What's the best internal linking strategy for articles and on-site resources?
-
We recently added an education center to our site with articles and information about our products and industry. What is the best way to link to and from that content?
There are two options I'm considering:
- Link to articles from category and subcategory pages under a section called "related articles" and link back to these category and subcategory pages from the articles:
category page <<--------->> education center article
education center article <<---------->> subcategory page
- Only link from the articles to the category and subcategory pages:
education center article ---------->> category page
education center article ---------->> subcategory page
Would #1 dilute the SEO value of the category and subcategory pages? I want to offer shoppers links to more information if they need it, but this may also take them away from the products. Has anyone tested this?
Thanks!
-
Interlinking between articles is the best way. Additionally I think bread crumbs may solve your problem(list of links traveled to get to that page). They are semi-navigational so they will assist visitors finding more info, and Google is pretty good at distinguishing navigation links from contextual links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site still indexed after request 'change of address' search console
Hello, A couple of weeks ago we requested a change of address in Search console. The new, correct url is already indexed. Yet when we search the old url (with site:www.) we find that the old url is still indexed. Is there another way to remove old urls?
Intermediate & Advanced SEO | | conversal0 -
International Targeting | Language > 'fa-ir' - no return tags
I see this error in search console :International Targeting | Language > 'fa-ir' - no return tagsURLs for your site and alternate URLs in 'fa-ir' that do not have return tags.and it is really increasingi do not know what is the problem and what I have done wrong? Originating URL Crawl date Alternate URL 1 /abadan/%D8%A2%D8%A8%D8%A7%D8%AF%D8%A7%D9%86/browse/vehicles/?place=8,541&v01=0,1&saveLoc=1
Intermediate & Advanced SEO | | divar
11/16/16
http://divar.ir/
0 -
Site's pages has GA codes based on Tag Manager but in Screaming Frog, it is not recognized
Using Tag Assistant (Google Chrome add-on), we have found that the site's pages has GA codes. (also see screenshot 1) However, when we used Screaming Frog's filter feature -- Configuration > Custom > Search > Contain/Does Not Contain, (see screenshot 2) SF is displaying several URLs (maybe all) of the site under 'Does Not Contain' which means that in SF's crawl, the site's pages has no GA code. (see screenshot 3) What could be the problem why SF states that there is no GA code in the site's pages when in fact, there are codes based on Tag Assistant/Manager? Please give us steps/ways on how to fix this issue. Thanks! SgTovPf VQNOJMF RCtBibP
Intermediate & Advanced SEO | | jayoliverwright0 -
Redirect wordpress.com and internal link ?
Hi Moz Fans, First of all, I need to say thanks to all of answer to previous post. And today i also have the another question that similar to that post. Because our website using Wordpress.org as our CMS for blog post then easier to redirect by point to new site, According to setting site URL ? However in our each blog articles also have anchor text as internal link that link to another blog post, Which mean those link will be automatic redirect to new URL. So once Google bot re-crawl our website when we tell the Google by webmaster tools and the redirection we using 301. What will be happen when Google Bot crawl those link again We need to changes those link as well Keep same with redirection. Nothing happen
Intermediate & Advanced SEO | | ASKHANUMANTHAILAND0 -
Establishing if links are 'nofollow'
Wonder if any of you guys can tell me if there is any other way to tell google links are nofollow other than in the html (ie can you tell google to nofollow every link in a subdomain or something). I'm trying to establish if a couple of links on a very high ranking site are passing me pagerank or not without asking them directly and looking silly! Within the source code for the page they are NOT tagged as nofollow at present. Hope that all makes sense 😉
Intermediate & Advanced SEO | | mat20150 -
Best set up for mobile site for SEO
Hello Does anyone have any input into what is the best way to have a mobile website URL structure for not responsive display sites. mobile.site.com www.site.com/m/ or neither have it just display on the same URL. Thanks
Intermediate & Advanced SEO | | christaylorconsulting0 -
My Link Building Strategy Good or Bad?
Okay I am new to SEO and I have read a few SEO beginner guides and have been practicing SEO over time now. I am trying to do SEO for a new clients site that is a completely new site with no MR and MT and here is my current link building strategy. Can you please review my link building plan and help me out with suggestions and corrections 1. Directory Submissions- From what I understand since the new google penguin updates this isn't as effective of a method but I am trying get high PR directory list, but a lot of them require paid standard submission reviews, otherwise it takes 2-3 months 2. Local Directory Submissions- Such as yelp, angee's list, whitepages, and other local directories. 3. Social Bookmarking- submit links to social bookmarking sites with target keyword(s) as anchor 4. Article Writing & Submission: create articles and submit to high pr article directories with different article titles and also wanted to see different submissions I can make with each article 5. Press Releases- submit to high pagerank press release directories, also wanted to see how many submissions is generally the rule of thumb for press releases. 6. Blog Outreach for Product Reviews: Submit products to blogs with PR 2+ to get review and backlinks 7. Forum Profile Creation- create forum profiles and engage in topics with signature with a link, I understand that since the penguin update this isn't something I should emphasis on 8. Blog Commenting- comment on relevant blogs that have dofollow links and nofollow links for link diversity 9. Guest Blogging- Write unique content and outreach to related blogs for guest posting opportunities 10. .edu & .gov links- How do I gain .edu & .gov links I have read several articles and I am having a hard time understanding this concept, would commenting on .edu & .gov blogs and profiles be an effective method or the correct method for gaining these types of links?
Intermediate & Advanced SEO | | azokaei0 -
How are pages ranked when using Google's "site:" operator?
Hi, If you perform a Google search like site:seomoz.org, how are the pages displayed sorted/ranked? Thanks!
Intermediate & Advanced SEO | | anthematic0