Social Signals and SEO
-
What is more beneficial in regards to SEO and Social Signals. A like button that "Likes" your web site or your associated Facebook page?
-
I'm actually not entirely sure how much access Google has to this kind of information. Over the last few years my opinion is there's been ongoing debate about exactly what Google can see in terms of Facebook data but it's clear that Facebook (social) signals do seem to have a correlation to rankings.
Just to clarify, people can't "like" a website (well, they can like the home page, but that's just the home PAGE, not the web SITE), so you have can have a "like" button on every page of your website.
You can also encourage people to like your facebook page.
And as a side, "like" and "recommend" are the same thing. "Share" takes a little more effort from the user and I don't think many people use "share" any more, not too sure.
But why not have both buttons? - a like button on all key pages of your website and also encourage people to like your facebook page.
Someone liking your web page means it'll appear in their news feed, their friends will see it, and then that's it. Liking a facebook page means you have that person seeing all activity on your facebook page.
I know you're asking about SEO / Google / Social Signals but I thought it was worth clarifying the above as I'm sure while you want better rankings, you also want more traffic to both your site and your facebook page.
You can associate your website with your facebook page and using Open Graph, post updates to that page and they'll appear on the feeds of anyone who has liked your facebook page.
As for which is better? I'd like to see if someone actually has an answer to that. I haven't been able to find specific information on exactly what Google sees, what it indexes, and what social signals it takes into account.
Adam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yoast Social Accounts URL Section
Hi When you click: Social within Yoast plugin it defaults to 'Account' tab and displays a list of fields to enter your social media account urls. Sentence above list says: "To inform Google about your social profiles, we need to know their URLs. For each, pick the main account associated with this site and please enter them below" What does that mean exactly and does it effect links on the site etc or literally is just Yoast telling G ? Also if you have sub sites for different language versions (WP on Multi User setup), which in turn have their own language specific social media account versions , should you enter those urls in the sub site language version own Yoast plugin fields OR , as per "...pick the main account associated with this site and please enter them below" use the primary social account and not the language specific social account or just leave them blank ? Many Thanks Dan
Social Media | | Dan-Lawrence1 -
How do search engines understand what social pages are official pages of my brand? If my Facebook page name is not my brand name (even though there are links from website to page and vice-versa) will that confuse search engines?
My question is about social shares, and how search engines understand what profiles are linked to what businesses?
Social Media | | PlanetDISH0 -
Social Media Presence For Medical Equipment Providers
Selling medical equipment to everyone from hospitals, nursing homes, & dealers to selling medical equipment to every individual that doesn't have insurance (at great prices) is what we do. I've had success with some social media but I want to know where you think the biggest social media value is at specifically for a company & website like ours. (www.Ocelco.com). Thanks!
Social Media | | Mike.Bean0 -
Social channels, tools sites for promoting a blog or article
Hello, I would like to promote blogs, articles etc. Can you give me some tips, advice on how to promote these? I guess everyone starts with Facebook, Twitter and LinkedIn. After that, Reddit, StumbleUpon. Any other good ways (penguin proof) to promote a blog, article etc? Any tools you use: SocialOomph or something similar? Thanks! 🙂
Social Media | | ThomasH0 -
What is the top 3 things I can do with Social to help SEO, starting today!
Need some help focusing social hours to impcat brand, but also make a SEO impact.
Social Media | | jdcline0 -
Should each domain have it's own social media ?
Hi, were in the process of creating multiple domains and sites for each country we plan to operate in, should each site site have it's own set of Facebook, twitter you tube accounts etc? I realise this will create more work in administrating each site and corresponding set of social media accounts, but does it have benefits ? As we'll need to do it anyway in different languages, does separating the English languages accounts make any difference carry any benefits? Thanks,
Social Media | | opoczno0 -
What's a good social media content creation brief template?
I'm trying to put together a brief template for our copywriters to use when requesting the creation of a piece of content. These are the points I have thought of so far are: Subject / Topic Content Objective Desired User Outcome / Call to action Sources, References Tone of voice Related product information Target SEO keywords Can you think of anything else to add? Do you know good resources (articles, blog post) tackling the subject of a content creation brief? Thanks in advance.
Social Media | | Amiee0 -
Do forums still have any SEO value?
Hi All! I want to know what people think about having forums on their sites. Do you still find value on these, or are they mostly a waste of resources? Would it be better to use facebook's registration plugin or something along those lines? Any other thoughts or suggestions on this topic would be greatly appreciated. Thanks, Margarita
Social Media | | MargaritaS0