Best Format for URLs on large Ecommerce Site?
-
I saw this article, http://www.distilled.net/blog/seo/common-ecommerce-technical-seo-problems/, and noticed that Geoff mentioned that product URLs format should be in one of the following ways:
- Product Page: site.com/product-name
- Product Page: site.com/category/sub-category/product-name
However, for SEO, is there a preferred way?
I understand that the top one may be better to prevent duplicate page issues, but I would imagine that the bottom would be better for conversion (maybe the user backtracks to site.com/category/sub-category/ to see other products that he may be interested in).
Also, I'd imagine that the top URL would not be a great way to distribute link juice since everything would be attached to the root, right?
-
Just to elaborate on the size of the site, we sell about 150,000 products, and many of them can be accessed through multiple categories. Thanks for the responses!
-
Depends on the amount of products, but you say it's a "Big" e-commerce website, then I would suggest going for the 2nd one, more organized.
If you take a look at any ecommerce website, Ebay, Amazon, etc, none have short times.
I suggest going for the 2nd one if your shop is going to be larger.
-
Hi Kasy,
IMHO the second one is better for a large ecommerce site. The first one is fine for a smaller site. For SEO purposes , I think either way is fine, although shorter URLs are generally better (especially for your visitors). The only reason I recommend using the second choice for your situation is that it will make it much easier for you to manage content and any possible future 301 redirects in the event that you ever change platforms. Imagine if thousands and thousands of products are all visually in one directory. Yuck. Sorting that out during a replatform would be a real headache!
I'm interested to know what others have to say. That blog post at Distilled that you mentioned is one of my favorites. Good luck,
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review of our site
Hi Moz-Fans 🙂 I'm doing SEO for about a year now and have a new site to which I do not know where to improve any further. The main keyword is "Webdesign Freiburg" and the site is werkzeug - kasten . com Anyone want to have a look into and tell me what might bring us from page 2 to page 1 on google? Thanks a lot Marc
Intermediate & Advanced SEO | | RWW0 -
Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?
Hi All, I have a Rental site and I am bit confused with how best do my H Tags on my homepage I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content. However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer. I am attached a made up screenshot of what I propose for my homepage if someone could please give it a quick look , it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc. Many thanks Pete dJSFQwI
Intermediate & Advanced SEO | | PeteC120 -
New site causes massive drop off in ranking, old site restored how long to recover?
Hello, We launched and updated version of our site, mainly design changes and some functionality. 3 days after the launch we vanished from the rankings, previous page one results were now out of the top 100. We have identified some of the issues with the new site and chose to restore the old well ranking site. My question is how long might it take for the ranking to come back, if at all? The drop happened on the third day and the site was restored on the third day. We are now on day 6. Using GWT with have used fetch as Google and resubmitted the site map. Any help would be gladly received. Thanks James
Intermediate & Advanced SEO | | JamesBryant0 -
Ecommerce Link Juice and Canonical URLs
Hello all. I am optimising an E-Commerce site and I have a questions about Products in several categories & Canonical URL's. Using Magento Platform. site.com/category1/product1/ ( link from category is site.com/product1/ )
Intermediate & Advanced SEO | | s_EOgi_Bear
site.com/category2/product1/ ( link from category is site.com/product1/ )
site.com/category2/subcategory1/product1 ( link from category is the same , as is the canonical URL )
site.com/product1/ ( this is where other categories link to ) Canonical links for all the above is site.com/category2/subcategory1/product1 which takes care of duplicate content correctly. I just wonder if we would get more link juice if ALL the links from all categories went to site.com/category2/subcategory1/product1 ( instead of some going to site.com/product1/ ) Thanks in advance 🙂0 -
More Indexed Pages than URLs on site.
According to webmaster tools, the number of pages indexed by Google on my site doubled yesterday (gone from 150K to 450K). Usually I would be jumping for joy but now I have more indexed pages than actual pages on my site. I have checked for duplicate URLs pointing to the same product page but can't see any, pagination in category pages doesn't seem to be indexed nor does parameterisation in URLs from advanced filtration. Using the site: operator we get a different result on google.com (450K) to google.co.uk (150K). Anyone got any ideas?
Intermediate & Advanced SEO | | DavidLenehan0 -
First eCommerce site, any tips on how to increase rankings would be appreciated.
As I mentioned I'm working on a new eCommerce site and just want some hints and tip on how I can potentially get the most out of ranking it. http://fuchia.co.uk/ I've meta titled / tag most of the products with relevant keywords, we have a good social standing so far with growth on Twitter + facebook but conversions are currently low or only coming through the website's eBay store (that has no connection on the site)
Intermediate & Advanced SEO | | SEOAndy0 -
Changing a URL structure within a site
Im moving a page over from www.domain.com/page to www.domain/category/page currently www.domain.com/page is ranking in google. Would a 301 do the job? is there anything else needed to help keep SE positions?
Intermediate & Advanced SEO | | SEODinosaur0 -
Mobile Site - Same Content, Same subdomain, Different URL - Duplicate Content?
I'm trying to determine the best way to handle my mobile commerce site. I have a desktop version and a mobile version using a 3rd party product called CS-Cart. Let's say I have a product page. The URLs are... mobile:
Intermediate & Advanced SEO | | grayloon
store.domain.com/index.php?dispatch=categories.catalog#products.view&product_id=857 desktop:
store.domain.com/two-toned-tee.html I've been trying to get information regarding how to handle mobile sites with different URLs in regards to duplicate content. However, most of these results have the assumption that the different URL means m.domain.com rather than the same subdomain with a different address. I am leaning towards using a canonical URL, if possible, on the mobile store pages. I see quite a few suggesting to not do this, but again, I believe it's because they assume we are just talking about m.domain.com vs www.domain.com. Any additional thoughts on this would be great!0