PPC : Do I have to create differents Adwords account for my 2 companies?
-
Hello Mozers,
I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding?
Thank you for yours answers guys,
Jonathan
-
Thank you so much for your help with this, I really appreciate it.
-
Yes it is easier to observe 2 distinct accounts, and connect them individually to each analytic profile.
-
If your using Google Analytics your have 2 profiles for each website.
If you put the websites campaign's under one Adwords account and connect it with Google Analytics (for data analysis) it will get messy, your have campaigns for both websites showing up in both website's analytics accounts.
-
Personally I wouldn’t. Keep things clean one account per website. I would however recommend MCC - http://www.google.co.uk/intl/en/adwords/myclientcenter/
Plus you could end up with two credit vouchers if you’re lucky http://www.google.co.uk/adwords/coupons/
-
Questions that I wonder:
- Won't My account be messy?
- Isn't it easier to observe the performances of 2 distinct accounts?
-
I don't think you need too.... I did notice for google merchants you need to have one account per url...
But for normal adwords I have had a lot of personal stuff in different fields all in the same account...
If there clients and you are using someone elses credit card... Might want them on different accounts
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Broad Match Quality Score
** This question is about QS of Broad Match and how it pertains to THE AUCTION ONLY. Not looking for opinions on campaign/ad group structure/strategies. For an Adwords account where all the ad groups are using modified broad match keywords I see that some keywords are assigned quality score. Obviously a broad match keyword can be triggered by a very wide variety of actual keyword searches. So I assume/guess that Adwords assigns a quality score for every single keyword entered that matches with that broad match and then makes the quality score for the broad match an average of the actual search term used quality score weighted by the volume of searches for that search term? Or am I wrong and the quality score for a broad match is the exact match quality score for that term (I doubt that since broad match the words can be in any order.) So for example, let's same I have this broad match score: +auto +insurance This is going to match with: auto insurance companies, auto insurance prices, luxury auto insurance, auto insurance brokers, and on and on and on. Let's say my landing page happens to have a lot of content about ratings for auto insurance brokers. If the CTR for that terms is high, when it's matching my modified broad match, does that mean Adwords assigns a higher quality score, internally, to the search term "auto insurance broker" so if that term is entered, for the purpose of the auction, Adwords doesn't use the quality score of the broad match but the quality score it has calculated for that specific search term -- I just can't see what it is because I don't have that term as an exact match term on my account. Or, does it use the broad match quality score no matter what search term is used that matched the broad match? I would be highly surprised if that was true. If this were true, then you would want to break out the important terms into their own exact match keywords. In many cases, the more efficient strategy for an account is to have fairly narrow modified broad match terms coupled with a very large negative keyword list. The question is mainly, is there any advantage from the perspective of competing in the auction to have the term be an exact match versus matching a modified broad match keyword? If QS is stored for the actual search term, then I would assume the answer is NO. I know it would provide more granular reporting and the ability to more fine tune landing pages etc etc etc but I'm just talking purely from the perspective of the auction.
Paid Search Marketing | | Searchout0 -
Setting a total monthly spend limit for the Adwords account
Hi, I manage a number of campaigns and even though I keep an eye on daily budget based on our monthly budget, I freak out thinking we would waste a lot more money accidentally. Is there a way how I can set a cap for the whole Adwords account so I will not go over, even if I leave daily campaign budgets on crazy amounts? Thanks. Regards, Katarina
Paid Search Marketing | | Katarina-Borovska0 -
Adword San Francisco Reach number
Hello, I have noticed in Adwords, when I select San Francisco or San Francisco county as a location for the campaign, it shows the reach as 7,220,000 Now I know that reach may be different from census data and depends largely on number of google signed-in users. But this number is waaay of. According to census there are only about 850,000 people in SF county, lets add as much that commute to SF for work, then we still have only 1,700,000 - not even close to 7,220,000 google is reporting. Also note that for the rest of the Bay Area counties the Adwords reach numbers match very closely census data. Any ideas?
Paid Search Marketing | | SirMax0 -
Adding Coremetrics Tags with Google Adwords
Hello, I would like to know if it's possible to add Coremetrics tracking tags in Google Adwords while the auto tagging functionnality is on. The point of doing this is to be able to track in both Analytics systems the performance of the PPC campaigns while still having Adwords to use Google Analytics conversion data. Thanks, Guillaume
Paid Search Marketing | | guiberube0 -
PPC landing page cannibalizing the Organic page's juice?
I have a PPC campaign pointing to a custom landing page.
Paid Search Marketing | | Rich_Coffman
I also have a different webpage for the same product that is optimized to rank organically (on the same site). Should I noindex the PPC landing page so it doesn't steal the thunder from my organic webpage? If so, does noindex damage the adwords quality score? Should I just give the PPC landing page a different Title tag that doesn't cannibalize my organic page and call it a day? Does a PPC landing page need a title tag for a better adwords quality score? Thanks!0 -
Is a $100 adwords credit appropriate here
Hello, A long time ago we set up an Adwords campaign for our company on my sister's personal Adwords account. My sister would like us to set up a new account under a business email for the new Adwords keyword research we want to do. Is using a $100 coupon appropriate for our new account? I honestly don't want to use it if it's against Google's policy. And is there anything else I need to keep in mind as far as fees or requirements in setting up a new account and/or using the coupon? Thanks!
Paid Search Marketing | | BobGW0 -
Starting Fresh with a New PPC Account
I've inherited an Adwords account with a few years' worth of history. The account has changed hands a lot though and there's a lot of clutter and confusing account architecture (confusing and redundant campaigns, thousands of inactive long-long-tail keywords for every match type, etc.). I have a new architecture/strategy in mind but I'm unsure if I should start a new account from scratch, pause 90% of things and start some new campaigns, or delete a bunch of stuff permanently and start some new campaigns. My fear with the pausing option is that I'll have to wade through a bunch of clutter in my daily management and reporting - I like to keep things clean. My fear with deleting is losing data - I'd like to be able to always look back at how things were. And my fear with the new account from scratch method is losing whatever account/campaign quality score or historical value the account has built over time and the logistics of having to stop the old account to create a new account. Can you even have 2 accounts with the same domain or would I have to delete the old account before launching the new? For all my past PPC accounts, I started them more or less from scratch so this is new to me. Any advice/insights would be most appreciated. Thanks! Jeff
Paid Search Marketing | | jeff.gibson0 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0