Why will my site not rank for this keyword?
-
My site http://www.electric-heatingcompany.co.uk/ performs quite well for most of my keywords and gets ok traffic.
But for "electric radiators" it just isn't ranking? I was thinking about redoing the landing page for it?
Can anyone offer some insight as to what else I could do?
Here is the current electric radiators page
http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/
Thanks,
Laura
-
Hi Laura
When I checked (and I've just checked again), the real time results show that the title tag is showing the company name. If you, or another person have made these changes, they haven't been saved and effected the change.
I've attached a screenshot of keyword analysis for that page - only showing critical and high factors. You can see that it references the Title Tag in two areas as being unticked.
The number 2 in your url will be fine and shouldn't cause you any issues at all. As a starting point, your title tag and your images titles and alt tags should resolve it. You can then work at marketing that page etc.
I would really recommend the moz toolbar, I don;t think I could live without it to be honest! When you know what you are looking for, it tells you exactly what you need to know in an instant.
-
Thanks Jo - I've done most of those as well as increased keyword density.
I didn't create the site originally but I noticed that the link that is indexed in Google is this one http://www.electric-heatingcompany.co.uk/index.php/electric-radiators/
Where the one that should be coming up is http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/
Is it the 2 in the URL that is affecting the site position? If I change the permalinks I'll have to set up redirects? would that be better? I don't have access to Ht access at this point also.
Laura
-
Hi Jo do you know of any faster ways for getting quality back links?
-
Hi Laura
I just took a quick look at the page and did some analysis with the SeoMoz toolbar - you can download that as a chrome extension and its brilliant for a quick healthcheck on your individual pages.
The first thing I noticed was that you have the Title tag <title>as your business name - The Electric Heating company. I would start with immediately changing that to Include your keyword at the beginning.</p> <p style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">I only checked a few of your pages, but all were named with your business. A classic no-no as Google definitely uses the title tag to find out what your page(s) are about.</p> <p><span style="color: #5e5e5e;">Another thing, you have a couple of images on there named radiator3 and radiator4...consider renaming those images and adding alt tags to include 'electric radiators for conservatories and EHC Electric Radiators.</span></p> <p> </p> <p><span style="color: #5e5e5e;">I also noticed you have a wordpress site. I'd really recommending adding the Yoast Wordpress SEO plugin. That trains you how to optimise your pages and I have had great success with that.</span></p> <p><span style="color: #5e5e5e;">Hope that helps - that will definitely help you get ranked for the term. </span></p> <p> </p> <p><span style="color: #5e5e5e;">Thanks</span></p> <p> </p> <p><span style="color: #5e5e5e;">Jo</span></p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Newbie Keyword optmization question
I'm optimizing this page: http://gainesvilleholistichealthcare.com/treatment-options/acupuncture/ This is for a local, Gainesville, Fl acupuncturist. The words that show the most search volume on GKT for the city of gainesville are "acupuncture" followed by "acupuncture gainesville fl". Will optimizing for "Acupuncture in gainesville" or "Your Gainesville Florida Acupuncture solution" optimize it for both of these important terms? I guess my question really is, how specific does the match between the searcher's phrase and the KW's I use need to be.
Keyword Research | | Graphbyte0 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
Keyword Analysis ranking is not according to google
I'm confused with Keyword Analysis tool because when i run it it show me like this: Keywords: Alpaca Scarves Rank 1. page1 2 page2 3 page3 4 page4 Rank 1: page1 p. authority: 26, page linking root domains: 2 domain autority: 31 root domain linking root domains: 33 Rank 4: page4 p. authority: 26, page linking root domains: 2 domain autority: 45 root domain linking root domains: 232 I think that the rank 4 should be in the 1. can you help me to understand it? Alfredo
Keyword Research | | russelgz0 -
E-Commerce keyword question
We sell ItemA. One of the phrases that brings people to our site is "ItemA for sale". Should I just try to target "ItemA" or should I try to get "for sale" in there? I have seen a few other variations such as "on clearance" or "to purchase" as well. Can I just focus on "ItemA" or do I need all of those variants as well?
Keyword Research | | EcommerceSite0 -
Google Keyword Tool - Competition - How does it compare to SEOMoz Keyword Difficulty?
Hi, Many times, when I look up a keyword in google using their Keyword Tool, the competition might be low or medium, but, it doesn't seem close to the keyword difficulty on SEOMoz. For example, I looked up fantasy sports. It's low competition on Google. I thought, wow, that's amazing. How can that be when it's so popular? Huge search volume, low competition. Then, SEOMoz says 76% difficulty. It sort of shatters my enthusiasm all of a sudden. Maybe I have to change the order of how I look at it 🙂 What is the difference that's going on? What would be considered low keyword difficulty on SEOMoz? How about medium and high? I know someone might argue that for some guru, what's hard for one person isn't hard for the guru, but, for the average webmaster who does some seo, uses SEOMoz, and some other SEO tools, is there some general breakdown? Thanks.
Keyword Research | | webtarget0 -
Different pages with same keyword phrase.
I have my home page and an interior page targeting the same keyword phrase. Is this ok or would they be competing with each other?
Keyword Research | | WillWatrous0 -
Trying to avoid Keyword Cannibalization
I have a navigation menu at the top of my page with drop down menus that lead to different pages of my web site. Very typical navigation. If I have a page that is optimized for a particular keyword, lets say "Awesome Blue Widgets", do I want to remove that link from the navigation menu on the page awesome-blue-widgets.htm since the link uses the keyword phrase "Awesome Blue Widgets'?
Keyword Research | | TRICORSystems0 -
Run a batch of keywords 1 by 1 through Adwords Keyword tool
Hi, I'm looking for a tool that will be able to run a list of keywords 1 by 1 through the Google Adwords keyword tool and place them together in a list, in order to get as much long tail keywords as possible. Thanks for any suggestion!
Keyword Research | | DeptAgency0