Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Special characters in URL
-
Hi There,
We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword.
For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword?
- example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold
- example.com/jewelry/12-ct-diamond-earrings-in-14k-gold
- example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold
- example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold
Thanks!
-
Jonaz just to add to what others said..
#1 would be the most logical answer.
/ (forward slash) indicates a new directory so you can't use that.
% is reserved for character encoding so you shouldn't use that.
_ (underscore) joins as one word
and 12ct would be wrong
-
doesn't seem to, no
-
Quick follow-up question: Does google treat the phrases "half" and "1/2" as the same?
-
You could totally replace common occurrences:
- 1/2 = half
- 1/4 = quarter
- 1/3 - third
- etc
Then just remove the less common ones entirely.
-
I personally would go with #1. Definitely not #4, you never want special characters in the URL. The reason I say number 1 is because it separates the 1 from the 2 in your 1/2. #2 could be confused for a 12ct diamond earring, WOW. #3 I typically avoid underscores in all URLs.
To sum up my choice is #1. Looks cleanest and when you optimize your page with the 1/2 ct wording, Google is smart enough to see that. Overall, it won't probably make a huge difference in the end.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate, submitted URL not selected as canonical
Hi all, A number of our pages have dropped out of search rankings. It seems they are being marked as "Duplicate, submitted URL not selected as canonical" However, the page Google is choosing as the canonical is totally different - different headings, titles, metadata, content on the page. We are completely mystified as to why this is happening. If anyone can shed any light, it would be hugely appreciated! Example URL is this one:
Technical SEO | | Eric_S
https://www.vouchedfor.co.uk/IFA-financial-advisor-mortgage/london Which Google seems to think is a duplicate of this: https://www.vouchedfor.co.uk/solicitor/london0 -
Landing Page URL Structure
We are finally setting up landing pages to support our PPC campaigns. There has been some debate internally about the URL structure. Originally we were planning on URL's like: domain.com /california /florida /ny I would prefer to have the URL's for each state inside a "state" folder like: domain.com /state /california /florida /ny I like having the folders and pages for each state under a parent folder to keep the root folder as clean as possible. Having a folder or file for each state in the root will be very messy. Before you scream URL rewriting :-). Our current site is still running under Classic ASP which doesn't support URL rewriting. We have tried to use HeliconTech's ISAPI rewrite module for IIS but had to remove it because of too many configuration issues. Next year when our coding to MVC is complete we will use URL rewriting. So the question for now: Is there any advantage or disadvantage to one URL structure over the other?
Technical SEO | | briankb0 -
Drupal URL Aliases vs 301 Redirects + Do URL Aliases create duplicates?
Hi all! I have just begun work on a Drupal site which heavily uses the URL Aliases feature. I fear that it is creating duplicate links. For example:: we have http://www.URL.com/index.php and http://www.URL.com/ In addition we are about to switch a lot of links and want to keep the search engine benefit. Am I right in thinking URL aliases change the URL, while leaving the old URL live and without creating search engine friendly redirects such as 301s? Thanks for any help! Christian
Technical SEO | | ChristianMKTG0 -
Urls with or without .html ending
Hello, Can anyone show me some authority info on wheher links are better with or without a .html ending? Thanks is advance
Technical SEO | | sesertin0 -
Singular vs plural in urls
In keyword research for an ecommerce site, I've found that widget, singular gets a lot more searches than widgets, plural AND is much less competitive. Is it better for SEO purposes to have the URLs (and matching title tags) in the catalog as /brass-widget.html, /steel-widget.html, etc., or /brass-widgets.html, etc.? I'm worried that a) searches for widgets will pass by the singular urls but not vice versa, and b) the singular form will strike visitors as bad grammar. Any advice?
Technical SEO | | AmericanOutlets0 -
Why google index my IP URL
hi guys, a question please. if site:112.65.247.14 , you can see google index our website IP address, this could duplicate with our darwinmarketing.com content pages. i am not quite sure why google index my IP pages while index domain pages, i understand this could because of backlink, internal link and etc, but i don't see obvious issues there, also i have submit request to google team to remove ip address index, but seems no luck. Please do you have any other suggestion on this? i was trying to do change of address setting in Google Webmaster Tools, but didn't allow as it said "Restricted to root level domains only", any ideas? Thank you! boson
Technical SEO | | DarwinChinaSEO0 -
If a redirecting URL has more value than the website should I move it?
Client has two website addresses: Website A is a redirect to Website B. It has one indexed page. But this is the URL being used in collateral. It has the majority of back links, and citations everywhere list Website A as the URL. Website B is where the actual website lives. Google recognizes and indexes the 80+ pages. This website has very few backlinks going to it. This setup does not seem good for SEO. Moreover, the analytics data is completely messed up because Website B shows that the biggest referral source is... you guessed it Website A. I'm thinking going forward, I should: Move all the content from Website B to Website A. Setup Website B to permanently 301 Redirect to Website A. Is that the best course of action?
Technical SEO | | flowsimple0