Title Tags & Url Structure
-
So I'm working on a website for a client in the Tourism Industry. We've got a comprehensive list of museums & other attractions in a number of cities that have to go online. And we have to come up with the correct url structure, title tags and obviously content.
My current line of thought was to work the urls in the following way.
http://domain.com/type-of-attraction/city/name-of-attraction/
This is mainly because we think that the type of attraction is far more important then the city (SEO wise) as the country as a whole receives more searches, however we require a city in the url to make it unique because some attractions across cities happen to share names and we don't want to have the names of attractions littered with city names.
However for title-tags I wanted to go the other way around, again due to the attraction type being more important then the city.
Name of Attraction - Type of Attraction - City - Brand Name
or Name of Attraction - Type of Attraction in City - Brand Name
I am quite confident in working it this way; however I would appreciate if I receive some feedback on this structure, you think its good or you would make any suggestions / alterations.
One last thing, There's the possibility of having many urls ending up with the same city names (For each type of attraction) I would think that just providing a list of links & duplicate text is not enough; would you suggest a canonical pointing to a link containing just information on the city? and using the other pages for user-navigation only? or should i set variables in the text which are replaced by the types of attraction so that the text looks different for each one?
-
Hi Chris, I've already done my fair bit of keyword research, over here zip codes are not used so much because the country I'm working with is fairly small, (Island State). Thus most searches I presume are directly on the name of the country itself, rather then the cities however due to 'duplicate' names of certain attractions accross the country I think it is best to include the name of city/village.
Whilst these might bring some 'SEO' value I do not expect it to be that much when paired with the names of attractions, as major cities only recieve a few thousand searches a month just on the city-name. In which case a city-based page should hopefully work the SEO. What I'd like to do is ensure that for the readers both the title nad url make sense
-
I would do some KW research regarding this. Compile a huge list of keywords that pertain to your specific business, then see how people are searching. Are they using city+type of attraction, or are they searching by zip code if they are U.S. these things help not find better keywords, but should inform you site architecture to the point where you are better able to meet a searchers need.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International URL Structures
Hi everyone! I've read a bunch of articles on the topic, but I can't seem to be able to figure out a solution that works for the specific case. We are creating a site for a service agency, this agency has offices around the world - the site has a global version (in English/French & Spanish) and some country specific versions. Here is where it gets tricky: in some countries, each office has a different version of the site and since we have Canada for example we have a French and an English version of the site. For cost and maintenance reason, we want to have a single domain : www.example.com We want to be able to indicate via Search Console that each subdomain is attached to a different country, but how should we go about it. I've seen some examples with subfolders like this: Global FR : www.example.com/fr-GL Canada FR: www.example.com/fr-ca France: www.example.com/fr-fr Does this work? It seems to make more sense to use : **Subdirectories with gTLDs, **but I'm not sure how that would work to indicate the difference between my French Global version vs. France site. Global FR : www.example.com/fr France : www.example.com/fr/fr Am I going about this the right way, I feel the more I dig into the issue, the less it seems there is a good solution available to indicate to Google which version of my site is geo-targeted to each country. Thanks in advance!
Technical SEO | | sarahcoutu150 -
Is it bad to update product titles and URLs if they are only slightly modified
I am doing some house cleaning on the site and made some minor updates to product titles and a rule was written in and it auto updated the URL to what the product title was with a redirect put in place from the old URL. If this a bad thing and should i leave the URL alone and just update the product title? Then for the ones i did change the Product title and the URL was updated is this a bad thing and should i have just left the URL alone? These are all high ranking popular products so dont want to mess with any rankings going into busy season?
Technical SEO | | isle_surf0 -
URL structure
Hello Guys, Quick Question regarding URL strucutre One of our client is an hotel chain, thye have a group site www.example.com and each property is located in a subfolder: www.example.com/example-boston.html , www.example.com/example-ny.html etc. My quesion is : where is better to place the language extension at a subfolder level?
Technical SEO | | travelclickseo
Should i go for www.example.com/en/example-ny.html or it is preferable to specify the language after the property name www.example.com/example-ny/en/accommodation.html? Thanks and Regards, Alessio0 -
Bars Verus Hyphens in Title Tags
It has been quite a while since I have seen an article really talk about this and I am wondering if this even matters anymore? I prefer the look of a - rather than a | but just wondering if this is still a thing... If you know of a recent article going into findings on this supporting one or the other it would be appreciated. Thanks!
Technical SEO | | DRSearchEngOpt0 -
Multilingual Structure
Hello fellow SEO fans, I've got a setup that I'm interested in some opinions on. I have a website which has the following setup: www.site.com (english version of the site) www.site.com/nl (dutch version of the site) Now, my experience tells me the dutch version would be written in dutch (not using Google Translate) and the meta data et al should also be in dutch. But my question is: If somebody in, say, Netherlands perform a search in english for a specific keyword, we would want the www.site.com page to appear in the SERPs, not the www.site.com/nl page, because the person has searched in english. However, because there's a www.site.com/nl page, purely the /nl page will be optimized and linked to in order to rank it higher in the SERPs for dutch searches and not english searches? But if that's the case, then the person in the Netherlands searching for the english version of the keyword, probably won't see www.site.com in the ranks because of targeting and keyword distribution? Bit of a tricky situation that I've been pondering over and can't quite put the nail on the head. Any assistance would be appreciated.
Technical SEO | | ChristopherM0 -
How do I use only one URL
my site can be reach by both www.site.com and site.com. How do I make it only use www?
Technical SEO | | Weblion0 -
Duplicate pages, overly dynamic URL’s and long URL’s in Magento
Hi there, I’ve just completed the first crawl of my Magento site and SEOMOZ has picked up 1,000’s of duplicate pages, overly dynamic URL’s and long URL’s due to the sort function which appends URL’s with variables when sorting products (e.g. www.example.com?dir=asc&order=duration). I’m not particularly concerned that this will affect our rankings as Google has stated that they are familiar with the structure of popular CMS’s and Magento is pretty popular. However it completely dominates my crawl diagnostics so I can’t see if there are any real underlying issues. Does anyone know a way of preventing this? Cheers,
Technical SEO | | WendyWuTours
Al.1 -
Google not using <title>for SERP?</title>
Today I noticed that Google is not using my title tag for one of my pages. Search for "covered call search" Look at organic result 6: Search - Covered Calls Covered call screener filters 150000 options instantly to find the best high yield covered calls that meet your custom criteria. Free newsletter.<cite>https://www.borntosell.com/search</cite> - CachedNow, if you click through to that page you see the meta title tag is:Covered Call ScreenerEven the cached version shows the title tag as Covered Call ScreenerI am not logged in, so I don't believe personalization has anything to do with it.Have others seen this before?It is possible that "search - covered calls" was the title tag 9 months ago (before I understood SEO); I honestly don't remember. I cleaned all my titles up at least 6 months ago.Can I force Google to re-index the page? Its content has changed a few times in the last few months, and Google crawls my site frequently according to webmaster tools.
Technical SEO | | scanlin0