How a press release can help with Google serp?
-
Hi,
After publishing a press release, if that press release is on top position on Google News for the keyword, how will it effect the SERP for that website?
-
_Press Release as a means to get back link if that what you are referring, I would say it is a bad idea. The idea of writing a press release is to share some news worthy article with your targeted audience. Ask yourself even if badly written and not so news worthy PR manages to secure top ranks in Google News, would that help your company impress your targeted readers? I do not think so. Rather it will leave a bad taste in the mouth so, the purpose of launching a press release will be lost. So, rather than focusing on the link coming from the press release website, you need to treat it as a powerful tool to reach out to your targeted audience and make them aware of the products or service you are going to launch. _
-
After publishing a press release, if that press release is on top position on Google News for the keyword, how will it effect the SERP for that website?
The question you ask does not have a definitive answer.
Just because a press release is published does not mean news agencies will pick up the story. Even if the story is picked up there are several factors involved:
-
how many websites publish the press release (versus magazines, newspapers, radio, tv, etc)
-
how many of the websites who reference the press release add value through commentary, additional research or other means versus simply publishing the same content verbatim
-
how popular are the websites publishing the press release?
-
where on the site is your story published? Front page? Linked to from the front page? Or buried?
Many press releases are done purely because the site owner or SEO believes it has value to gain the link. The main factor is the interest of the story. Is there a legitimate story which is worthy of news? Or is the press release simply being abused to provide manipulative links to the client's site?
Example: http://www.prweb.com/releases/European-Wax-Center-NJ/hair-removal-bikini-wax/prweb10213517.htm
A local business offers students a discount on bikini waxes. Is this really a news story? Or is the site owner simply paying PRweb to get links to their site? Does this press release offer value to readers? Would the site owner have issued the press release if the links were all "nofollow"? I would suggest the answer is no. If that is the type of press release you offer, then there likely will be no benefit at all to the press release
Businesses offer press releases daily. Prior to making a press release, you should have an idea of your intended audience.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google related searches
Hello, Are the related searches, the words that I should use when writing my content. For ex : when I type online spreadsheet in google, in the related searches it list online spreadsheet open source and spreasheet download. Does it means that when writing content I should included those terms in order to be relevant on the keyword online spreadsheet ? because they are considered closely related by google ?
Intermediate & Advanced SEO | | seoanalytics0 -
Using "nofollow" internally can help with crawl budget?
Hello everyone. I was reading this article on semrush.com, published the last year, and I'd like to know your thoughts about it: https://www.semrush.com/blog/does-google-crawl-relnofollow-at-all/ Is that really the case? I thought that Google crawls and "follows" nofollowed tagged links even though doesn't pass any PR to the destination link. If instead Google really doesn't crawl internal links tagged as "nofollow", can that really help with crawl budget?
Intermediate & Advanced SEO | | fablau0 -
Google Reviews
I have a couple of reviews from clients on Google that seem to have just disappeared. What gives?
Intermediate & Advanced SEO | | bronxpad0 -
I'm pulling my hair out trying to figure out why google stopped crawling.. any help is appreciated
This is going to be kind of long, simply because there is a background to the domain name that is not typical to anybody in the world really and I'm not sure if its possible that it was penalized or ranked lower because of that or not. Because of that I'm going to include it with the hopes that giving the full picture some nice soul in the world who has more knowledge in this than me see's something or knows something and can point me in the right direction. Our site has been around for a few years, at one point the domain was seized by homeland security ICE, and then they had to give it back in Dec. which sparked a lot of the SOPA PIPA stuff and we became the poster child so to speak. The site had previously been up since 2008, but due to that whole mess the site was down for 13 months on the dreaded seized server with a scary warning graphic and site title which caused quite obviously a bunch of 404 errors and who knows what else damage to anything we'd had before that as far as page rank and incoming links. we had a lot of incoming links from high quality sites. We were advised upon getting the domain back to pretty much scrap all the old content that was on the site prior and just start fresh.. which we did. Googlebot started crawling slowly, but then as we started getting back into the swing of things people started linking to us,some with high page rank, we were getting indexed quite frequently and ranking high on search results in our niche.. Then something happened on March 4th, we had arguably our best day with google traffic, we'd been linked back by places like Huff Post etc for content in our niche.. and the next day literally it was a freefall. Darn near nothing. I've attached a screen shot from webmaster tools so you can see how drastic it was. I went crazy, trying to figure out what was wrong, searching obsessively through webmaster tools looking for any indication of a problem, searched the site on google site:dajaz1.com and what comes up is page 2 page 3 page 45 page 46. It's also taken to indexing our category and tag pages and even our search pages. I've now set those all to noindex follow but when I look at where the googlebots are at on the site, they're on the categories, pages, author pages, and tags. Some of our links are still getting indexed, but doing a search just of our site name and we're ranking below many of the media sites that have written about our legal issues, when a month ago we were at least top result for our own name. I've racked my brain trying to figure out the issue. I've disabled plugins, I'm on fetch as google bot all the time making sure our stuff is at least coming out as 200 (we had 2 days where we were getting 403 errors due to a super-cache issue, but once fixed googlebot returned like it never left) I've literally watched 1000 videos, read 100 forums, added in SEO plugins, tried to optimize the site to the point I'm worried I'm over doing it.. and still they've barely begun to crawl. As you can see there is some activity in the last 2-3 days, but even submitting a new site map once I changed the theme out of desperation it's only indexed 16. I've looked for errors all through webmaster tools and I can't find anything to tell me why that happened, how to fix it, and how to get googlebot to like us again. I'm pulling my hair out here. The links we have incoming are high quality links like huffington post , spin, complex, etc. Those haven't slowed down at all, we do outgoing links to sites we trust and are high quality as well. I've got interns working on how they're writing titles and such, I've gone through and attempted to fix duplicate pages and titles.. I've been going through and re-writing meta description tags What am I missing? I'm pulling my hair out trying to figure out what the issue is. Eternally grateful for any help provided. jnzb6.png
Intermediate & Advanced SEO | | malady0 -
Google Places Alternatives
Hello, I have been looking into Google places alternatives. Any suggestions? On a related note. I am based in the UK and looking to add a UK business to Bing Local but having read this thread ( - http://www.bing.com/community/maps/f/12264/t/653672.aspx -) I don't think it's possible. Anyone had any luck or experience? Cheers dj
Intermediate & Advanced SEO | | JohnW-UK0 -
My site links have gone from a mega site links to several small links under my SERP results in Google. Any ideas why?
A site I have currently had the mega site links on the SERP results. Recently they have updated the mega links to the smaller 4 inline links under my SERP result. Any idea what happened or how do I correct this?
Intermediate & Advanced SEO | | POSSIBLE0 -
Google Places verification
What advice do you have for achieving verification for Google Places for a client? I have a client at the moment and I tried getting the call sent through and I'm not sure what happened but a couple of tries at this did not work. I've tried the post card way and I'm still waiting. Do I need to be more patient in Australia for this verification post card? Is there a way I can verify the info myself? note: I have set up a seperate email that there business email to handle a lot of the link building but this is different to there business email which Google uses.
Intermediate & Advanced SEO | | iSenseWebSolutions0