Transfer link juice from old to new site
-
Hi seomozzers,
The design team is building a new website for one of our clients. My role is to make sure all the link juice is kept.
My first question is, should I just make 301s or is there another technique to preserve all the link juice from the old to new site that I should be focusing on?
Second Question is that ok to transfer link juice using dev urls like www.dev2.example.com (new site) or 182.3456.2333? or should I wait the creation of real urls to do link juice transfer?
Thank you
-
What Justin said! And yes, 301's pass 95-99% of all link juice.
-
Hi Taysir
i would definitely not recommend transferring the link juice until you have the real urls set up, as this may detract from the links when they go live.
also you could use what is known as a canonical link to transfer this link juice.
you can find out more about using these links here, also helps with duplicate content on your site:-
http://www.seomoz.org/learn-seo/canonicalization
hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does my old brand name still show up on organic search but as my new brand name and domain?
Hello mozers! I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users. However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic. I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot. My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo". How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"? Can anyone help? AvGGYBc
Intermediate & Advanced SEO | | Virginia-Girtz3 -
How do I canonicalize an old HTML static site?
Hey All, I have an old static HTML site, and the crawl errors are showing "http://www.website.com" and http://website.com" as the two separate pages because there is no canonicalization. Can I fix that with a rel="canonical" tag? There is just a folder of HTML files to add the tag to, so if the www. version is the true version, can I just add to all the pages? Or is there a better way to do this??
Intermediate & Advanced SEO | | mbodine0 -
How to handle broken images on an old site post migration?
I am working with a client who migrated their site prior to starting their SEO work with us. In a crawl of broken backlinks, I found some old image files with links. Ideally, I would like to redirect to an appropriate image, but I have no way of knowing what the image was because the page it was on is now dead. Does anyone have a way to identify and handle broken image files from a site that has already been migrated?
Intermediate & Advanced SEO | | FPD_NYC0 -
Start a new site to get out of Google penalties?
Hey Moz, I have several questions in regards to whether I should a start a new second site to save my online presence after a series of Google penalties. The main questions being: Is this the best way to spend my time/resources? If I’m forced to jump my company over to the new site can Google see that and transfer the penalty? I plan on all new content (no link redirect, no dup content) so do I need to kill the original site? Are there any Pro’s/cons I am missing? Summary of my situation: Looking at analytics it appears I was hit with both Penguin 2.0 and 2.1, each cutting my traffic in half, despite a link remediation campaign in the summer of 2013. There was a manual penalty also imposed on the site in the fall of 2013, which was released in early 2014. With Penguin 3.0’s release at the end of 2014, the site saw a slight uptick in organic traffic, improving from essentially nothing to next to nothing. Most of the site’s issues revolved around cheap $5 links from India in the 2006-09 time frame. This link building was abandoned, and replaced with nothing but “letting them happen naturally” from 2010 through the 2013 penalties. Since 2013 we have done a small amount of quality articles on a monthly basis to promote the site, social media, and continuous link remediation. In addition the whole site has been redesigned, optimized for speed/mobile, secured, and completely rewritten. Given all of this, the site has really only recovered to page 2 and 3 of the SERPs for our key words. Even after a highly circulated piece appeared on an Authority site (97 DA) a few months ago there was zero movement. It appears we have an anvil tied around our leg until Penguin 4.0. With all of the above, and no sign of when the next penguin will be released, I ask, is it time to start investing in a new site? With no movement in 2.5 years, it’s impossible to know where my current site stands, so I don’t know what else I can do to improve it. I am considering slowly building a new site that is a high quality informational site. My thought process is it will take a year for a new site to gain any traction with Google. If by that time my main site has not recovered, I can jump to that new site, add a commercial component, and use it as a life boat for my company. If I have recovered, then I have a future asset. Thanks in advance!
Intermediate & Advanced SEO | | TheDude0 -
Possible problem with new site (GWT no queries/very low index vs. submitted)
Hi everyone, I recently launched a new website for a small business loan company in the Dallas area. The site has been live for roughly a month and a half. I submitted everything to GWT as usual, including my sitemap. I am not sure what's going on with the site, as there is no activity from GWT in the impressions or queries. The submit vs. index is 24/3 (and hasn't moved). Also the queries graph on the overview stops at 3/18/2015... On another note, when I go to Crawl > Sitemaps, it shows that there were pages indexed during the month of march and then on April 3 it drops from 17 to 2 and never increases. Google says there are no errors or issues found, but I feel like there's something wrong. When I do site:, my URLs do pop up which makes me believe there's just a problem with my GWT. With that being said, I'm not happy THINKING there's something wrong. I need to actually know what the problem is. The only thing I can think of that I have done is purchase SSL for the site, but when I search what pages are indexed using www. it shows all the HTTPS URLS, so that would tell me that the site is getting indexed without a problem? Does anyone have a clue as to what might be happening? I will attach some screen shots so that you can get a better idea... KQ2366i D5xBNZf mF7kkgW
Intermediate & Advanced SEO | | jameswesleyhunt0 -
Disabling a website - What to do with "link juice"?
Hi I built a website for a client a long time ago now and for a number of reasons I have decided to shut down the website. None payment being one of the reasons! My question to all you SEO guru's out there is, what should I do with 301 redirects. The site is an e-commerce based website and my personal website is simply advertising my services and portfolio. If I 301 redirect all the traffic from the customer website, will there be any issue with Google (or any search engine) seeing that my website is receiving traffic for search phrases such as "Coffee Mugs"? I.e. abolutely no relevance at all to my website content! My worry is my site could be penalised for a flurry of thousands of redirected links. Also, if I redirect everything to my site and the customer decides to pay the bill in due course, I will then remove the redirects - I guess this will have a massive impact on the rankings of the site? Thanks for reading and any advice.
Intermediate & Advanced SEO | | yousayjump0 -
Creating a new site for each department of your business. Thoughts?
What is everyone's thoughts on creating several websites for your business for each department. For example.. say you owned a car dealership. You create a different site for: New cars for sale Used cars for sale Service department -mechanical repairs Parts & accessories department Financing department Positives: Having separate sites for each department would probably make it easier to rank on the specific search terms. Since a whole site on one topic Ie. Used cars would rank over just a page with the same information on a dealership website. Negatives: You would have to maintain 5 sites Link building Social Media Analytics ETC. Since they are all new domains & sites it will take longer for each site to rank. Google will see them as small lower authority sites since they are only a few pages & not larger sites. What is everyone's thoughts on this? Would you create several small sites? Or would you continue working on one big main authority site & continue link earning to the specific department pages, blogging on the topics etc. Thanks for any help & opinions!
Intermediate & Advanced SEO | | DCochrane0 -
Big Site Wide Link
Hi Guys, I've noticed that Google is starting to de-value site-wide links... Our previous SEO agency sourced us a site wide link on a big website and at the moment within Google Webmaster Tools its showing 749,726 links from this 1 source. Do you think this is too many? Could this be being flagged by Google? Here is the site: http://tinyurl.com/7bttw3b Cheers, Scott
Intermediate & Advanced SEO | | ScottBaxterWW0