Responsive Website Without Losing SEO Benefits
-
Hi All,
I have been asking questions pertaining to making a site mobile friendly without jeapordizing the benefit of SEO. However, I have been suggestion ways to do it; So, I would like to broadly pose the question and receive advise on how some of the professionals would go about making changes or not.
I have a site that is going pretty strong for some keyword on all search engines, it is Yahoo hosted and was created with SiteBuilder, wtihout losing any SEO Benefit I wouldl ike to know if this was your company how you would go about making the site responsive to mobile, ipads, etc...
thanks
Jim
-
I don't believe you'll lose any benefit by having a responsive site, as long as it still contains the same content/html markup. You may have trouble converting your current fixed-width site to a responsive layout though. Responsive layouts are accomplished through CSS media queries (different properties/values based on viewport size).
If you're using a "template" it may be easier to just get a different one that's responsive and re-create it. I don't know jack about SiteBuilder, but there's loads of responsive templates out there for Joomla and Wordpress.
-
Hi Jim,
I may be wrong but by simply adding some HTML and CSS code to your website to make it responsive, it wouldn't lose any of the seo benefits. Actually it has more benefit than not making the websie responsive.
To make it responsive to mobile and ipads, I would simply enter some CSS code to make the page look different based on what they are using, desktop, mobile or tablet. By making it responsive, you don't lose any of the SEO benefits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long tail seo
Hi, I watched a video about long tail seo and it was mentioned there that finding keywords that have 0-10 search volume or no data at all may potentially have super high value for your specific business. Since opportunity score will tend to be high because there’s minimal searches or no data at all, the trick is to check the top 10 SERPs and if none of the 10 used your keyword then you may have found yourself a great long tail seo opportunity. Could anyone please clarify why that would be a great long tail seo opportunity? Thank you. -Michelle
Whiteboard Friday | | tanahoy0 -
I am planning to move our DNS to new hosting, but worry re: our SEO ranking will be jepordized; is that a valid concern?
If moving to new hosting causes SEO loss, what can be done to mitigate loss in SEPR?
Whiteboard Friday | | Chermak0 -
How to Build SEO Focused Pages?
Your help please as with so much kicking around about what is best practice us poor novices havent got a chance to keep up! My site www.over50choices.co.uk focuses on personal finance for the over 50s and one of the product sets is Funerals: I have c40 pages on the subject and 25 pages with the word "funeral" (eg funeral plans, how to arrange a funeral, funeral directors, funeral planning etc) in the URL, Title & H1 Tag - individually each page explains specific elements of the "process" and solutions to them eg purchasing a "prepaid funeral plan" all of which were optimised for specific Keywords (because thats what i was advised was best practice 6 months ago). Am I correct in thinking that in the new world ie post Hummingbird et al, that a better strategy is to use the "product home page" as the core landing page, with sufficient content to summarise what's on offer, covering all of the individual subjects from each pages in an umbrella/topic kind of way? And to still retain the linked pages from the core landing page, as they will contain the detailed information? Many thanks Ash
Whiteboard Friday | | AshShep10 -
Threatening SEO practice
Hi all, We have just taken on a site that has had SEO done for 3 years by a different company, but now that company is threatening the client to ruin their site with bad links, and get their site banned. I understand through Webmaster tools that you can monitor backlinks, and file a reconsideration request, but is there any other non-time consuming way of stopping this to start with? Hope someone can shine some light on the very unprofessional practice Thanks Neil
Whiteboard Friday | | londonesm0 -
Local SEO Citation Questions
I have checked out some great resources from Rand and others here on SEOMoz, as well as some other great articles written on YouMoz by you guys! I have two questions when it comes to citations for Local SEO though. I have heard that Google does not really take the address into consideration when indexing local citations. Instead it is a combination of the business name + phone number + area code. On one hand this makes a lot of sense as far as Google crunching all the information. You can achieve a fairly accurate citation with just those three things and still weed out a lot of the "brand mentions" as citations. However this conflicts with a lot of what I have been reading and watching as far as whiteboard Fridays and blogs here on SEOMoz. Can someone provide some insight or sources concerning this? Secondly, in case of SEO and Web Design companies, such as ourselves, who do not receive the "One Box" for Google localized search, do citations play any lesser role in ranking for localized seo keywords? I am not sure if there is a definitive answer to these questions or if they are open ended. Regardless any insight would be invaluable!
Whiteboard Friday | | KesilConsultingLLC0 -
SEO Implications when domain ownership and branding changes
I have a couple questions for the SEOMOZ community - and/or it's leader, Rand, if at all possible 🙂 It is very important for us to have good information. Scenario: Company A: National established leader in a niche product currently receives 49% of their traffic from branded keywords. Company A wants to protect and further grow it's gains that have been made in SEO even after it is acquired by Company B. Company B: Is a much larger company that acquires Company A. 1. What could happen to Google rankings when company A is bought out and Company B changes the registered owner and whois record? Could Google see this as a signal that the ownership has changed and then re-evaluate the ranking of Company A's website? 2. What would most likely happen if company B were to change the branding of Company A's established website? Company A currently receives about half of it's traffic from branded keywords. The acquiring company may want to change some of the SEO titles, ALT-Text, H1 tags, etc to also promote itself on the acquired company's site. Thank you all in advance for your help!
Whiteboard Friday | | follr0 -
External Linking and SEO strategy
I run a business where we offer music lessons in student's homes throughout a local area. We currently rank for phrases like piano lessons + city, or voice lessons + city because we have a page specifically made for each keyword + city combination. The result is a very spammy looking site. I'm afraid that eventually this duplicate content will be penalized especially when we move into hundreds of cities throughout the US. With that in mind, I came up with a system that would give each page original content specific to the keyword + city. Whenever we hire a new teacher the teacher must fill out a short teaching philosophy which will be displayed next to their picture on pages where they can teach. I go through the teaching philosophy and add a keyword or two for search engines as well. For example someone who can teach piano lessons in Los Angeles would appear on the piano lessons in Los Angeles page. This way I have some more original content. I am also going to systematically ask for testimonials from all of our customers which will then be displayed on the respective pages as well. Therefore the more teachers and students we get, the more content we have available on our site. With that said, I'm still trying to think of ways to make a better user experience with more specific content on each page. Recently I was looking through whiteboard Fridays and found this video: http://www.seomoz.org/blog/external-linking-good-for-seo-whiteboard-friday I thought it may be a good idea if I went out and found perhaps local sheet music stores and added them to my database. Then I would link out to them on specific pages, saying "this is where you can go to buy sheet music" or "buy a trumpet here". It would be a lot more elegant than that, but hopefully you get the idea. My entire site is database driven so as soon as I put the new stores information in the database it could show up on the instrument/city pages within 10 miles of the store, or something like that. I'm posting this for opinions. Is this a good strategy? Some of my worries are that these other businesses almost all provide lessons in their store, so they would be direct competitors. I also really don't want to detract from what I'm selling, which are lessons. I'm worried about conversion rates mostly. The positives to the approach though may be that I can get some good linking to these individual pages from these stores (if they'll link to a competitor), which is something that would be very difficult to do for these deep instrument+city pages. Also I'm thinking if I included the stores physical address then perhaps search engines would be more encouraged that the instrument+city page actually represents a local service. Any ideas and thoughts are greatly appreciated!
Whiteboard Friday | | BrianJenkins1 -
Connecting SEO with Your Clients Objectives
Hi Guys, This question is specifically towards trying to make the connection between achieving clients objectives based on your SEO initiatives. Google Universal SERP's tends to make me try to think towards devising more of an online strategy rather than a specific SEO strategy. Whilst obviously social, video, content marketing and all that is increasingly important channels. I think it makes our actions based on trends rather than what matters most for the site to be visible - gain traffic & links (but not limited to this). Questions: 1. What framework or thought process do you use when devising a tailored SEO strategy for your clients? 2. How do you translate all onsite SEO initiatives off-site? I know there is no one fits all answer, however I would truly like to seek the SEO experts out here. Please use your example (not mine) as I think it will best help you answer this question. Note: No reference to the digital marketing framework by Avinash, I am already familiar with this. I have also not made this as a discussion, as I would truly like to get feedback from successful SEO's. Thank you for your answers in advance, Vahe
Whiteboard Friday | | Vahe.Arabian1