Linking from High Authority Sites
-
Dear Mozzes, We're running a property portal for real estate classifieds which receives around 300.000 visits monthly.
PA 47 DA 37 Mozrank 5,3 MozTrust 5,8 PR 4
Apart from our real estate classifieds we are producing proprietary trends and statistic, a rare commodity in the country we operate. Luckily we are about to enter into a partnership with one of the leading newspaper portals in the Country, appreciating PAs in the 80-90s.
In this coming partnership we will provide:
1. Market statistics, which we can imagine as a chart followed by our logo and a "Powered By", which shall link to our site.
2. An in-framed part of our site in their portal where we list properties for sale, that will carry affiliate strings.
In order to for us to get the maximum link value of this high authority site, how should we build the integration and linking?
We've looked at similar examples here
http://realestate.money.cnn.com/
here
http://realestate.money.cnn.com/NY/New_York/
or maybe like the Simply Hired logo here:
Advices here would be super appreciated.
Thanks Eric
-
Interesting question Eric.
One of the first things I'd do is write up a professional press release to announce the partnership and post it on your partner's site.
This way, you get a nice contextual link from the newspaper.
And if your partnership ever goes sour, you'll always have that link.
Onto your question: I'd say go simple, like the Simply Hired example.
Remember: after the first link, links from the same domain aren't as powerful.
So you're goal should be to maximize the partner links for traffic and funneling PR...which a simple image link can do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Person using expired domain and its links to drive traffic
Hi, I know about people using expired domains to drive juice to their primary site but what about people using AN expired domain as their primary site (totally changing that site into a trashy affiliate-marketing vehicle)? The site I'm looking at is thegunzone.com. It has, according to Semrush, almost 38K links. It used to be a legit 17-year-old firearms hobby site, and this is what it originally looked like: http://web.archive.org/web/20120213184627/http://thegunzone.com:80/ Here is its last page before it closed and the domain purchased by the affiliate marketer: http://web.archive.org/web/20170315084035/http://www.thegunzone.com/ It closed around February of 2017, and some affiliate marketer bought it and all its backlinks. However, all those backlinks, which were previously to various articles, are now directed back to those articles (which don't exist anymore) but the homepage, including Wikipedia links. Here's an example: https://en.wikipedia.org/wiki/Polygonal_rifling At the bottom, in the 7th Reference, there's a link to an article called " "Learning About Shooting . . ." but if you click on the original link, it just goes to thegunzone.com homepage. Again, the site's totally different. And there are just thousands of such backlinks to former articles that don't exist anymore but are redirected to this schlocky site's homepage (and it's passing its juice through too). My question is this: this cannot be kosher with Google backlinking policies, right? Is this prevalent on the internet? Why hasn't thegunzone.com been found out and its rankings penalized yet? And how do I report him? I see tons of other sites using this basic strategy too on search results with various hunting keywords. (Disclosure: I do own a hunting/firearms blog, but I don't do any backlinking at all.) Any help would be sincerely appreciated.
Affiliate Marketing | | HandyWoman1 -
Can 302 chains (affiliate links) from "toxic" sources hurt you? Or are you "shielded"?
Hi, I'm going through some affiliate links, which send visitors to our website via a chain of several 302 redirects Some of them are relevant links, others perhaps not so much. I know that Google doesn't pass PageRank on 302s... But are they still considered valid links that pass, let's say, "reputation", "relevance", "link neighbourhood" kind of signals? Otherwise put, is a 302 similar to adding the "nofollow" attribute on a link? Sort of? Not at all? More succinctly put, should I be worried about "toxic" sources separated from us by 302 redirect chains? By the way, yes I recognize that (Google's 302 redirect chain handling aside) associating our brand with perhaps what some might consider spammy websites is not in general a good move; I'm concerned with the technical SEO implications here however. In fact, this technical information may very well help drive decisions/policies on where we allow our affiliate advertising to appear. Thanks 🙂 PS - The affiliate company by the way is cj.com if that helps
Affiliate Marketing | | ntcma0 -
How do you find Affiliate Links on your site that have not been nofollowed?
We've just signed up to an affiliate scheme because we were sending links to them because we thought their product was valuable to our users. So we now have to go through and nofollow all of these links over 100's of pages. Is there any way that do a crawl of the site to identify all links to a particular site and tell me what page they are on and whether they are nofollow/follow?
Affiliate Marketing | | Zippy-Bungle0 -
KWs for review site: target *product* or *product review*?
Hi there,
Affiliate Marketing | | Ltsmz
Goal: increase organic targeted buyers traffic on a review site.
What I'm working on now: page optimization According to Google's Keyword Tool usually the keyword Product has 50x searches than Product Review. If you haven't tried it before you don't know how weird it sounds inserting too many times the keyword Product Review inside an actual review. Given that my goal is to increase organic targeted buyers traffic on a review site. My questions are: Do you target product or product review? If you target product review does it make any difference if I insert the keyword product review in sidebar, menu, footer, breadcrumbs instead than in the actual body of the review? What is best? Body or surrounding? Getting back-links on a blog is fairly easy. Anybody has any suggestion on how to get targeted backlinks for a review affiliate site or in general how to increase the organic targeted buyers traffic? Thank youD.0 -
'legitimate' link wheels
I was wondering what SEOMoz' thoughts are on the mega legitimate link wheel sites that are out there. TechMediaNet have been buying up massive news/media sites which arent really monetised (adsense) like http://www.space.com/ http://www.ouramazingplanet.com/ livescience.com and others and generating, admittedly good quality, curated content. Then seeding them with content with backlinks to their money site, toptenreviews.com which in essence is a review site with thousands of pages loaded with affiliate links no better than any of the other site out there. e.g. http://www.livescience.com/9755-bing.html due to the scale of what they're doing pretty much any keyword search i do with review in it (the last thing i wanted to purchase was a usb 3 hub) ends up with toptenreviews.com dominating the serps presumably due to the high PR the viral nature of the media sites are working with. Do you think Google will crack down on this, or do you think it's capitalism in action? TechMediaNet have invested millions in this project and just gotten another $33 million in funding recently.....
Affiliate Marketing | | idimmu0 -
Looking for a nice way to add an amazon affiliate store to my site
We are often asked what our favorite toys, books, resources, etc, are and I want to make a page(s) with our top resources that is a nice clean amazon affiliate store. Are there are good resources anyone knows of to do this? (I'm using a wordpress blog by the way....perhaps there is a plug in?) Thanks.
Affiliate Marketing | | NoahsDad0 -
Using follow links on client and resellers site
Hi, i have a backup software product that I sell to business. I would like to create a badge that says something like "powered by x backups". This would be an image with a href url pointing back to my company site. I would intend to give the client a discount if they were to place the small logo in the footer section of their website. I would also like to offer this to resellers. For example "Authorised reseller of x backups" badge that could be placed on the resellers website. I would like to do this for two reasons: To promote my company to the visitors of the clients website To build link juice Would this be effective in building quality links? It this type of link building allowed by google? If not, how strict are they? Is there any variation of my intended promotion strategy that would be more effective? Thanks
Affiliate Marketing | | blakadz0 -
I need some feedback on the value of affiliate aggregators like Link Share
My company decided to start a Link Share affiliate program at the beginning of this year. I've had serious reservations about the value of the program since the beginning but was overruled. Here are my concerns: The majority of publishers seem to be coupon scraper sites or borderline link farms I am told the biggest revenue earners in our network are publishing articles about my company with links back to our site but if they are Google Alerts sure isn't finding them and a manual search hasn't turned up anything either. This makes me think these publishers are using some sort of unsavory way to drive traffic to our site or maybe even cookie traffic that was coming to our site anyway in order to get credit for the sale. Most of all I'd like to hear from anyone else who has used Link Share in the past. Secondly I realize there's not a lot of information here but I'm wondering if this passes the smell test for anyone else. Any feedback would be appreciated.
Affiliate Marketing | | eTundra0