Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Subdomain for every us state?
-
Hi,
one of our clients has an idea of making subdomains from his main website to sell his online advertisements in all states in USA.
f.e:
He wants to have a subdomain for every state and there to be information related only or mainly to this state?
I am not sure about is this a good idea? What is your opinion about it?
-
If the domain is has an extremely high authority (80+), I would consider it due to potential to dominate the SERPs by getting the www.web version and state.web version both to rank high.
Thanks, the domains authority is 43, it is not so high.
_Yes, stick with folders. It's much simpler and much better organization (states correct as Atlanta a city). _
Yes, it is true, thank you!
Next, I second everyone else, subfolders are much more organized, subfolders look better, and subdomains are an old SEO strategy (a little spammy, especially for a new domain)
It is an old domain (registered 1994). What guys you mean by better structured? Sorry if it is a simple question, I just want to be sure if it is what I think.
Also if a web site is in subdomain, does the main domain still pass some authority to the subdomain or not much?
-
I would stick with folders for two main reasons:
- First, yourdomain.com is part of your online brand. If every state's URL is statename.yourdomain.com, I think this takes away from your brand because the first thing people see when they look at the URL bar or in search results is a state name and not your URL
- Next, I second everyone else, subfolders are much more organized, subfolders look better, and subdomains are an old SEO strategy (a little spammy, especially for a new domain)
-
Yes, stick with folders. It's much simpler and much better organization (states correct as Atlanta a city).
-
subfolders are better than subdomains, it's all under one site instead of 59 (according to obama) individual subdomains.
that was an old school strategy when Google really gave push to having the keywords in the domain name and spammers took advantage of it to rank better by creating subdomains for each keyword phrase
-
I would advise against it.
I would stick them all in subfolders of the www version of the site. www.web.com/texas
If the domain is has an extremely high authority (80+), I would consider it due to potential to dominate the SERPs by getting the www.web version and state.web version both to rank high.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Amazon crawling my website? Is this hurting us?
Hi mozzers, I discovered that Amazon is crawling our site and exploring thousands of profile pages. In a single day it crawled 75k profile pages. Is this related to AWS? Is this something we should worry about or not? If so what could be a solution to counter this? Could this affect our Google Analytics organic traffic?
Intermediate & Advanced SEO | | Ty19860 -
Can subdomains hurt your primary domain's SEO?
Our primary website https://domain.com has a subdomain https://subDomain.domain.com and on that subdomain we have a jive-hosted community, with a few links to and fro. In GA they are set up as different properties but there are many SEO issues in the jive-hosted site, in which many different people can create content, delete content, comment, etc. There are issues related to how jive structures content, broken links, etc. My question is this: Aside from the SEO issues with the subdomain, can the performance of that subdomain negatively impact the SEO performance and rank of the primary domain? I've heard and read conflicting reports about this and it would be nice to hear from the MOZ community about options to resolve such issues if they exist. Thanks.
Intermediate & Advanced SEO | | BHeffernan1 -
Why does Moz recommend subdomains for language-specific websites?
In Moz's domain recommendations, they recommend subdirectories instead of subdomains (which agrees with my experience), but make an exception for language-specific websites: Since search engines keep different metrics for domains than they do subdomains, it is recommended that webmasters place link-worthy content like blogs in subfolders rather than subdomains. (i.e. www.example.com/blog/ rather than blog.example.com) The notable exceptions to this are language-specific websites. (i.e., en.example.com for the English version of the website). Why are language-specific websites excepted from this advice? Why are subdomains preferable for language-specific websites? Google's advice says subdirectories are fine for language-specific websites, and GSC allows geographic settings at the subdirectory level (which may or may not even be needed, since language-specific sites may not be geographic-specific), so I'm unsure why Moz would suggest using subdirectories in this case.
Intermediate & Advanced SEO | | AdamThompson0 -
Using a US CDN (Cloudflare) for a UK Site. Should I use a UK Based CDN as it says my server is based in USA
Hi All, We are a UK Company with Uk customers only and use CloudFlare CND. Our Site is hosted by a UK company with servers here but from looking online and checking where my site is hosted etc etc , some sites are telling me the name of our UK Hosted company and other sites are telling me my site is hosted in San Fran (USA) , where I presume the Cloudflare is based. I know Cloudflare has a couple of servers in the UK it uses but given all my customers are UK based ,I don't want this is affect rankings etc , as I thought it was a ranking benefit to be hosted in the country you are based. Is there any issue with this and should I change or is google clever enough to know so i shouldn't worry. thanks Pet
Intermediate & Advanced SEO | | PeteC120 -
Do low quality subdomains affect the ranking performance/quality of a root domain?
Hi, Late last year the company I work for launched two new websites that, at the time, we believed were completely separate from our main website. The two new websites were set up externally and were not well-planned from an SEO perspective (LOTS of duplicate content) - hence, they have struggled to rank on Google. Since the launch of the new websites we have also noticed that our main website (that previously ranked very well) has suffered a decline in visitation and search engine rank. We initially attributed this to a number of factors, including the state of the market, and ramped up our SEO efforts (seeing minor improvement). We have since realised that these two new websites have been set up as subdomains of our main website, with MOZ displaying the same domain authority and root domain backlink profile. My question is, do poor quality subdomains affect the ranking performance of a root domain? I have not yet managed to find a definitive answer. Please let me know if more information is required - I am quite new to the whole SEO concept. Thanks! Amy
Intermediate & Advanced SEO | | paulissai0 -
If a website Uses <select>to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
If a website Uses <select> to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
Intermediate & Advanced SEO | | Zanox0 -
Archiving a festival website - subdomain or directory?
Hi guys I look after a festival website whose program changes year in and year out. There are a handful of mainstay events in the festival which remain each year, but there are a bunch of other events which change each year around the mainstay programming.This often results in us redoing the website each year (a frustrating experience indeed!) We don't archive our past festivals online, but I'd like to start doing so for a number of reasons 1. These past festivals have historical value - they happened, and they contribute to telling the story of the festival over the years. They can also be used as useful windows into the upcoming festival. 2. The old events (while no longer running) often get many social shares, high quality links and in some instances still drive traffic. We try out best to 301 redirect these high value pages to the new festival website, but it's not always possible to find a similar alternative (so these redirects often go to the homepage) Anyway, I've noticed some festivals archive their content into a subdirectory - i.e. www.event.com/2012 However, I'm thinking it would actually be easier for my team to archive via a subdomain like 2012.event.com - and always use the www.event.com URL for the current year's event. I'm thinking universally redirecting the content would be easier, as would cloning the site / database etc. My question is - is one approach (i.e. directory vs. subdomain) better than the other? Do I need to be mindful of using a subdomain for archival purposes? Hope this all makes sense. Many thanks!
Intermediate & Advanced SEO | | cos20300 -
Duplicate content on subdomains.
Hi Mozer's, I have a site www.xyz.com and also geo targeted sub domains www.uk.xyz.com, www.india.xyz.com and so on. All the sub domains have the content which is same as the content on the main domain that is www.xyz.com. So, I want to know how can i avoid content duplication. Many Thanks!
Intermediate & Advanced SEO | | HiteshBharucha0