time.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International Blog Structure & Hreflang Tags
Hi all, I'm running an international website across 5 regions using a correct hreflang setup. A problem I think I have is that my blog structure is not standardized and also uses hreflang tags for each blog article. This has naturally caused Google to index each of the pages across each region, meaning a massive amount of pages are being crawled. I know hreflang solves and issues with duplication penalties, but I have another question. If I have legacy blog articles that are considered low quality by Google, is that counting against my site once or multiple times for each time the blog is replicated across each region? I'm not sure if hreflang is something that would tell Google this. For example, if I have low quality blog posts: blog/en-us/low-quality-article-1
Intermediate & Advanced SEO | | MattBassos
blog/en-gb/low-quality-article-1
blog/en-ca/low-quality-article-1 Do you think Google is counting this as 3 low quality articles or just 1 if hreflang is correctly implemented? Any insights would be great because I'm considering to cull the international setup of the blog articles and use just /blog across each region.0 -
HTTPS Update - 1 Category Dropped Out of Google
Hi We updated to HTTPs last week, we haven't had any major issues and most categories on the site are OK, apart from one. We have completely dropped out of ranking in Google at all for our Dollies section: https://www.key.co.uk/en/key/dollies-load-movers-door-skates We've always ranked well on the first page for a number of keywords, now we're out of the top 100 - I am trying to hunt for an issue but I can't seem to find one. Can anyone advise? Thanks 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
International Site Migration
Hi guys, In the process of launching internationally ecommerce site (Magento CMS) for two different countries (Australia and US). Then later on expand to other countries like the UK, Canada, etc. The plan is for each country will have its own sub-folder e.g. www.domain.com/us, www.domain.com.au/au, www.domain.com.au/uk A lot of the content between these English based countries are the same. E.g. same product descriptions.
Intermediate & Advanced SEO | | jayoliverwright
So in order to prevent duplication, from what I’ve read we will need to add Hreflang tags to every single page on the site? So for: Australian pages: United States pages: Just wanted to make sure this is the correct strategy (will hreflang prevent duplicate content issues?) and anything else i should be considering? Thankyou, Chris0 -
Content Internal Linking ?
Should we internally link new content to old content using anchor tags (keywords) related to pages from all new blogposts or should be keep rotating the blogposts like link from some blog posts & not from others. What ratio should we maintain. Right now i keep 2 links maximum from a 300 words posts or 3 in 500 words posts maximum. But linking from each new blog posts will be good?
Intermediate & Advanced SEO | | welcomecure0 -
Whats the best way to structure my site?
Hi All, Hope everyone is well. I have a hypothetical and would love some experts advice. For a product like a corporate credit card what's the best URL structure to get the most out of SEO. Assuming the Page Title is Corporate Credit Card (unless this isnt the best idea? However the product is called the "corporate credit card" ). The reason this is trickier than I thought is because they say the rule of thumb is to use the plural of everything for best SEO. However I have pluralized the sub page "credit cards". www.website.com.au/products/credit-cards/corporate 2) www.website.com.au/products/credit-cards/corporate-credit-card 3) www.website.com.au/products/credit-cards/corporate-credit-cards If someone were to search for corporate credit cards would option 1&2 show up correctly? Would moz rank this as an "F" ? Thanks everyone! Dave
Intermediate & Advanced SEO | | CFCU0 -
Internal Linking from Menu or body text or both with exact match keyword?
I used to have my menu link to every page with my exact match keywords. I am a Magician and have pages for each county / town so I had a link to /magician-hampshire with the anchor text Magician Hampshire in the menu. I recently had my website updated and the developer told me this was very spammy have a menu that said Magician Hampshire, Magician Surrey, Magician Berkshire He suggested that I should now have a menu structure that says Areas Covered>Hampshire - Surrey - Berkshire etc.Google will know my website is about a magician and relate the two together. Is this correct or should I revert my menu back to anchor text of Magician (County) I am running wordpress and he said the title attribute can say Magician Hampshire but the Visible text is for the user and not Google. I also use the technique of doing site:rogerlapin.co.uk magician hampshire and then seeing the top 10 pages google has for me and placing a text link from each of these pages in the body text. When doing link analysis I now see I have two links to each page but understand that google will only account for the first one (from the menu) Questions:
Intermediate & Advanced SEO | | rnperki
Should I link to every main page from the Menu with the exact anchor text?
Does google only take into account the first link to a page it discovers?
Will it associate a link to a page with just the text of the county (Berkshire) to be related to Magicians in Berkshire as that is what the page is about? A few years ago I used to have at the bottom of each page Magician Hampshire | Magician Surrey | Magician Berkshire | Magician Sussex links - and to date a a lot of other Magicians employ this same technique. I was told google would slap them for it but so far it has not and it seems to be working for them. Many Thanks Roger http://www.rogerlapin.co.uk0 -
Wordpress Permalink Structure
A quick Wordpress Permalink checkup... I'm generally a fan of %postname% Permalink structure in Wordpress - although this does create a completely flat architecture, so that ALL Pages AND Posts are found at www.domain.com/_________ I'm sure I've heard, read, or ingested somewhere that it makes more sense to use /blog/%postname% which then makes all Blog Posts reside at www.domain.com/blog/________ with the static Page content still being at www.domain.com/________ Any thoughts to why this would NOT be a good idea? To me this seems more logical.. and like I say I'm sure I've heard an authority say Google kind of prefers that it can differentiate Blog content from everything else. I've used this successfully on a few sites so far, and all seems to be good. (Moz although not Wordpress, uses this structure for it's blog). Thanks!
Intermediate & Advanced SEO | | GregDixson0 -
Any reason not to redirect entire directory from old site structure to new?
I'm helping on a site that has tons of content and recently moved from a 10 year old .ASP structure to WordPress. There are ~800 404s, with 99% of them in the same directory that is no longer used at all. The old URL structures offer no indication of what the old page contents was. So, there is basically no way to manually redirect page by page to the new site at this point.....is there any reason not to redirect that entire old directory to the new homepage? Matt Cutts seems to think its OK to point an entire old directory to a new homepage, but its not as good as the 1:1 redirects: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=93633 Any thoughts?
Intermediate & Advanced SEO | | wattssw0