Opengraph or Schema.org - What is your preference?
-
Just wondering whether Mozzer's have a preference when marking up rich snippets.
I have just added Opengraph as per a Whiteboard Friday presentation suggesting that Google will use the meta data as well as schema, mainly for purposes of socially sharing the website details, and I have also used Schema for marking up an address, telephone number, and email.
Is this the right way to do things?
What are your thoughts?
-
May as well kick-start the responses! I'm a Schema fan, it's easy to implement and gives Google and other search engines the information they need.
I don't think you need to be too concerned about one over the other so long as your microformat is, in an of itself, correctly implemented. An advantage of using Schema is that you can use Google Webmaster Tool to check your rich snippet so you have confidence to know it's done right.
But I'm just one opinion
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical.
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical. https://studyplaces.com/about-us/ The pages affected by this include: https://studyplaces.com/50-best-college-party-songs-of-all-time-and-why-we-love-them/ https://studyplaces.com/15-best-minors-for-business-majors/ As you can see the content on these pages is totally unrelated to the content on the about-us page. Any ideas why this is happening and how to resolve.
Technical SEO | | pnoddy0 -
URL Inspector, Rich Results Tool, GSC unable to detect Logo inside Embedded schema
I work on a news site and we updated our Schema set up last week. Since then, valid Logo items are dropping like flies in Search Console. Both URL inspector & Rich Results test cannot seem to be able to detect Logo on articles. Is this a bug or can Googlebot really not see schema nested within other schema?Previously, we had both Organization and Article schema, separately, on all article pages (with Organization repeated inside publisher attribute). We removed the separate Organization, and now just have Article with Organization inside the publisher attribute. Code is valid in Structured Data testing tool but URL inspection etc. cannot detect it. Example: https://bit.ly/2TY9Bct Here is this page in URL inspector: By comparison, we also have Organization schema (un-nested) on our homepage. Interestingly enough, the tools can detect that no problem. That's leading me to believe that either nested schema is unreadable by Googlebot OR that this is not an accurate representation of Googlebot and it's only unreadable by the testing tools. Here is the homepage in URL inspector: In pseudo-code, our OLD schema looked like this: The NEW schema set up has the same Article schema set up, but the separate script for Organization has been removed. We made the change to embed our schema for a couple reasons: first, because Google's best practices say that if multiple schemas are used, Google will choose the best one so it's better to just have one script; second, Google's codelabs tutorial for schema uses a nested structure to indicate hierarchy of relevancy to the page. My question is, does nesting schemas like this make it impossible for Googlebot to detect a schema type that's 2 or more levels deep? Or is this just a bug with the testing tools?
Technical SEO | | ValnetInc0 -
Does Squarespace still have issues with adding Schema through Tag Manager?
I see in a forum posting from 2016 that Squarespace had issues with adding custom code via body tags, and am trying to troubleshoot some schema I've added via GTM using JSON-LD and Yoast's converter tool to a Squarespace website. Is the general consensus to still add JSON-LD script directly into the head? And if so, where?
Technical SEO | | ogiovetti1 -
How to optimize Wordpress.org hosted blogs
I've got a blog I'm working on that isn't self-hosted. I've attached a screenshot of the message I get if I try to install any plugins. I really want to block archive, author, tag, category, etc pages but I can't seem to find a way since there's no server for me to block via robots.txt or .htaccess and I can't actually install these plugins which would give me the ability to do it. Any suggestions? vQfnt
Technical SEO | | ShawnW0 -
Schema.org for restaurant menus
Hi i have looking into ways that i can apply shema.org formatting to a website that has a collection of restaurant menus. I found related schema.org formats (eg recipes, reviews, products etc) though can not seem to find a format set out for menu items. I am considering using the product format (http://schema.org/Product) for each menu item on a restaurant menu though not sure if this would add much value or not. I was hoping Google when then know more about the data collected on the website and be able to show it more accurately to the end user when they are searching for this data (restaurant menu), with rich snippets in serp results. Thanks in advance for your feedback.
Technical SEO | | blackrails0 -
Schema.org for category pages
Hi, A long time ago I've added schema.org product syntax to my product detail pages. until today there is no evidence for any rich snippet on my serps. needless to say that testing tool is working ok with reviews ratings prices etc... Will adding rich snippet syntax to category pages(product lists) be any better? Thanks, Asaf
Technical SEO | | AsafY0 -
Schema Markup and Google's Rich Snippet Tool
Has anyone ever used the snippet tool and gotten the following error "could not fetch website"? When using the tool and placing an url that does not have markup present it will show that as the error. Or if part of markup is wrong, it will diagnose it accordingly. Did a search online and found limited info...one of which someone had this error but when other users tested it, they were not getting the same error.
Technical SEO | | andrewv0 -
Semantic Web and Schema
Is anyone from SEOmoz planning on writing anything about the Semantic Web and Schema and how they see it impacting SEO?
Technical SEO | | EricVallee340