How to make a best SEO strategy
-
Hi I want to make a seo strategy for website.
what things I need
and how to make
is there any tool?
-
Thanks dear really great help ... I will back with some question again.
Thanks
-
I think Francisco covered these points very well.
You need to speak to management about the business objectives. Only then can you identify a suitable SEO strategy to help the company meet these objectives.
Are there specific money keywords they want you to focus on?
Does the site itself get large traffic but few conversions? Could CRO help to improve this?
I think you really need to ask management what it is they want you to focus on. Developing an SEO strategy is too broad of a request to expect from you.
They need to provide guidance so you can focus on specific areas. If you need any further help, we'll gladfully help you.
Best of luck,
Mark
-
Thanks both of you really appreciated.
But my employ want me to make SEO strategy for his website that is confusing me.
-
I agree with IrishMark, read that ebook. I recommend it all the time.
Also, make sure your online marketing strategy follows your businesses objective. Here's a real example. I sat down with the owner of a company (they are my client). I asked, "What are your business objectives? I have been marketing for your company for 6 months now and we can clearly see the positive impact."
He replied, "I want to be stable so that none of us have to go back to 2008-2010. It was a horrible time. Also, I want to retire within two years."
Mohammad, as you can tell I wasn't about to do a "let's rank higher" or "let's do more SEO" approach. This company has people who have mortgages and children. I take care of their online presence. **I made an online marketing strategy that fits their business objectives. **
I haven't done link building in over 6 months!!!!!!!!!!!!!!! AND this company keeps getting higher and higher rankings. I built a community. I did CRO. I focused on conversions in Adwords and Organic. I did all white hat (well almost all white hat) SEO.
You have to find out what the business objective of the company are.
-
Hi Mohammad,
I'm not sure what level your SEO knowledge is at but judging by your questions, I'd guess you're just starting out?
http://www.seomoz.org/beginners-guide-to-seo
Take a read through SEOmoz's guide above and you can begin to identify the key areas of your website which need to be addressed.
Typically, I would recommend starting with a full site audit for an already established website. Identify the on-page and off-page factors, prioritize them in terms of important and place a time scale next to them.
You don't need a tool to develop a strategy. You need to know the underlying factors affected your website.
Best of luck,
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Large site with content silo's - best practice for deep indexing silo content
Thanks in advance for any advice/links/discussion. This honestly might be a scenario where we need to do some A/B testing. We have a massive (5 Million) content silo that is the basis for our long tail search strategy. Organic search traffic hits our individual "product" pages and we've divided our silo with a parent category & then secondarily with a field (so we can cross link to other content silo's using the same parent/field categorizations). We don't anticipate, nor expect to have top level category pages receive organic traffic - most people are searching for the individual/specific product (long tail). We're not trying to rank or get traffic for searches of all products in "category X" and others are competing and spending a lot in that area (head). The intent/purpose of the site structure/taxonomy is to more easily enable bots/crawlers to get deeper into our content silos. We've built the page for humans, but included link structure/taxonomy to assist crawlers. So here's my question on best practices. How to handle categories with 1,000+ pages/pagination. With our most popular product categories, there might be 100,000's products in one category. My top level hub page for a category looks like www.mysite/categoryA and the page build is showing 50 products and then pagination from 1-1000+. Currently we're using rel=next for pagination and for pages like www.mysite/categoryA?page=6 we make it reference itself as canonical (not the first/top page www.mysite/categoryA). Our goal is deep crawl/indexation of our silo. I use ScreamingFrog and SEOMoz campaign crawl to sample (site takes a week+ to fully crawl) and with each of these tools it "looks" like crawlers have gotten a bit "bogged down" with large categories with tons of pagination. For example rather than crawl multiple categories or fields to get to multiple product pages, some bots will hit all 1,000 (rel=next) pages of a single category. I don't want to waste crawl budget going through 1,000 pages of a single category, versus discovering/crawling more categories. I can't seem to find a consensus as to how to approach the issue. I can't have a page that lists "all" - there's just too much, so we're going to need pagination. I'm not worried about category pagination pages cannibalizing traffic as I don't expect any (should I make pages 2-1,000) noindex and canonically reference the main/first page in the category?). Should I worry about crawlers going deep in pagination among 1 category versus getting to more top level categories? Thanks!
Moz Pro | | DrewProZ1 -
Duplicate content : what are best solutions
Hello i am a beginner in website, I got my first report the report saying that there are some duplicate content. I would like to know What can I do to solve that issue ?
Moz Pro | | Dieumerci0 -
How to do an SEO audit
Hi all, I am new to SEO at my company and I would like to complete a SEO audit. As a beginner, I am unsure as the depth to go in to this. A template for such an audit would be amazing! Can this be done without much technical help from the development team is the main question. They often seem stretched with current projects. I'd love to be able to show through the audit the state of our current SEO and then prioritize changes based on data. Some practical tips and suggestions on tools is greatly appreciated because through measuring the correct data, I will be able to put a case of which areas of our SEO needs work on. I really hope you can help me with this! Thanks,
Moz Pro | | Eric_S
Eric1 -
What are the restrictions/limitations to running SEO/Adwords in these countries?
What are the limitations or restrictions to running SEO/Adwords campaigns in countries such as China, South Korea, Japan, Brazil, Portugal, Spain, and Mexico?
Moz Pro | | ThomasCenterInc0 -
How best is it to use the on-page reports in seomoz?
how best is it to use the on-page reports in seomoz? Any help and techniques people use would be greatly appreciated thanks
Moz Pro | | Bristolweb0 -
Best Automated Report?
I would like to implement a reporting function to my website to offer a bit of value and information to potential clients. I am thinking along the lines of a simple input form to include a business name and url. The output would be a clean, branded (my business, url, phone) report that shows opportunities, lowest lying fruit, keywords most prominent, and any errors. I found this site - http://www.analyticsseo.com/ but, it seems pretty expensive. Does anyone have any suggestions on another suite that might work? Many thanks!
Moz Pro | | adell500 -
How best to gain Followed Linking Root Domains?
Hi All, Sorry if this question has been asked before. I've had a look through the Q&A sections and I couldn't really see anyone who'd asked the question as direct as this? Basically, I'm using the SEOMoz competitive domain analysis to compare some of our domains and our competitors domains and see where we're falling down. At the minute, we seem to be only scoring around '31', whereas our two closest competitors as 32 and 33 on the overall score. This still seems pretty low to me (maybe it's not) so I'm assuming we can make some good headway. At the minute, the analysis shows that we're beating our competitors hands down with the number of links to our site, these are all relatively good quality and they haven't just been spammed out there to gain links. We are however struggling to get followed linking root domains. As I understand it, these are basically just links from domains not on the same IP that are followed? Since I've seen this, I've looked through the open site explorer and gone through all of our competitors sites to get backlinks from URL's linking to them. I've had fairly good success with this but they only seem to have gone up by 1 - 2 links. Does this only get updated once a month? In addition to this, does anyone have any tips on how to build up followed linking domains? Kind Regards
Moz Pro | | LewisSellers
Lewis0 -
SEO PowerSuite - best kept SEO secret or just bullsh..?!?
I've come across a lot of SEO tools in the last 5-6 years. And there are many great tools out there! I don't believe in the one-tool-fits-all. Among the tools I make use of are Raven Tools and Searchmetrics (great audit and market analysis tool!), and the tools in here, of course. In my search for a better ranking report tool I came across Rank Tracker from SEO PowerSuite. That seems like a great tool in category with AWR; but I am not able tell so as I am not a power user. Well, here is where I am going: I then tested the rest of the PowerSuite and it seems as a great product. But searching for the tools in here, and nothing shows up. Silence. Also elsewhere in other serious places. Why is that? It is a collective secret, shhhh, don't tell 🙂. Or is it is just crap? I know they have a bad reputation in regard to prices and updates. What do you guys think?
Moz Pro | | Danni0