Webdesign development
-
Hi
I would like to ask whats better to recommend customer, who wants to start bussiness in webdesign and seo, should we make for him three websites each categorie:
www.marketingexample.cpm
or he should make one website with more categories:
Thanks a lot sorry for my english Im not native speaker.
-
Hi,
Unless he is intending selling of sections of the business in future, run everything on the one site.
Dan
-
This might be a contentious point, but I would definitely go with a single site - especially if they are starting out.
On a practical level a single site will cost less to do well than doing three sites well. Looking forward it will also cost less to maintain and keep current.
Whilst cost shouldn't be the main driver, it is usually a concern. It does then mean that there has to be a compelling reason to take the more expensive route. The question is really "Is there enough SEO benefit is dong 3 sites over 1 to warrant the additional costs/effort?".
In today's climate I would say not. There certainly was a time when having the 3 sites (presumably with appropriate keyword in each domain) brought significant enough advantage to make this a good approach.
Today though it is much harder to build the authority of a website than it has been in recent years. Those are 3 hotly competed areas and to build authority separately in each could be significant amount of work. Certainly more work than is justified by having 3 keyword focused domains.
I'd do one site well. Build authority to that from across the 3 markets. That way each area is borrowing authority from the others as well. If you pitch it well then having expertise across the three areas will also lend credibility to your pitch and might help with conversions.
There are times when I would consider the multiple site approach. However these are really when each is targeting a different market, or requires a different pitch. In most cases though 1 site is likely to be the best approach.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ability to Transition Completed Wordpress Website to New Coder/Developer
We have worked with the same Wordpress developer since 2012. They recently redesigned our Wordpress site. We purchased a real estate theme and they performed major modifications to it. The project took 8 months. There are many customized widgets and multiple plugins. We hired a new SEO. The SEO is very comfortable coding. The SEO performed certain modifications and the code broke. The original developer stepped in and and helped restore the code. The SEO stated that the site should not be so delicate; that too many plugins and widgets are used making it inherently unstable. The original developer is claiming that the SEO did not follow best practices (they did not use a dev server to test). For a non technical business owner this is very disturbing. We finally agreed that the new SEO would make changes on a dev server and the original developer will check these changes to ensure they do not break the code. My question is, shouldn't a Wordpress site be simple enough to hand over to a decent coder with little risk of breaking the code? Are there any standards regarding the hand over of a site? I am comfortable with my developers, but what if they change professions or close their company? How would I transition the site? There must be standards and protocols that allow a third party, such as an SEO to change code without causing havoc. Any one have some insight?
Web Design | | Kingalan11 -
Recommendations for top notch US based WP developers
I have a client that needs to get a WP template completely revamped. They work in residential contracting and this website will be for lead generation. The current WP template has several problems with load speeds, structured data, SSL issues, mobile template problems (most critical issue) and other issues. Their budget is $5K to $12K.
Web Design | | RosemaryB
Does anybody know of any US based (MUST be accessible by phone number) WP Developer who has a strong knowledge of SEO & Conversion optimization? Thanks0 -
Web Developments and Breakpoints for SEO
Google likes fast and clean pages. Pages load better when they are optimized for each platform. With the new Ultra HD resolutions and ultra phones, what is the optimal number of breakpoints for web page with images on them?
Web Design | | Atlanta-SMO0 -
What to Look for in a Magento Website Developer?
I am considering moving 1 of our sites to a Magento e-commerce platform. If I went down this route we would be keen to find someone who we can hire in-house. However I have never hired a web developer before. What should a developer with experience of launching and building Magento-based e-commerce websites have on their CV? What should I be looking for in terms of knowledge? Any help or advice welcome!
Web Design | | DHS_SH0 -
Duplicate Content? Designing new site, but all content got indexed on developer's sandbox
An ecommerce I'm helping is getting a complete redesign. Their developer had a sandbox version of their new site for design & testing. Several thousand products were loaded into the sandbox site. Then Google/Bing crawled and indexed the site (because developer didn't have a robots.txt), picking up and caching about 7,200 pages. There were even 2-3 orders placed on the sandbox site, so people were finding it. So what happens now?
Web Design | | trafficmotion
When the sandbox site is transferred to the final version on the proper domain, is there a duplicate content issue?
How can the developer fix this?0 -
Looking for a developer with Network Solutions platform experience
Looking for a developer with Network Solutions platform experience. 714-744-1926Tony Ashford
Web Design | | OCFurniture0 -
Web Developer Using Stock Photos
Hello, The organization is selling a cms system in a niche market across the country. It has the normal SEO challenges, in addition he is using purchased stock images. This seemed ok, while he was smaller but now we are growing rapidly and these images are VERY STOCK- and well used ( I have checked with Tiny Eye). I remember a few years ago this was a flag to the search engines who went through manual review, is this still true? It seems to me that the theme's that come with the images, are duplicated ( including navigation & footers), so having the duplicated images would be another negative. Thank you for your suggestions!
Web Design | | TammyWood0 -
Footer backlinks for sites I've developed
I link back to my website via my company name on the footers of sites I develop. Lately I've been changing this to my keyword and mixing and matching. This has been done for new sites I create and old sites I've not seen any benefit so far after a couple of months. Most my clients are hosted on the same server as my main site that it links back to. 1. Is this a bad idea to link back on the same IP?
Web Design | | sanchez1960
2. Is footer backlinks to the main developer going to annoy Google?
3. Should I change my main site's server, will it help? All my competitors seem to do it and as far as I can tell they seem to get better results than I do. Because I'm now changing them the reason I see no benefit? Thanks0