With MATT telling PR gone which factor tells now site is good
-
MATT CUTTS in his like second last video told the world.Guys turn off PR in your Browser.If PR is no longer have value than what an SEO professional needs to know is the site good or bad.
1.Domain authority.
2.alexa
3.SEMRUSH rank
4.compete.
So guys need your advice about it.
-
YUP.
-
You are very welcome Christopher. I hope it was helpful.
-
DANA thanks a lot for your clarification.
-
Hi Christopher,
Yes, this is a perfect example of what I was talking about. Matt Cutts at no point in this video says that PR has no value. In fact, he says exactly the opposite. He says:
"There are a lot of SEOs and people in search who look at the PageRank toolbar, but there are a ton of regular users as well. You would be really surprised at how many just regular people have the Google toolbar and use PageRank as a way to figure out ihow reputable something is....We get into our tunnel vision and think no one else uses the PageRank toolbar, but the fact is a lot of people do."
He goes on to say that Chrome doesn't have a PageRank toolbar and IE10 won't allow toolbars or add-ins of any kind. He talks about how, if IE10 catches on, the PageRank toolbar might not be used by as many people.
He then reiterates: "A lot of people do use it. I believe we will continue to support those people while they use the Google toolbar...but it looks like the writing's on the wall that with IE 10 the Google Toolbar won't be allowed any more on IE 10 in Windows, so we'll see how things develop in the future."
So you see, his video is about the Google Toolbar. He never even addresses PageRank, aside from the fact that it is something in the Google Toolbar. He certainly acknowledges that people use it and that Google continues to support it. In no way did he ever say or even imply that PageRank wasn't a valid way to determine the trustworthiness of a site. In fact, he said just the opposite.
What are your thoughts?
Dana
-
I read that case of newpaper where there PR getting down from PR 7 to PR 3.
Lets see what he said last week.
-
I think characterizing what Matt Cutts said about PageRank as meaning that PageRank no longer means anything is a mistake. In his blog post from August 2012, (http://www.mattcutts.com/blog/why-did-my-pagerank-go-down/) Cutts clearly spends an entire email explaining to a Newspaper why their PageRank might have gone down. If PageRank no longer meant anything, he would have said that in his response to them. But he didn't. Instead, he spent the entire email discussing several issues that Google saw with the site that were in violation of the terms of service. As a result, the PageRank dropped 50%.
I think Cutts' comments regarding PageRank in no way undermine the fact that PageRank still is an indicator of a site's authority and value. I think what he's trying to get people (including SEOs) to understand, is that attempting to manipulate PageRank, via sculpting, selling links that pass PR or buying links that pas PR are bad things to do and could hurt your site, possible even getting it removed from Google's index.
I still pay attention to PR as I am managing SEO, but it isn't the be all end all, nor do I do anything to try to articfically manipulate PR on the sites I manage.
I also use all of the other resources you mentioned. One I use that isn't on your list is http://ahrefs.com, and for domain authority I specifically use OSE.
I hope this is a helpful viewpoint. I do think there are a lot of misconstrued notions about things Matt Cutts has to say, with people often over-interpreting or reading things into his comments. Mostly, I think he means exactly what he says, no more, no less.
Cheers!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you think of SearchMetrics' claim that there are no longer universal ranking factors?
I agree that Google's machine learning/AI means that Google is using a more dynamic set of factors to match searcher intent to content, but this claim feels like an overstatement: Let’s be quite clear: Except for important technical standards, there are no longer any specifc factors
Algorithm Updates | | AdamThompson
or benchmark values that are universally valid for all online marketers and SEOs. Instead, there
are different ranking factors for every single industry, or even every single search query. And these
now change continuously. Keyword-relevant content, backlinks, etc. still seem to be ranking factors across pretty much all queries/industries. For example, I can't think of a single industry where it would be a good idea to try to rank for [keyword] without including [keyword] in the visible text of the page. Also, websites that rank without any backlinks are incredibly rare (unheard of for competitive terms). Doubtless some factors change (eg Google may favor webpages with images for a query like "best hairstyle for men" but not for another query), but other factors still seem to apply to all queries (or at least 95%+). Thoughts?0 -
How is your site holding up post Penguin 4.0 roll out?
Hi team I was reading an article this morning from Barry Schwartz at SERoundtable about the impact of Penguin 4.0 and how webmasters are reporting minimal effects since launch. There was another article posted this morning about how the roll out may have began before the launch date, which would make sense as MozCast was reporting high temperatures leading up to Friday, specifically 9/12 to 9/15. I was wondering how everyone's traffic / rankings are performing after news broke on Friday, 9/23? Were you see fluctuations before that? What are you focusing on most now that Penguin 4.0 has launched? I understand we are a few days in and this is a real time / ongoing rollout, but I would be interested to hear what everyone has been seeing so far, if anything! Hope you all are doing well and I'm looking forward to hearing from you! Good luck!
Algorithm Updates | | PatrickDelehanty
P0 -
Are there any alternative ranking strategies for not a blog site other than on site SEO, speed improvement, building backlinks and social media engagement to improve rankings?
We own a horoscope website and looking for some SEO advice.However most of the websites are blog sites therefore most of the SEO content is about how to rank a blog site better. IE getting new quality content, use anchor text link out etc. However if your site is different by nature it is hard to find good advice on how to rank better in these scenarios. I would like to know if there are alternative ways of increasing rankings apart from the usual strategies of improving social media fan pages, building backlinks and optimising the site speed wise and making it accessible and understandable to crawlers and people too.
Algorithm Updates | | websitebuilder0 -
Is this good or not ?
Hello, when I type this: site:majordroid.com in Google search The result is in the photo , please see. My question is: Is this good or bad ? And if is bad how can I remove it from Google search? CMS is Wordpress and I use Yoast SEO.... my site is: http://www.majordroid.com/ Thank you 🙂 Ul13Ku2.png
Algorithm Updates | | ivek19870 -
Is domain age no longer a factor?
Most of you have already seen the Matt Cutts video saying that domain age is insignificant after a few months. Do people agree with that? I have a friend who has a domain that is over 12 years old, but the name is not great. gaport.com for a business that sells primarily carports and garages. After watching this video, he wants to rebrand his site with a new name and scrap the old domain for something more marketable. Before he does this, I'd like to know if domain age really isn't a factor anymore? Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup1 -
Google Algorithm change? - Brand name now overwriting title tag?
Anyone else noticing this happening? In Google search results, many of my sites are now showing up in the following fashion... "Site name: page title" I read a few articles in the past few days that state that Google may be playing with the algo but have not read anything from Google directly. I should add that I first noticed this on Feb. 21 and have seen it rolling out more and more since. I have only noticed it on a few competitor websites thus far. Edit:Some links talking about the subject http://www.seroundtable.com/google-brand-title-appending-16432.html http://semandseo.blogspot.ca/2013/03/google-brand-title-in-search.html http://www.designbigger.com/blog/seo/google-rewrites-page-titles-to-push-brand-over-keywords/
Algorithm Updates | | mattylac0 -
Seperate Blog vs Blog in Site
Hello, When is it useful to have a blog as an external entity, versus a blog embedded in an ecommerce site. My thoughts lean towards making it part of the site to build new content, but I'm open to suggestions.
Algorithm Updates | | BobGW0 -
Why if PR and DA are higher is this site lower in SERPS
Hi there Why if PR and DA are higher is this site lower in SERPS. Example: https://www.google.co.uk/webhp?sourceid=chrome-instant&ie=UTF-8#hl=en&sclient=psy-ab&q=samsung+SF-4200+cartridge&oq=samsung+SF-4200+cartridge&gs_l=hp.3...13009.13824.2.14464.2.2.0.0.0.0.72.143.2.2.0.eiatsh..0.0.l4idQl3RGWc&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&fp=69f1c60047c60e0c&biw=1045&bih=580 Pos 1 www.inkfactory.com/ink-cartridges/samsung/sf4200-series PR:1 DA:48 Pos 3 www.internet-ink.co.uk › SAMSUNG INK PR:25 DA:60 I though is you had top DA and PR you should out rank those below you?
Algorithm Updates | | smashseo0