Can I 301 Re-Direct within the same site?

[Prime85]

I have a magento site and would like to do a 301 redirect from page A  to page B.

Page B was created after Page A but contains the same products.

I want page A to be replaced in the search engines with page B while carrying the link juice from page A.

Is this possible?  Am I better off just blocking page A through the robots .txt file?

Thanks

[MikeRoberts]

Same products, same copy, etc,?

If you want Page A to no longer exist and Page B to replace it in the SERPs then use the 301 to send people to Page B and pass link equity/seo juice.

If you want Page A to continue existing but you want Page B to potentially replace it in SERPs, use rel="canonical" so that Page A may still be found and visited but pass equity to Page B which will/should eventually replace Page A in the SERPs for the terms where Google feels your canonical suggestion is completely relevant.

[irvingw]

yes u can totally do that. page b would take page a's place in the serps if you 301 it

[Jinx14678]

redirect 301 /page-a http://www.example.com/page-b

would be the .htaccess syntax for this, but canonical could also be used if both pages serve a user experience purpose

http://www.seomoz.org/learn-seo/redirection