Are H1 tags important or influential?
-
We are in the process of correcting our site in hopes that Google will rank us higher in the SERP. We have many pages that have multiple H1 tags or no H1 tag at all.
How important is the H1 tag?
Will it help us increase our ranking on Google?
Thanks
-
Unlike the title tag, including keywords in your H1 will not improve your rankings in the SERPs any more than placing keyword anywhere high up in the code will. That said, including a keyword in your H1 is great for usability, which can increase conversions. When a user clicks on a search result (which includes keywords in the title tag), it is reassuring to click-through to a page with the same keywords prominently displayed.
Marking up your HTML with header tags is also very important for communicating the organization of your page to screen readers, which are used by the vision-impaired to browse the web.
-
H1 tags are pretty important as they are meant to be the header of what the entire pages is about. Every page should have 1 and only 1 H1 tag and should definitely contain your most targeted keyword.
It's OK to have multiple H2, H3, H4 tags though. Although they don't count as much as an H1 does, it's still important to include your keywords in these tags when applicable too. Make sure that you're not "keyword stuffing" either.
So to answer your question, yes, if you don't have H1 tags on a page, and then add them in with the appropriate keywords, they will def help your on page optimization!
Hope that helps!
-
Yes, it will help improve rankings if your content is lacking relevance. They are no where near as important of an influence on SEO as they used to be but are still influential. Think of them as in content title tags.
Each page should have a unique H1 tag that describes the pages content and contains the target keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Directories and Search Engine Site Submissions and Technorati Tags Important?
I use a wordpress for out website 50campfires.com and we have a site map set up along with google analytics and web master tools. I believe wordpress automatically sends information to the search engines with changes in the site map. Do I need to submit to search engines manually once a month? Is directories like DMOZ still relevant with SEO today? And what are your opinions on Technorati Tags? I never heard of them before reading this article. I m new to SEO and any insights are helpful. 2Sqv5C2.png EEQFpIx.png 2Sqv5C2.png
On-Page Optimization | | revonick1 -
Google Results Title Tag HELP
Can anybody tell us why Google changes your title tag in the SERP? If you check out the below link or type in 'days inn', you will see the 2nd result for www.daysinnrc.co.uk just says 'Days Inn' but on the actual site the title tag for this page is 'Days Inn UK | Days Inn | Daysinnrc.co.uk' http://www.google.co.uk/#hl=en&sclient=psy-ab&q=days+inn&oq=days+inn&gs_l=hp.3...4110.4110.4.4297.1.1.0.0.0.0.0.0..0.0...0.0...1c.1.kWVC24EnCHE&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=7680231318a44bb0&bpcl=35466521&biw=1920&bih=934 This has happened with another site too, does anybody know why? Thanks
On-Page Optimization | | SEOwins0 -
Does anyone have any opinions on whether to use a pipe | in your title tags? Or commas or just nothing at all?
I am trying to decided whether to use: BootsJeansandLeathers.com Mens Jeans Mens Boots Mens Leathers Mens Footwear OR BootsJeansandLeathers.com | Mens Jeans | Mens Boots | Mens Leathers | Mens Footwear as my title?
On-Page Optimization | | ebowdublin0 -
H1 tags in WordPress - could someone clarify this please?
Hey there. I am building a site and am confused by the whole H1 tag thing in WordPress, perhaps someone could clarify please? When I generate a new page or post I of course enter the page or 'post title' which generates following HTML code class="title">Used Containers So I was thinking, ok great now I have a H1 tag! Great...But no, according to the Yoast plugin (which uses a company called Linkdex for it's on page analysis) I don't have my keyword 'Used Containers' in any of my headings. I then experimented by adding another H1 heading of 'Used Containers' in my WordPress page copy area and saw that it shows up written in my page source as Used Containers (so without the class="title"> bit in my first H1). Could anyone be kind enough to explain: The difference between the two and any known impact on SEO. What is the proper way of optimizing H1 tags in WordPress? Thanks so much!
On-Page Optimization | | Wallander0 -
Keyword Repetition in Title Tag
I am managing an online pharmacy website which has thousands of pages. I'm creating title tags for the pages that currently have automated tags.
On-Page Optimization | | pulseseo
I generally choose a word, find the next best alternative and merge them in the title.
Often this results in repetition of 2-3 words. Examples below:-
Title:- Skincare Treatment, Buy Skincare Products Discounted at Online Pharmacy Title:- Nebulisers, Buy Nebulisers UK Discounted at Online Pharmacy Title:- Electronic Dictionaries, Buy Best Electronic Dictionaries Discounted at Online Pharmacy Title:- Cat Skin Care, Buy Cat Skin Care Products Discounted at Online Pharmacy Are these OK or would Google penalize us for it?0 -
Sequence of heading tags (H1, H2, H3, etc) important?
Meaning heading tags (H1, H2, H3, etc) are a critical part of good on-page optimisation. Fair enough. It helps humans and bots make sense of a page's content. 3 questions regarding implementation of heading tags: Should heading tags appear in sequence in the HTML code. I.e. H1 first, then H2 lower down, etc.? Can the page contain more than one H1 tag? Can the page contain multiple H2, H3, H4 tags?
On-Page Optimization | | AndreVanKets1 -
Title tag for category page
I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!
On-Page Optimization | | walidalsaqqaf0 -
How important are breadcrumbs?
Do you see their usage in usability and / or regarding SEO? What about the position? Normally they are embeded in the top area ... what if I have a really long page and I embed them at the bottom of the page. Isn't that positive for the user - he doesn't have to scroll up again. But what about the SEO purpose if they are at the botton in the nirvana? Are breadcrumbs navigational links and have less value because of that?
On-Page Optimization | | petrakraft1
