Using Google key word tool to reseach key words for a site
-
I have using Google’s key word tool to generate potential Keywords for our site. I have been focusing mainly on the information in “Local Monthly” searches (with the country being set to “New Zealand” as we are not looking to sell internationally. With regards to selecting the Key words for our site is it a matter of simply focusing on the ones that rank highest or are there other variables, in the key word tool I need to allow for. Note at this stage we are not looking to under take a PPC campaign. Thanks for you help
Pete
-
No problems
I tend to use Google's Keyword Tool to find keywords I'm interested in, and then I just use Market Samurai to check the competition.
But keep in mind that a lot of SEOmoz tools would probably do the same job a lot better - like their Keyword Difficulty Tool, Open Site Explorer etc. I just haven't had as much time to play around with those yet
I still like to use both however, because Market Samurai pulls their data from Majestic SEO, which is a larger index than Linkscape. So if you look at both you should get a pretty good picture of where you're at.
-
Thanks for your feedback Clancy. I will keep this in mind.
-
I agree with Clancy - my goal is to find words with significant traffic while identifying what can lead to the best conversion and least amount of bouce backs.
Ex: a word, "example" that has 1,000 local searches a month - if I can capture 10% of those searchers (100) vs. "specific example) which has 100 searches and 10% (10), I have more opportunity.
-
By "the ones that rank highest" I'm assuming you mean the ones with the most traffic?
Keyword research tends to be a bit more complicated than that - but not overly complicated. Basically you want to find a keyword that ticks 3 boxes.
1. It needs to bring in traffic - obviously.
2. It needs to be a relevant keyword that will bring targeted visitors to your site. For example, say you're selling balloons - you want to focus on keywords that will attract visitors wanting to actually buy balloons. It helps to look at a keyword and think, "If I'd just searched for that, what would my intentions be?"
3. It needs to look good from a cost/benefit standpoint - ie, is it a competitive term? is it easy to rank for? How much targeted traffic will I get for the amount of work involved? For this reason, the keywords that get the most traffic are sometimes not the best to go after, because ranking for them can literally take years of hard work in some cases - you have to learn to pick your battles.
I tend to use a combination of Google's Keyword Tool and a program called Market Samurai for keyword research, and I find that this gives me a very accurate and workable picture of what keywords to target and why.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use our brand when choosing keywords/making lists?
I have recently joined an accounting firm and am in charge of SEO as we revamp the website. As this is the first time I've done SEO for this type of site, my question is: Should the keywords I choose include our Brand (name of the company) in the keyword. For example, I'm not trying to rank #1 for "Careers" but I do want to rank #1 for " <ourbrand>Careers". So, should I include the brand when doing my research, making lists, etc.?</ourbrand> If the question doesn't make sense, please ask for clarification.
Keyword Research | | CKinsley0 -
Which keywords are sending traffic to my site?
I want to know Which keywords are sending traffic to my site? What type of strategies behind this ?
Keyword Research | | surabhi60 -
How do I use Google Keyword in onsite seo?
Hello to all, I wanted to ask if I am doing this correctly. So I own a Bernese mountain dog website I used the google keyword research tools to view keyword ideas. I listed my results below. So my questions are: 1 - Bernese Mountain Dog Puppies (the keyword) blow away the other keywords. So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage? Because it gets the most link juice? Like would you build the homepage around the best keyword instead of branding - like the company name etc? Or does it matter? Basically just as long as you use it for one page? 2 - When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases? Such as Bernese mountain dog puppies for sale is a part of Bernese mountain dog puppies for sale in Colorado. So if you use bernese mountain dog puppies for sale in Colorado, it will also hit the bernese mountain dog puppies for sale? ( without the In Colorado) What type of strategy would you use for this type of situation? 3- Lastly, and thank you for your time - I watched a video from a grey hat seo guy. He said to take a keyword or phrase like say Colorado home builders, create a page like example.com/Colorado-home-builders/ Then make you h1 tag - The Best Colorado Home Builders Add The Best Colorado home builders to your meta description and one more time in your h2 tag Then create a Bold, and italic The Best Colorado Home Builders in your unique content paragraphs. So my question is - is this grey hat and bad? Or the standard? I do not want to get hit for over optimizing. So just wanted to ask you opinion first. In the end, I truly thank you for taking the time to read my questions. I appreciate everyone's help and greatly appreciate your knowledge. So my results look like this | bernese mountain dog puppies | 590 | Low | $0.45 | 1% | |
Keyword Research | | Berner
| bernese mountain dog puppies for sale | 90 | High | $0.42 | 9% | |
| bernese mountain dogs | 90 | Low | $0.37 | 0% | |
| bernese mountain dog puppies for sale in colorado | 30 | Medium | $0.76 | 0% | |
| bernese mountain dog breeders in colorado | 20 | Medium | $0.32 | 0% | |
| bernese mountain dogs colorado | 40 | Low | $0.08 | 0% | |
| bernese mountain dog puppy breeders | 10 |0 -
In Need of Excel Formula to Manage Export from Adwords Keyword Tool
Hi All, I was wondering if anyone had an excel formula that they use to manage large amounts of data in spreadsheet exports from the Google Adwords Keyword Tool? Specifically, I am interested in something that establishes a solid corollary between a given keywords competition score and the amount of local/global monthly searches. Any suggested ideas or methods are very welcome. Thanks!
Keyword Research | | G2W0 -
SEO for ecommerce site. Where do I start?!
Hello! New pro member here that's very excited yet overwhelmed about working with a large e-commerce site for photo gear. I've already read the SEOMoz beginner's guide, but we have about 4k products online, and I've been researching and researching but am feeling more confused than ever on where to start. It seems that most SEO help articles I read are based around optimizing a couple of keywords for a site that provides a general service, but where do you begin when you have 4k products? I've been trying to start with the products that get the most traffic and least conversions. But even then it's overwhelming--which keywords do I choose? And with products like Polaroid film where we have several similar products--how do I know which keyword to use for each product page? This is a hugely broad question, but ANY advice on where to start would be so insanely appreciated. I'm a one-woman show completely new to this world. I can't wrap my head around optimizing certain product pages, and keyword research is even more baffling. Any articles you've found helpful? Or advice? I'm floundering!
Keyword Research | | amorby0 -
Using city location in keywords?
Hi all, new to SEO MOZ and SEO in general. I'm trying to do some keyword research to choose keywords and keyphrases for on page SEO as well as an Adwords campaign for a real estate agency that focuses on luxury high rise condos and homes in the Dallas area. My question is, when choosing keywords do you need to include your location in the key phrase? For instance luxury real estate or dallas luxury real estate? Any input would be appreciated! Thanks!
Keyword Research | | strategit0 -
Why is Adwords Keyword Tool showing zero search volume for popular keywords?
When I try to ascertain search volume for the the words "pills" "drugs" and "medicine" it is showing "-" for all types of search volume, including phrase, exact, and broad. Why is this?
Keyword Research | | nicole.healthline0