Seo & Real Estate Site?
-
I am a Realtor. I am also a web developer. I want to make a site about real estate and web development. Primarily how I use my unique skills with web to sell homes.
A real estate website caps it's Page Rank very low. There are not a lot of good backlinks to get when compared to the web development industry. There are millions of blogs I participate in about web development/seo. There are a lot of blogs I participate in about real estate too; however, the real estate websites all have low page ranks. This is obviously because the seo/web development industries know how to build page rank, which makes it easier to accumulate it. It's difficult finding good outlets to get link power from in real estate.
How confused would google be? Is there an acceptable strategy to making this a reality?
Please point out all of the variables I am not seeing. Pros and Cons. I'm not an SEO pro. I would be going for the keyword Pensacola Real Estate. I would accumulate backlinks from the real estate industry and the web design industry.
Help
-
Don't know how much I can dumb down php lol.
Thanks Kane!
-
Also, I would add one comment: write all of your web dev-related content from the perspective of a realtor. That's the one thing that will make the content work with the rest of your site. If you start writing about advanced developer topics that are totally useless to a realtor reading the site, then that is typically going to be too far off topic.
-
Relevance is definitely important, and you'll want to be sure to get plenty of links from real estate related websites. But, you should take a broad view of what's relevant.
For example, if someone writes an article about "fun ways to keep your kids entertained during a day of house shopping" for a mommy blog, that's a relevant piece of content, on an otherwise unrelated website.
Say you write an article for YouMoz about "10 creative pieces of content that any realtor can use to earn links" - that too is a link from a relevant page on a site that is otherwise unrelated.
Don't worry too much about the relevance of the domain, especially if you can get the page-level relevance higher. Google is OK at understanding things on a domain level and a page level, but that doesn't mean that they'll discredit good links from sites that aren't in the exact same niche.
Also, don't forget about other forms of relevance. Local relevancy is a great one for your niche (ranging from neighborhood level to city level [Pensacola] to county level to state level [Florida]). Also, think vertically within your industry: house inspection, title insurance, mortgage brokers, and other homeowner-related sites all are relevant to your website in their own way.
-
Now I am excited. I've never combined my concepts. I operate a lot of domains that are not similar. I have always wanted to run a site about who/what I really am. An agent that focuses on the web :).
Can I get some more members opinions! Give me some advice on this please.
I could get a link from SEOMOZ now. LOL I never made a single backlink to my real estate sites because there was no relevance.
-
Yes, I understand. You're only going to get those links from web design sites if there is content on your site that is relevant to web design. So, you need to create that content on your site before you have anything to link to. Those pages won't rank for traditional real estate keywords, but the pages will pass link value to other pages on the site, and the domain overall.
The relevance won't be an issue - although you will have to build all of the normal realtor links as well as the web design-related links if you want to compete. However, the web design links will be a good way to exceed the competition.
Google will recognize on a domain level that the site overall is about both web design and real estate. They will also recognize on a page level that some pages are about a specific topic. You'll need to be conscious of what keywords you're targeting on each page.
-
Do you understand my objective? I want to back link to my site on sites about web design because they average a much higher Page Rank (I also spend MUCH more of my time on those sites). I want to RANK for Real Estate keywords.
I fear the relevance (web design) will not let me rank for Real Estate Keywords. I know I can get a high Page Rank, but will it help me rank for real estate because the PR is earned on web design...
I don't care about ranking for any web design keywords. I know how difficult that can be, lol. Forbid I mention ranking for... SEO keywords.
-
Google would not be confused - if you're building a site about web development for the real estate industry, they'll pick up on that very quickly. There's nothing wrong with that and frankly I think it's a good way to build yourself a niche.
If your question is regarding whether you'll be able to still target traditional keywords like "Pensacola Real Estate," I don't think that will be an issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can piracy sites linking to you hurt your SEO?
Hello, Our website sells software that we have developed, but there are piracy websites that offer a crack/keygen to our software and are linking to our site. From an SEO perspective, are those sites hurtful to us if their spam score is below 30 and their DA is not 1? We'd like to understand if there is any action we need to take from an SEO point or if our site's SEO is not affected by it. Thank you!
Link Building | | marynau0 -
Seo For Amazon!
I have been working on seo for amazon and was wondering if anyone in the community can share some tips with me around seo for amazon products?
Link Building | | DavidKonigsberg1 -
I have a real estate site. I want to beat Zillo and Trulia for local real estate searches. Any suggestions and also how do I get white hat backlinks( not just write great content stuff but good alternative ideas).
I need some tips on outranking giants in the real estate field for local search keywords. I need sources of back link sources (white hat) and some ideas to beat them in my backyard with my Real estate site. I have a great idx plugin and am ranking first page for address searches. I want to beat them for local long tail. Any ideas?
Link Building | | kpstreams0 -
Submitting Same Press Releases to Different Sites
Hi, Is it a good idea to submit the same press release to many different press release web sites? if yes, how many a day?I haven't try this yet since i always use paid press releases submission Like: Prweb.com and Prlog.org (Paid) But this time i want to try 50 top free PR websites. so i wandering if its good thing to do! Thank You!
Link Building | | KentR0 -
Where to put reciprocal links on my site?
I am starting a link bulding campaign and want to know where to put the reciprocal links on my site. Do i create a new specific Link Page? or do i place them on the pages that i want ranked higher? This is my first question on SEOMoz. Please be kind....:) Thanks
Link Building | | aidanlawlor1 -
One Website or Mini Sites?
Hello and thank you in advance for your responses. My wife and I have been running a small service business for over 5 years and we recently came upon an untapped niche in our industry we will like to explore. We have found some niche keyword specific domains and have been contemplating building a few specific minisites linking to our main site(blog) in order to reach a more targeted audience. It seems the more I research this concept the more confused I guess. My questions are the following: 1. Should we create a main blog, for example: "BestHotelConferences.com" and have some (about 10) independent optimized sites "HiltonConferences.com," "MarriottConferences.com," linking to our main blog or should we optimize these pages within our main blog? 2. If we choose to create this minisite buildout concept and these domains yield the following monthly search results which one should we pick? HiltonConference.com - 3900 HiltonConference**s.**com - 1700 HiltonHotelConference - 730 HiltonHotelConferences - 580 I have heard that the plurals already include the singular version however they will not be an exact match. Also if we add the word hotelwe will be targeting a broader audience since "hilton conference" will still be included in the domain name, but once again it will not be an exact match. Please help! Which domain name should we pick?
Link Building | | Laz1010 -
What are the best SEO agencies for link building?
I am not looking for a full service SEO agency. I just want link building. Not paid links, not link networks, not blog comments, not bookmarks...real, legit, decent links. Does anyone have any experience working with an SEO agency that helped them develop their link profile positively and at a reasonable price? I'm willing to pay for the service, I just want to work with someone who won't buy links or send a bunch of spam our way. If anyone has worked with such an agency, please let me know so I can contact them for more info. Thanks!
Link Building | | DanDeceuster0 -
Risks with sharing my original content with other sites
We write our own unique content to our blog a few times a week. The content is written by professionals (doctors and such) and carries a bit of authority. We periodically get requests from other websites who want to post our content on their blog. We also find that some people will just go ahead and use our exact content (often with a link attribution), without asking permission. Is there any risk of us not getting credit for being the original source of the content if others use it in its entirety?Are there other risks? And more importantly, what should we do to make sure we're getting the SEO credit we deserve? Some ideas which have been discussed that may or may not have credence: Only let others use the exact content well after we've been crawled, so we'll be seen as the first publisher Only let people cite the introductory paragraph, with a link allowing them to read more at our site (with good anchor text) Require people to summarize our story, with a link for the full story Any thoughts would be appreciated. Thanks!
Link Building | | OneMedical0