Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Google Impressions Drop Due to Expired SSL

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Impressions Drop Due to Expired SSL

    Technical SEO
    3
    3
    1091
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MeMediaSEO
      MeMediaSEO last edited by

      Recently I noticed a huge drop in our clients Google Impressions via GWMT from 900 impressions to 70 overnight on October 30, 2012 and has remained this way for the entire month of November 2012.

      The SSL Cert had expired in mid October due to the notification message for renewal going to the SPAM folder and being missed.

      Is it possible for an SSL expiry to be related to this massive drop in daily impressions which in-turn has also effected traffic?

      I also can't see any evidence of duplicate pages (ie. https and http) being indexed but to be honest I'm not the one doing the SEO therefore haven't been tracking this.

      Thanks for your help!

      Chris

      1 Reply Last reply Reply Quote 0
      • SanketPatel
        SanketPatel last edited by

        Hi Chris

        Can you please let me know your website here?

        Did you built links on Https or Http? Also your website ranking in SERP's are on Https or Http?

        Please answer me above que so that i can exactly say what are the possibilities for drop in impressions.

        1 Reply Last reply Reply Quote 0
        • Devanur-Rafi
          Devanur-Rafi last edited by

          Dear Chris, to the best of my knowledge and experience, an expired SSL certificate does not result in lowered impressions especially when you say that you checked the index for https URLs being indexed and did not find any. Have you looked at the Google Webmaster Tools account for the website if one exists? You might get good insight in to the issue at hand from there.

          Guys, if anyone of you have a different experience, please share it with us.

          Best regards,

          Devanur Rafi.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • summithomes

            Google serp pagination issue

            We are a local real estate company and have landing pages for different communities and cities around our area that display the most recent listings. For example: www.mysite.com/wa/tumwater is our landing page for the city of Tumwater homes for sale. Google has indexed most of our landing pages, but for whatever reason they are displaying either page 2, 3, 4 etc... instead of page 1.  Our Roy, WA landing page is another example. www.mysite.com/wa/roy has recently been showing up on page 1 of Google for "Roy WA homes for sale", but now we are much further down and www.mysite.com/wa/roy?start=80 (page 5) is the only page in the serps. (coincidentally we no longer have 5 pages worth of listings for this city, so this link now redirects to www.mysite.com/wa/roy.) We haven't made any major recent changes to the site. Any help would be much appreciated! *You can see what my site is in the attached image... I just don't want this post to show up when someone google's the actual name of the business 🙂 nTTrSMx.jpg C4mhfgh.jpg

            Technical SEO | | summithomes
            0
          • pok3rplay3r

            Crawl rate dropped to zero

            Hello, I recently moved my site in godaddy from cpanel to managed wordpress. I bought this transfer directly from GoDaddy customer service. in this process they accidentally changed my domain from www to non www. I changed it back after the migration, but as a result of this sites craw rate from search console fell to zero and has not risen at all since then. In addition to this website does not display any other errors, i can ask google manually fetch my pages and it works as before, only the crawl rates seems to be dropped permanently. GoDaddy customer service also claims that do not see any errors but I think, however, that in some way they caused this during the migration when the url changed since the timing match perfectly.  also when they accidentally removed the www, crawl rate of my sites  non www version got up but fell back to zero when I changed it back to www version. Now the crawl rate of both www and non www version is zero. How do I get it to rise again? Customer service also said that the problem may be related to ftp-data of search console?  But they were not able to help any more than .Would someone from here be able to help me with this in anyway please?

            Technical SEO | | pok3rplay3r
            0
          • ruggero

            Site indexed by Google, but (almost) never gets impressions

            Hi there, I have a question that I wasn't able to give it a reasonable answer yet, so I'm going to trust on all of you. Basically a site has all its pages indexed by Google (I verified with site:sitename.com) and it also has great and unique content. All on-page grades are A with absolutely no negative factors at all. However its pages do not get impressions almost at all. Of course I didn't expect it to be on page 1 since it has been launched on Dec, 1st, but it looks like Google is ignoring (or giving it bad scores) for some reason. Only things that can contribute to that could be: domain privacy on the domain, redirect from the www to the subdomain we use (we did this because it will be a multi-language site, so we'll assign to each country a subdomain), recency (it has been put online on Dec 1st and the domain is just a couple of months old). Or maybe because we blocked crawlers for a few days before the launch? Exactly a few days before Dec 1st. What do you think? What could be the reason for that? Thanks guys!

            Technical SEO | | ruggero
            0
          • SierraPCB

            Why google indexed pages are decreasing?

            Hi, my website had around 400 pages indexed  but from February, i noticed a huge decrease in indexed numbers and it is continually decreasing. can anyone help me to find out the reason. where i can get solution for that?  will it effect my web page ranking ?

            Technical SEO | | SierraPCB
            0
          • FedeEinhorn

            Google not pulling my favicon

            Several sites use Google favicon to load favicons instead of loading it from the Website itself. Our favicon is not being pulled from our site correctly, instead it shows the default "world" image. https://plus.google.com/_/favicon?domain=www.example.com Is the address to pull a favicon. When I post on G+ or see other sites that use that service to pull favicons ours isn't displaying, despite it shows up in Chrome, Firefox, IE, etc and we have the correct meta in all pages of our site. Any idea why is this happening? Or how to "ping" Google to update that?

            Technical SEO | | FedeEinhorn
            0
          • Scott-Thomas

            CDN Being Crawled and Indexed by Google

            I'm doing a SEO site audit, and I've discovered that the site uses a Content Delivery Network (CDN) that's being crawled and indexed by Google. There are two sub-domains from the CDN that are being crawled and indexed. A small number of organic search visitors have come through these two sub domains. So the CDN based content is out-ranking the root domain, in a small number of cases. It's a huge duplicate content issue (tens of thousands of URLs being crawled) - what's the best way to prevent the crawling and indexing of a CDN like this? Exclude via robots.txt? Additionally, the use of relative canonical tags (instead of absolute) appear to be contributing to this problem as well. As I understand it, these canonical tags are telling the SEs that each sub domain is the "home" of the content/URL. Thanks! Scott

            Technical SEO | | Scott-Thomas
            0
          • Gordian

            Does Google Bot accept Cookies

            I am working with a per page results refinement that stores a cookie on the users computer and then keeps that same per page as the user goes around the site. I was just wondering if that was true for Google bot or Bing bot as well. Will they keep the cookie or would they not be able to accept it. I just want to know as I dont want different urls created if they can keep the cookie. Thanks!

            Technical SEO | | Gordian
            0
          • nicole.healthline

            Does Google index XML files?

            Does Google or other search engines include XML files in their index? More specifically, I am wondering how Google knows the difference between an xml filetype and an RSS feed.

            Technical SEO | | nicole.healthline
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.